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Title: The Empowering World of Fatshion: Redefining Beauty Standards Introduction Fatshion, a portmanteau of "fat" and "fashion," is a movement that celebrates body positivity, self-love, and inclusivity in the fashion industry. It's a rebellion against unrealistic beauty standards and a declaration that all bodies, regardless of shape or size, deserve to be seen and admired. In this article, we'll delve into the world of fatshion, exploring its history, impact, and the trailblazers leading the charge. History of Fatshion Fatshion has its roots in the 1990s, when plus-size models like Emme Aronson and Beth Ditto began challenging traditional beauty norms. The movement gained momentum with the rise of social media, as bloggers and influencers like Gabi Gregg, Nadia Aboulhosn, and Tess Holliday shared their fashion expertise and body-positive messages with a wider audience. Key Principles of Fatshion - Body Autonomy: Fatshion advocates for individuals to take control of their own bodies, making choices that bring them joy and confidence. - Inclusivity: The movement promotes diversity in fashion, encouraging designers and brands to cater to a broader range of sizes, ages, and abilities. - Self-Love: Fatshion encourages individuals to embrace their unique beauty and celebrate their bodies, regardless of societal expectations. Impact of Fatshion - Redefining Beauty Standards: Fatshion challenges traditional beauty ideals, showcasing that beauty comes in all shapes and sizes. - Increased Representation: The movement has led to more plus-size models, designers, and influencers entering the mainstream fashion industry. - Community Building: Fatshion has created a supportive community where individuals can share their experiences, find inspiration, and connect with like-minded individuals. Trailblazers in Fatshion - Tess Holliday: A pioneering plus-size model, author, and body activist who has graced the covers of People and Cosmopolitan. - Ashley Graham: A plus-size model and entrepreneur who has collaborated with major brands and appeared on the covers of Vogue and Elle. - Beth Ditto: A singer, actress, and plus-size icon who has been a vocal advocate for body positivity and fat acceptance. Conclusion Fatshion is a revolutionary movement that's redefining the fashion industry and promoting inclusivity, body autonomy, and self-love. By celebrating diverse bodies and challenging traditional beauty standards, fatshion is creating a more inclusive and empowering space for everyone. Join the movement and embrace your unique beauty – all bodies are welcome in the world of fatshion!

A full beauty line complete with makeup/fragrance/skincare was once limited to a handful of top fashion labels like Chanel, Dior, YSL, and Tom Ford. But amid the luxury fashion slowdown, the beauty rush is on: -Brands that had taken a years- or decades-long hiatus from fragrance like Balmain, Bottega Veneta, Alexander McQueen, and Balenciaga are all getting back into the category at once. -Most luxury brands have traditionally stuck to fragrance. But makeup has been close behind for more and more of them, as Celine got into the lipstick category this year and Balmain and Miu Miu are among those set to launch makeup. -This makes the luxury space more crowded than ever, and brands must find their right beauty niche. Some, like Celine, are sticking to their ultra-exclusive positioning, while others like Prada Beauty are going wider with TikTok and Sabrina Carpenter to drive a viral craze with Gen-Z. Read more about it here:

Title: The Empowering World of Fatshion: Redefining Beauty Standards Introduction Fatshion, a portmanteau of "fat" and "fashion," is a movement that celebrates body positivity, self-love, and inclusivity in the fashion industry. It's a rebellion against unrealistic beauty standards and a declaration that all bodies, regardless of shape or size, deserve to be seen and admired. In this article, we'll delve into the world of fatshion, exploring its history, impact, and the trailblazers leading the charge. History of Fatshion Fatshion has its roots in the 1990s, when plus-size models like Emme Aronson and Beth Ditto began challenging traditional beauty norms. The movement gained momentum with the rise of social media, as bloggers and influencers like Gabi Gregg, Nadia Aboulhosn, and Tess Holliday shared their fashion expertise and body-positive messages with a wider audience. Key Principles of Fatshion - Body Autonomy: Fatshion advocates for individuals to take control of their own bodies, making choices that bring them joy and confidence. - Inclusivity: The movement promotes diversity in fashion, encouraging designers and brands to cater to a broader range of sizes, ages, and abilities. - Self-Love: Fatshion encourages individuals to embrace their unique beauty and celebrate their bodies, regardless of societal expectations. Impact of Fatshion - Redefining Beauty Standards: Fatshion challenges traditional beauty ideals, showcasing that beauty comes in all shapes and sizes. - Increased Representation: The movement has led to more plus-size models, designers, and influencers entering the mainstream fashion industry. - Community Building: Fatshion has created a supportive community where individuals can share their experiences, find inspiration, and connect with like-minded individuals. Trailblazers in Fatshion - Tess Holliday: A pioneering plus-size model, author, and body activist who has graced the covers of People and Cosmopolitan. - Ashley Graham: A plus-size model and entrepreneur who has collaborated with major brands and appeared on the covers of Vogue and Elle. - Beth Ditto: A singer, actress, and plus-size icon who has been a vocal advocate for body positivity and fat acceptance. Conclusion Fatshion is a revolutionary movement that's redefining the fashion industry and promoting inclusivity, body autonomy, and self-love. By celebrating diverse bodies and challenging traditional beauty standards, fatshion is creating a more inclusive and empowering space for everyone. Join the movement and embrace your unique beauty – all bodies are welcome in the world of fatshion!

