Cartera – A Rakuten Company’s Post

How can brand marketers succeed at customer engagement when 35% of them say they cannot accurately map the customer journey with the technology they have? MoEngage VP of Marketing Aditya Vempaty shares his thoughts in Total Retail. #customerengagement #martech #personalization #brandmarketing

🚀 Level up your DTC brand with Personalization Superpowers! Unleash the secrets to long-term customer loyalty! 🎯✨ 🔥 Ready to dive into our latest article on DTC Personalization? Let's explore how it can skyrocket your brand's success! 💪💼 🔥 Discover the incredible benefits of DTC Personalization: ✅ Forge meaningful connections 🤝💙 ✅ Delight customers with tailored experiences ✨🛍️ ✅ Boost brand loyalty and advocacy 🔒🗣️ ✅ Drive revenue growth through repeat sales 🔄💰 😎🔥 Become the hero your customers deserve by delivering personalized experiences they'll never forget! 🌟✨ 💥 Embrace the power of DTC Personalization! 🚀 Don't miss out on the chance to create loyal customers who'll sing your praises! 💯🔊 #DTCpersonalization #CustomerLoyalty #TailoredExperiences #BrandAdvocacy #RepeatSales #RevenueGrowth #CustomerExperience #DTCMarketing #CustomerDelight #BrandSuccess 🔥🔥

Is your brand measuring “crossover engagement,” taking a 360-degree look at consumers or B2B customers and the multiple ways they earn value from your brand? Loyalty, rebates, promotions, events, social, etc. are often managed in silos - connect them. Brandmovers, The A Team - a Brandmovers Company, Marketing Dive, #loyaltymarketing, #channelengagement, #incentive, #rewards

Calling all businesses! The back-to-school season is the perfect opportunity to connect with families, students, and educators. With the right marketing campaign, you can drive sales, boost brand awareness, and build customer loyalty. Check out these seven tips to make the most of this critical shopping season! #backtoschool #marketingtips

𝐓𝐡𝐞 𝐩𝐚𝐭𝐡-𝐭𝐨-𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐢𝐬 𝐨𝐧𝐥𝐲 𝐡𝐚𝐥𝐟 𝐭𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐠𝐨𝐞𝐬 𝐛𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐚𝐭—𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. If your marketing budget is mainly dedicated to customer acquisition measures, you're missing the big picture. CMOs cannot afford to dedicate most of their budget to paid customer acquisition spending. Marketing initiatives focused solely on awareness-to-purchase neglect to build in the consumer's lifetime value. Leading brands that invest in developing the entire consumer journey 𝑤𝑖𝑡ℎ 𝑎 𝑟𝑒𝑚𝑎𝑟𝑘𝑎𝑏𝑙𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 yield better adoption outcomes, 𝑛𝑜𝑡 𝑗𝑢𝑠𝑡 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠. 𝐸𝑥𝑒𝑐𝑢𝑡𝑒𝑑 𝑐𝑜𝑟𝑟𝑒𝑐𝑡𝑙𝑦, 𝑒𝑎𝑐ℎ 𝑒𝑛𝑔𝑎𝑔𝑒𝑚𝑒𝑛𝑡 𝑝𝑜𝑖𝑛𝑡 𝑜𝑓 𝑡ℎ𝑒 𝑏𝑢𝑦𝑒𝑟'𝑠 𝑗𝑜𝑢𝑟𝑛𝑒𝑦 𝑖𝑠 𝑎𝑛 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑦 𝑡𝑜 𝑎𝑙𝑖𝑔𝑛, 𝑎𝑝𝑝𝑒𝑎𝑙, 𝑣𝑎𝑙𝑖𝑑𝑎𝑡𝑒, 𝑖𝑛𝑐𝑙𝑢𝑑𝑒, 𝑎𝑛𝑑 𝑏𝑜𝑛𝑑 𝑡ℎ𝑎𝑡 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑡𝑜 𝑡ℎ𝑒 𝑏𝑟𝑎𝑛𝑑, 𝑟𝑒𝑠𝑢𝑙𝑡𝑖𝑛𝑔 𝑖𝑛 𝑎 𝑙𝑖𝑓𝑒𝑡𝑖𝑚𝑒 𝑣𝑎𝑙𝑢𝑒, 𝑟𝑒𝑡𝑒𝑛𝑡𝑖𝑜𝑛, 𝑎𝑛𝑑 𝑙𝑜𝑦𝑎𝑙𝑡𝑦. When it comes to creating the ultimate brand strategy, purchasing behavior is influenced by human behavior; and understanding how to nurture the consumer with a holistic approach is vital to each stage of the customer experience. Knowing what makes humans—i.e., the consumer—take action to engage with a brand (for conversation, making a purchase, or advocating) is fundamental to understanding and defining the essential trigger/touchpoints in the customer lifecycle. Customer retention can be fleeting, forever fluctuating between convenience, price, trends, and the like. However, brands can transcend that pattern if an emphasis is placed on creating relationships with customers to gain their loyalty instead of just vying for their money. A successful brand strategy is not about catchy slogans, posting content on social channels, or exhaustive PPC campaigns. It's about creating a magnetic brand perception for your ICPs, using strategic and integrated brand marketing across all channels throughout the entire consumer journey. In doing so, you build a rapport, articulate your product/service resolution to their issue, and at the same time influence them toward brand adoption and loyalty. In the same experience. Path-to-Purchase is not good enough. Path-to-Loyalty is the way to compound adoption. Brand to Human®   Schedule your Brand Model® call to learn more: https://lnkd.in/d-5mkxi #branding #marketing #advertising #b2b #b2c #cmoinsights #creativeagency #sales #cmo #ceo #brandmarketing #ads #brandstrategy

