Cartus’ Post

Authentic expert, if you need a reason, reminder, or motivation to (keep on) serving your audience, this is it! Ann Handley is speaking about content marketing in general here. But just look at how many of the points in her IN list apply to how people like us prefer, nay, BELIEVE we should show up: Connection Collaboration People Authentic experiences Relatable voice Long-term Nuanced thinking Kind Even the formats, such as LinkedIn and newsletters, are those best suited to thought leadership. 2024 is your year! Don't hold back!

As usual - great insights from Ann Handley. There are two ways to recognize great insights: 1) They are on point, and 2) They inspire you to think further. With that, below are a few thoughts of my own as a result. Would love to hear others from my fellow #B2Bmarketers What Will Evolve Next: ✔Attention 🔜 Interaction ✔ Optimizing From Line 🔜 Optimizing Opening Line ✔Kind 🔜 Empathetic ✔Showing 🔜 Reflecting Other Outs and Ins ❌ AI Efficiency -> ✔ AI Humanization ❌ Scale -> ✔ Prioritization

Nuanced thinking, relatable branding + experiences, and strategies that focus on long-term growth over quick-turn gimmicks are what content marketers are focused on this year. #contentmarketing #emailmarketing #marketing

Love this! Especially "Authentic Experiences." Everyone worried about their SEO should take this to heart. The "Helpful Content Update" by Google is called that for a reason. The new "E" in E-E-A-T is Experience, but it should be "PE" for "Personal Experience." That's what people will be looking for on an AI-enabled web, and that's what Google will reward. I also love "Prompt Literacy." We need to double down on critical thinking so that people are equipped to "ask the right questions." #IRobot #AIOptimist

Love this list from the one and only Ann Handley. ❤️ And speaking of lists ... if you're starting a book list 📚 for 2024, her book, 𝘌𝘷𝘦𝘳𝘺𝘣𝘰𝘥𝘺 𝘞𝘳𝘪𝘵𝘦𝘴, is a must read. Add it to your book list and read it asap. You won't be sorry! #2024trends #marketingstrategy

See Ann Handley list with Collaboration and Connection at the top. What are your new ideas for collaboration and connection with your community?

Love so much about this Ann Handley list of "What's in and What's Out" for 2024! Collaborations, People, Connections vs Silos, Segments, Transaction based. Relatable Brand Voice, Authentic Experiences, Showing not Telling, Long-term Brand and Kindness.....What's not to like?! This works for every aspect of branding-corporate, employer, personal- that will drive revenue. Slow thoughtful intentional strategy and fast execution beats speedy activity/transactions every time in reaching your growth goals. Want to know how to retain your talent and clients this year while getting traction with some prospects? Here's the human centric list reminding you to put the "people" first in all your interactions. #2024trends #whatsin #contentmarketing #digitalmarketing #ai #kindness #peoplefirst #brandstrategy #authenticity #relatable #storytelling #connections

I've never pitch-slapped 🤚 anyone on LinkedIn, have you? I'll bet you have received a pitch-slap - or 50. The only positive about this is the new term we have to describe it - thanks, Ann! Here's why it's such a faux pas: because it isn't personal AT ALL. Sending a blanket message intended to be taken from the receiver and given to the sender is definitely a pitch-slap. Messaging should never be about you or even your audience. It should be about one person. It should be as personal as possible. You should know their needs and struggles and make a connection before offering a solution. Effective strategy, content, and patience are your friends here. When we do business right, everyone wins. And while there may be an effective cold pitch here and there, there is no room for a pitch-slap in business.

I’m amazed at how changing a few terms can induce a new way of thinking about old topics. Read this post and find some new angles to approach marketing and more in 2024.

A highly undervalued Email angle in 2024 is leverageing the From Name. Once the domain is verified (in most ESPs) the From Name can be edited and leveraged to capture more opens / get the point across in a competitive inbox environment. From Name: ❌Company Name ✅ Tied to Subject Matter of the campaigns More 2024 in-trends by Ann Handley below.