Fashion and Body Positivity: Embracing Inclusivity in the Fashion Industry The fashion industry has long been criticized for its narrow definition of beauty and size. However, a transformative shift is occurring as the industry increasingly embraces body positivity and inclusivity. This change marks a significant departure from traditi... [...] #Fashion Read more... https://lnkd.in/deEmU2r6

The Rise of Inclusive Fashion: Sizes, Styles, and More Inclusive fashion represents a significant and transformative shift in the fashion industry, reflecting broader societal changes towards diversity and representation. Historically, fashion has often been criticized for its narrow standards of beauty and size, which have exclud... [...] #Beauty #Fashion #lifestyle #Styles Read more... https://lnkd.in/dy4Tr_3E

The beauty landscape continues to evolve with 2024 witnessing bold moves from luxury fashion houses like Celine, Prada and Burberry leading the charge, blending their iconic aesthetics with product launches designed to stand out in a competitive market. Looking ahead, 2025 promises even more innovation. As the market grows increasingly crowded, differentiation and cultivating loyalty will be the keys to long-term success. Read this article by The Business of Fashion to see how the beauty industry is shaping up and the key players to watch out for.

Fashion and Body Positivity: Embracing Inclusivity in the Fashion Industry The fashion industry has long been criticized for its narrow definition of beauty and size. However, a transformative shift is occurring as the industry increasingly embraces body positivity and inclusivity.… #Fashion >>> Read more

With The Victoria's Secret Fashion Show set to make a return, is the company fighting too hard not to DIE? Victoria's Secret, founded in 1977 by Roy Raymond, transformed lingerie shopping with its focus on fashion and a glamorous brand image. By the early 2000s, it was a $7 billion behemoth, dominating the market with its annual fashion shows and celebrity endorsements. Despite its past success, several factors contributed to Victoria's Secret's decline: 1. Shifting Consumer Preferences:    - Consumers are increasingly opting for lingerie brands that promote body positivity and inclusivity, a shift Victoria's Secret's marketing hasn't fully embraced.  - Brands like Aerie and Savage X Fenty capitalized on this shift by promoting diverse body types and inclusivity, gaining significant market share. 2. Outdated Marketing Strategies:   - The annual Victoria's Secret Fashion Show, once a cultural phenomenon, began to feel outdated and out of touch with contemporary values. By 2019, the show was cancelled due to declining viewership and increasing criticism. Let's see how the comeback in 2024 works for them? 3. Internal Turmoil:   - Controversies surrounding top executives, including former CEO Les Wexner's ties to Jeffrey Epstein and Ed Razek's controversial remarks about transgender and plus-size models, tarnished the brand's reputation.   - High turnover in executive positions and strategic missteps further destabilized the company. Between 2015 and 2023, Victoria's Secret's market share in the U.S. women's lingerie sector fell from 33% to 24%. Brands like Aerie saw a 20% increase in same-store sales in 2019, while Victoria's Secret struggled to maintain its customer base. Savage X Fenty, Rihanna's lingerie line, raised $115 million in funding in early 2021, further intensifying competition. Victoria's Secret's parent company, L Brands, reported a 7% drop in net sales for the third quarter of 2019, with same-store sales dropping by 12%. In August 2021, L Brands completed a spin-off, separating Victoria's Secret and Bath & Body Works into two independent, publicly traded companies. Victoria's Secret has made several attempts to modernise its image. These include hiring diverse models, launching more inclusive advertising campaigns, and expanding its product range to include more comfortable and functional designs. However, these changes have yet to translate into significant financial improvements. What brands have managed to reinvent themselves? Picture - alerts #ecommerce #ecommerceusa #omnichannel #fashion #brands #dtc #retail

