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Over a month ago, we launched the NEW Soap Bubble Beach Tote. We designed this one-of-a-kind product to elevate how you pack your beach day essentials– including your phone! In an effort to showcase the thoughts behind this marketing campaign, we invited Lauren Melim, the Vice President of Marketing at Case-Mate, to share her thoughts on what was important to her during the launch of this product. “Getting the coloring right was so important to us. Soap Bubble is our iconic colorway, so we knew we had to push creative boundaries to bring out the gorgeous iridescent hue in our stunning assets. The ideas from everyone on the team pushed us in new directions, and we are proud to deliver the Soap Bubble Beach Tote the way we imagined it!” - Lauren Melim, VP of Marketing. Thank you to all the team members who worked tirelessly to bring this product and campaign to life! Shop the Soap Bubble Beach Tote: https://bit.ly/3PeRpZQ

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Sean Sakprasit

Director - Portfolio Manager

5mo

Always amazed at how Case-Mate seeks out opportunities beyond its core business. Congratulations!!

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