Over a month ago, we launched the NEW Soap Bubble Beach Tote. We designed this one-of-a-kind product to elevate how you pack your beach day essentials– including your phone! In an effort to showcase the thoughts behind this marketing campaign, we invited Lauren Melim, the Vice President of Marketing at Case-Mate, to share her thoughts on what was important to her during the launch of this product. “Getting the coloring right was so important to us. Soap Bubble is our iconic colorway, so we knew we had to push creative boundaries to bring out the gorgeous iridescent hue in our stunning assets. The ideas from everyone on the team pushed us in new directions, and we are proud to deliver the Soap Bubble Beach Tote the way we imagined it!” - Lauren Melim, VP of Marketing. Thank you to all the team members who worked tirelessly to bring this product and campaign to life! Shop the Soap Bubble Beach Tote: https://bit.ly/3PeRpZQ
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COLOUR IN MARKETING: Blue | Red | Yellow Colours evoke different emotions in people. Brands use a specific selection of colours to share their values and communicate their message. BLUE: The colour blue in marketing creates a sense of trust, as it represents professionalism and reliability. Brands may also use blue to indicate stability. RED: Considered the most powerful colour in marketing, red grabs attention and is visually very distinctive. Red raises strong emotions, such as urgency and excitement, encouraging customers to act faster. Red may also be used to convey a significant message. YELLOW: A happy colour, yellow in marketing brings across a message of warmth and optimism. Yellow may represent youthfulness and is also used quite often by fast food restaurants, such as McDonald's and Burger King. To find out how Provisio Marketing can assist you in building your brand and marketing it optimally to your customers, contact us: hello@provisiomarketing.com. #provisiomarketing #marketing #colourinmarketing
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Unleashing the potential of promotional products! 🚀 Explore our blog to uncover the secrets behind impactful branding through gift giving 🎁 #PromoPotential #BrandImpact #SmithSolutions💡 #BuildingBrandsBetter Proforma
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Is your branding a little too square? In the digital age, where first impressions are often made online, a misfit logo can be more than a minor nuisance—it can be a missed opportunity. UK Fizz dives into why social media logo adaptation and stepping outside of your branding guidelines is not just a good idea… let’s be bold and say it is essential. #winemarketing #socialmedia #morethansocialmedia #winebranding #englishsparklingwine #winebranding #vineyards https://lnkd.in/eswZW7ZD
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The #WidowJane ad campaign certainly conveys that their whiskey perfectly resonates with New York's history-drenched cultural monuments. It celebrates the city's unique persona of timelessness; comparing this quality to its brand offering. Brand: Widow Jane Distillery Agency: JAC, New York, USA Country: USA #ThinkThroughTheMancunianzWay #Campaign #Strategy #Marketing #ProductMarketing #Advertising #Whiskey
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Did you know this ad from McDonald's is illegal to remove? 😳 In 2012, California made it illegal to pluck the California Poppy (the iconic yellow flower). McDonald's saw this as a golden opportunity! 🌼 They planted poppy seeds along California highways in a way that the flowers would grow into the shape of the iconic 'M' for McDonald’s. What are some of the most creative and unexpected marketing campaigns you’ve come across? Let's discuss in the comments! #Marketing #CreativeMarketing #Advertising #BrandStrategy #Innovation
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MBA Candidate|Delta Sigma Pi member VPCO|PAR3 PGA Intern|CEO of Kimbé’s Kitchennn & Kimbé Kouture Hair Inc.
CSB 5210 Assignment # 3 This article tells the readers how they believe product placement came to be. I've never been one to sit through an entire ad campaign. When the Super Bowl comes on, some people know what their favorite ad is. When I think of product placement, I think of a way to get my product to be the first thing on a customer's mind. Although this article made it seem as if Hollywood is the main reason that product placement exists, I would have to play devil's advocate and exclaim that product placement is merely a concept for those who want to be successful in the business #marketing5210Fall2024 #CAUMarketing https://lnkd.in/ecGQGugP
Anatomy of a Product Placement (Published 2022)
nytimes.com
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Heinz prides itself at being the thickest ketchup in the market. But how do you get the message across? Here’s the thought: Heinz ketchup is so thick, you have to flip the bottle over and shake it to get it out. So they legit flipped it and put up on billboards. Brave and smart! #madovermarketing #advertisingandmarketing #outdooradvertising #heinz #creativity #design #outdoormarketing #socialmedia #digitalmarketing #advertising #marketing #billboard
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🍅 How much do you love Heinz ketchup? Do you love it so much you'd want to decorate your home in the exact same shade of red? If you do (we're not judging), then you would have loved ‘Red HTK 57’, an aptly named paint from the brand's 2023 collaboration with Lick. You might think this is a bit of a weird marketing campaign, but there's a method to Heinz’s madness. This article explores it: https://lnkd.in/g_dQB6SG 📸: Lick #MarketingMasterclass #MarketingCampaigns #Marketing
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Digital Activist | Inside Sales Account Manager | Passionate about People, Technology and Sustainability
🌟 Waitrose Billboard in Wandsworth: A Marketing Masterstroke! 🌟 This is where clever marketing and inevitable reality collide ! While The Guardian might view Waitrose's ad as a stumble, let's look at the broader view. The fact that it's now grabbing headlines, even in editorial sections, speaks volumes about its impact. The core message remains unchanged, if not enhanced by the buzz it's generating. After all, they say there's no such thing as bad publicity. What do you think? In today's tough times, perhaps it serves as a gentle nudge to maintain a sense of humor. What's your opinion? #MarketingPerspectives #WaitroseWin #MarketingFun #KeepItCreative #Waitrose #Marketing #ad
Wonky Waitrose billboard fenced off by London council as stunt backfires
theguardian.com
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🍅 How much do you love Heinz ketchup? Do you love it so much you'd want to decorate your home in the exact same shade of red? If you do (we're not judging), then you would have loved ‘Red HTK 57’, an aptly named paint from the brand's 2023 collaboration with Lick. You might think this is a bit of a weird marketing campaign, but there's a method to Heinz’s madness. This article explores it: https://lnkd.in/g_dQB6SG 📸: Lick #MarketingMasterclass #MarketingCampaigns #Marketing
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Director - Portfolio Manager
5moAlways amazed at how Case-Mate seeks out opportunities beyond its core business. Congratulations!!