Cascadia’s Post

This is going to be awesome! Each of of these amazing professionals have helped me to help my clients accelorate their reach! If you want to know more about how your marketing can work together, then let me know. space for this event is limited. #collaboration #marketing #knowyouraudience

Got a chance to attend an amazing marketing roundtable led by Tim Parkin, where he shared invaluable tips on how to get more and better results from the marketing you are already doing 🌟 What made this session truly enjoyable was the diverse group of participants from around the world, all sharing their challenges and brainstorming solutions together. It was a lively and insightful conversation. 𝐓𝐰𝐨 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 that are now etched in my mind: - Better, not more - Subtract more than you add P.S. Below is one of the key points Tim emphasized 🚀

Last year And Marketing was a finalist for a record-breaking four awards! Entering awards is a brilliant way to get away from the office and meet local businesses whilst strengthening your brand image. Awards typically happen throughout the year, with the majority in Q4. Now is your time to plant the seeds for winning some awards in 2024. It is time to shout from the rooftops all the great things you are doing within your industry. It is a great idea to map out when your relevant awards are held, find out which awards you qualify for, or what you need to do in order to win them! Then you need to spend time on the entry. Remember, it is not always about the winning. It is a great exercise to showcase your business, build trust and gain some external PR.

Come join Kraus Marketing on November 6th for "Caffeine and Connections," hosted by the North Jersey Chamber of Commerce as we dive into our proprietary Sharkbite Method™ - an integrated marketing approach. Don’t miss this opportunity to network and learn! Register below: #digitalmarketing #strategy #krausmarketing #networking #northjerseychamber #sharkbitemethod

Advisors... if you want your marketing to rock this year, what will you STOP doing? Here's a quick flashback to my thoughts on "What is the ONE thing advisors should do to be successful in 2024?" at Future Proof

The second episode of Campground Confidential from Park Vendor Review is LIVE and we are lucky to have Evanne Schmarder joining us to talk about RV park and campground marketing. Evanne is a seasoned pro at working with owners in the outdoor hospitality space and understands their particular challenges when it comes to balancing day-to-day operations with effective marketing. We have a great conversation about strategic marketing, how to effectively incorporate video into your digital marketing efforts, and how to stay in tune with your target customer. Key Takeaways: 💡 Stay current with changing platforms and adapt your marketing strategies accordingly. Don't use last year's playbook. 💡 Incorporate video into your marketing strategy, focusing on authenticity and using different platforms to reach your target audience. 💡 Understand your customer and their preferences to tailor your marketing efforts effectively. 💡 Solicit feedback from customers to improve your business and marketing strategies. 💡 Create a written strategy with tactics designed around reaching your target customers and measuring success. 💡 Don't make the mistake of not defining your target audience and not providing an experience tailored to that audience. 💡 Veteran campground owners should stay updated with technology and consider joining industry groups for support and resources. Join the conversation with other RV park and campground owners over at Park Vendor Review! Sign up for FREE to rate and review your current vendors as well as search for vendors to grow your business in 2024. https://lnkd.in/ek3q8nQZ

Can't wait to speak at MKTG WMN's upcoming Revenue Driven Marketing workshop on April 24th! Are you looking for ways to maximize efficiency and crush your 2024 revenue goals? If so, I highly recommend attending. You'll gain valuable insights and actionable strategies to boost your success 🚀💰 All registration details are provided in the comments below ⬇️ See you there! #revenuemarketing

Have you seen Coca-Cola’s latest “Spills” campaign? It’s not just a commercial—it’s a masterclass in Emotional Marketing, a beautiful reminder of what truly matters. As someone who values creating meaningful connections, I find this campaign incredibly relatable. It’s not just about the product; it’s about celebrating those unexpected, joyful moments that make life special. Fun Fact: This approach by DAVID Miami isn’t just clever marketing—it’s a strategic shift that resonates deeply with people. No wonder it led to a 5% sales boost for Coca-Cola in Q2 2024. That’s the power of connecting on a human level. "Let's be honest, there are more important things than the product in itself." - Edgard Gianesi, CCO at DAVID Miami Let’s pause for a moment— So, here’s my question for you: How are you bringing that emotional connection into your marketing strategies? Let’s discuss and share ideas on how we can make our brands more human. Drop your thoughts below! Acknowledgments: Brought to life by the team at WPP Open X and DAVID Miami. Strategic direction provided by Global VP of Creative Strategy and Content, Islam ElDessouky. Creative leadership by Edgar Gianesi. #EmotionalMarketing #CocaCola #MarketingStrategy #HumanConnection #BrandStrategy #AdvertisingCampaign #DigitalMarketing #MarketingTips #MarketingTrends #LinkedInMarketing #ContentStrategy #SEO

For the third year in a row I had the pleasure of being on the judging panel for the Marketing Society awards today. It's always fun and inspiring and great to share views with the other judges. Top three takeaways from me: 1. Consider how ambitious the objectives of the campaign are. 2. Showcase an original campaign while always staying true to your brand. 3. Don't over-complicate: a solid single idea, executed well is more impressive.