Carwow’s Post

What do you do when winning becomes too easy? Here's the situation: I'm always making the case for #CXFest vs. other events. But that's no contest. Because no other industry event is nearly as interesting. So - I'm making the case for CXFest vs. something totally unrelated... ... that costs about the same. There are not a lot of cars you can get for roughly the cost of a CXFest ticket. An extremely beaten up 2009 Toyota Sharan basically is as good as it gets. Let's find out together: should you buy a CXFest ticket, OR a fifteen year old people carrier... (I think I know that answer already...) #Events #FuninTheSun #CXFestival

A cracking example of why knowing your audience is everything 👇🤭 When Mercedes-Benz launched in China, their original name, Bensi, translated to “rush to your death.” - Probably not the best choice for a car brand! 😬 They quickly fixed it to Ben Chi, meaning “dashing speed,” but it’s a solid reminder - if you don’t take the time to understand who you’re speaking to, things can go very wrong, very very fast. 😅 - 💡Cool things are coming... go follow Grow Inspire - your hub for inspiration, alignment, and impact. ✨

Wowzers What A Show!...Auto China 2024 was truly a spectacular illustration of grand-ambition-in-action. And here's the good news - it's not a game-over-story in regard to the global automotive arena and China's dominance in so many aspects of it - it's very much about collaboration now! It's an I need YOU and YOU need ME story. And as my friend Bill Russo is keen to suggest, it's a 'flip the script' opportunity for The West...50/50 JV's, watch, listen, and learn - plan then execute. However, 'China Speed', the pace at which people work and get things done might be problematic. 9-9-6 came up in conversation more than once, that's working 6 days a week from 09:00 through to 21:00 as standard practice, which to my mind isn't a recipe for sustained performance over time. It's not that the rest of us are slackers...but getting work/life balance badly wrong has consequences. That being said, in my opinion, there is too much of a laissez faire attitude in and around BIG Auto here in Europe & North America these days from some players and key personnel - so we do need to buckle up and accelerate - perhaps to say at least 8-6-5...or 9-6-6! And yes, smarter as well as harder if we want to compete on the world stage! And so to my speedy show tour!... 1. A quick spin for a minute or so before I walk you around the exhibition floor! A flavour of the scale and overwhelming sense of ambition. 2. GEELY Driving Experience - a glimpse of the cars AND a Truck. There's more car-review orientated content from my compatriots knocking about so I'll get the links and point those out to you in due course! 3. 1-2-1 with Mercedes-Benz AG's CTO Markus Schäfer. The G-Wagen has gone electric...but how soon will the company progress the entire portfolio of cars and vans - that's the question i need to ask Markus - and so I did! I also recorded a conversation with NIO's Design VP Kris Tomasson, hung out and filmed a few things with Elliot Richards, took a tour of the Mercedes Factory & R&D Centre, and spent some time on-stand with XPENG - so as and when I've got more stuff edited and ready to share, YOU will be the 1st to see it! In summary, I truly believe we have far more to learn from the Chinese than we have to fear from them, and as so much of our combined destiny is already inextricably interwoven - we should urgently seek to identify and amplify what we all have in common as opposed to how we are different. (and we differ a lot btw!) And in the context of accelerated global climatic change - we all have a vested interest in pulling together not pulling apart. Put simply, it's a matter of life and death so surely failure to do so is not an option. Thanks for all the help, support, and warm welcome I received from everyone on my independent trip - in particular Jack Cheng, Chen CHENG, Kathrin Fritz, Ashley Sutcliffe, Elliot Richards, Bill Russo, Tu Le, Lei Xing, & Steve Brown My favourite moment from the show?...see my new LinkedIn profile picture!

VMAX E-SCOOTER CEO Dani Horwitz takes us through six new e-scooter models the brand unveiled at CES 2025. Amongst them are a new VX2 with full suspension; VX4 with more power, speed and a longer range; an ultra-light carbon fibre VX8; and the VX7 compact commuter scooter with folding foot platforms. “Since CES ended, one of the most common questions I’ve been asked is: “Was it successful?” “While only time will tell the full impact, I walked away with a different feeling—one full of optimism. Hearing feedback from influencers, retailers, and customers alike, it’s clear the market is hungry for high-quality mobility products.” Read more: https://lnkd.in/emB8wB9b

On a mission to make car advertising better. Think of this as a first installment.