🌟 Embracing the Future of Business: Product-Led Growth 🌟 In today's fast-paced market, companies are rethinking their strategies to stay ahead of the competition. The shift towards a product-led growth model is not just a trend—it's a revolution in how businesses engage with customers and drive success. This insightful article from Forbes explores why more organizations are adopting this approach, allowing their products to take center stage in the customer journey. Discover how product-led companies are transforming traditional sales models and creating lasting value for their customers. 👉 Read the full article to learn how embracing product-led growth can elevate your business strategy and enhance customer experiences: #ProductLedGrowth #BusinessStrategy #CustomerExperience #Innovation #AICGConsultingyourbusinesspartner

Discover effective strategies to transform abandoned carts into successful conversions for your DTC business. Our latest article dives into practical techniques that can significantly enhance your customer's journey and drive sales. Learn more about optimizing your conversion process: https://lnkd.in/dECr7qrt

Even if you're selling to the masses—there's always a strong use case for one-to-one messaging. Here's how it can benefit your brand:

The Essence Vault's SMS retention strategy ⬇️ (This exact strategy helped us become a 9 figure brand) SMS Marketing sees better engagement and purchase conversion than any other platform. Ideal for key sale periods or nudging customers to the next stage of the customer journey. How to optimise your campaign set up: 1. Have a detailed and key strategy 2. Implement flows in place via an SMS software to ensure you’re reaching your audience in a different way. 3. Test messaging across campaigns AND flows: • Within the flow software test multiple factors: send date, time, frequency, volume. • With the campaign test: messaging, benefit-led solutions, structure. Here’s what we ran at TEV: - Welcome Series (a) - x2 messages - Welcome Series (b) - x2 messages - Abandoned Checkout - x1 messages - Abandoned Cart - x1 messages - Browse Abandonment - x1 messages - Site Abandonment - x1 messages - Cross-sell - [Y] x messages - Transactional - x6 messages - Back in stock - x2 messages Steal this blueprint to scale your DTC brand 🚀

Discover how Direct-to-Consumer (D2C) brands are revolutionizing the commerce landscape with innovative strategies that forge direct, impactful connections with consumers. Dive into the seismic shift that's transforming consumer behavior and brand strategy. Read more on our blog! #D2C #DirectToConsumer #MarketingStrategy #ConsumerBehavior #BrandStrategy #Ecommerce #DigitalMarketing #CustomerEngagement #Innovation #CommerceRevolution #BrandBuilding #MarketingInsights https://lnkd.in/gyX_aiT2