✨ SPARK member love ⁠✨ @soft.cut "Meet Cat, the innovative mind behind Soft Cut Intimates, a brand that revolutionizes the underwear market with a fresh perspective on design and inclusivity. Cat's journey began with a deep-seated frustration in the underwear industry. As a curvy woman with a soft tummy, she experienced the discomfort of ill-fitting, low-cut undies that did little to enhance her figure. Tirelessly trying one pair after another, she found that most options dug into her hips, creating lumps and bumps in places that were naturally smooth. Dissatisfied with the available choices, she couldn't help but wonder why no one had addressed these issues. The turning point came during the peak of the COVID-19 pandemic when Cat lost her job as a sound engineer. Faced with uncertainty about the future of the live music scene, she decided to tap into her Bachelor of Fashion Design and explore a new path. A friend's question—why not use her fashion design skills—resonated with her, sparking the idea for Soft Cut. Driven by a desire to create a brand with a strong focus on sustainability and inclusivity, Cat embarked on a journey to learn everything about patternmaking and sewing. Armed with a pair of her favorite undies, she traced off the pattern, delving back into a skill she hadn't used in a decade. Extensive research, consultations with a sustainability coach, and conversations with friends in the industry helped shape her vision. What emerged was more than just a product; it was a commitment to comfort and empowerment. Cat reimagined the design process, moving away from replicating existing styles and focusing on creating something truly unique. The signature element of Soft Cut Intimates became the super-soft, double-layer waistband without elastic—a game-changer for those who loathed the discomfort of tight waistbands. Navigating the challenges of the pandemic and grappling with uncertainty, Cat transformed the idea of "better undies" into a thriving community and business. Soft Cut Intimates became a symbol of openness, diversity, and curiosity, reflecting Cat's dedication to breaking away from the norm and embracing a more comfortable and inclusive future in the world of intimate apparel." ⁠ ⁠ Meet Cat and hundreds of other awesome women in business in the SPARK Women in Biz directory ✨ https://lnkd.in/gX85t4h5 ⁠⁠ Next time you want to collaborate, start here and support more women led business ⁠✨ ⁠ #womeninbusiness #entrepreneur #entrepreneurship #success #businessowner #entrepreneurlife #startup #marketing #successful #money #businesswoman #girlboss #femaleceo #sales #femaleentrepreneur #femalefounder #businesschicks #businessgrowth #salescoach #salesmentor #smallbusinessowner #regionalbusiness #socialmedia #socialmediamarketing #salesstrategy #smallbusiness #womeninbusinessdirectory

Fashion is more than just fancy clothes – it's a window into a country's diverse cultures and changing times. Famous brands like Sabyasachi, Manyavar, and Manish Malhotra have made their mark, but they're not the whole story. Here’s why: 📍 68% of women cited discomfort as a reason for not wearing ethnic wear regularly 📍72% of women felt most designer ethnic wear made them look older 📍Top 3 brands repeated sequin designs in over 40% of their collections 📍Less than 10% of models for top brands were plus-size which shows a narrow beauty standard, lacking inclusivity in sizing Here’s what you can learn as fashion retailer serving common masses: 1. Prioritise comfort and versatility without compromising on design aesthetics   2. Ensure designs are flattering and cater to diverse age groups 3. Strike a balance between embellishments and practicality in designs 4. Create outfits that harmonise conceptual elements with functional wearability 5. Embrace inclusive sizing and diverse representation in designs and marketing 6. Adapt to evolving customer preferences and feedback for sustained success   7. Offer a wide range of price points to cater to various customer segments Indian retailers can broaden their appeal and create a more sustainable and customer-centric fashion industry by addressing these concerns and focusing on innovation, inclusivity, and meeting the practical needs of the general public. What are your top 3 takeaways ? Let me know in the comments below! #fashion #retail