Meet Alain Visser, Transforming How We Think About Cars & Mobility. From 30+ years at Volvo to launching Lynk&Co, his journey is beyond cars. He challenged the status quo of car ownership and usage. 🔥 Here are some takeaways from his appearance on gguttalks! Experience Over Ownership: Forget buying; it's all about accessing and sharing. Cars are idle 96% of the time. Why own when you can share and even earn? Sustainability is Non-Negotiable: Cars are a service, enhancing urban mobility while reducing carbon footprints. Daring to give it a shot: His message? If there's even one good reason to pursue your vision, push forward. Creating Unforgettable Experiences: Lynk&Co’s clubs are more than showrooms; they are cultural hubs, making mobility an integral part of our social fabric. The Future is Now: Think Air France or so, not Boeing and co. ... and much more! Available on Spotify, Apple, Substack and Youtube. #innovation #mobility #serviceinnovation #gguttalks

🚗 The 2024 Canadian International Auto Show at the Metro Convention Centre in Toronto was not just a record-breaking event with 371,599 attendees—it was the epicentre of automotive excitement, drawing in consumers from all surrounding areas. Being present at such a high-profile event is essential for brands, offering unparalleled visibility and interaction opportunities with a diverse audience. For experiential marketing initiatives, the auto show provides a unique platform. Unlike transactional encounters, these experiences are about building relationships and fostering long-lasting connections with consumers. By immersing attendees in engaging brand experiences, companies inject their brand image into consumers' minds, creating lasting impressions. This makes it more likely that when consumers encounter future marketing efforts—whether through social media or TV commercials—they'll have positive associations rooted in their memorable in-person experiences. Prestige XM was honoured to have four clients at the 2024 auto show—Nissan Motor Corporation, INFINITI Motor Company, NorthStar Bets, and Toronto Star, the presenting partner. Each client required various services such as activation space design, asset sourcing and logistics, staffing, content creation, and lead generation data capture. The auto show was a great experience for our company because it allowed us to utilize all of our capabilities as an event-based marketing agency and execute beyond our client's expectations. 🌟 #AutoShow #ExperientialMarketing #BrandActivation #PrestigeXM #BrandPresence

The 2024 LA Auto Show has come and gone, and while the show itself didn’t exactly set the world on fire with innovation – still feeling a bit stuck in the past – it’s the people that made it special. Catching up with old friends, meeting new colleagues, and sharing ideas with fellow creators and experience designers is what truly stands out. Events like this, including the always inspiring Designers’ Night, remind me why I love working in this industry. My personal highlight? The #KIA PV5 WKNDR, a rugged off-road electric camper concept. It’s bold, forward-thinking, and refreshingly fun – exactly the kind of direction I hope we see more of in mobility. What were your takeaways from the show? Any unexpected moments or favorites? #MobilityInnovation #ExperienceDesign #LAAutoShow2024 nxt nxt - the future experience innovation platform mobility spaces Kia Worldwide

Why Partner with The King of Supercars? Massive Reach: Engage with a global audience of passionate car enthusiasts, high-end consumers, and luxury lifestyle aficionados. Proven Impact: Drive real results through partnerships with a trusted name in the supercar world. Brands that collaborate with us see increased engagement, visibility, and conversions. Unparalleled Expertise: Leverage years of expertise in content creation, marketing, and storytelling tailored for premium automotive brands and luxury markets. What We Offer: Sponsored Posts & Reels: Get your brand showcased through engaging, high-quality posts and reels that captivate an audience of millions. Exclusive Content Creation: Custom videos, photoshoots, and unique content tailored to align with your brand’s vision and goals. Strategic Collaborations: Form impactful, long-term partnerships designed to boost your brand’s image and market presence. #luxury #proposal #luxurylifestyle #supercars

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