A Hot Tin Roof hat-trick
The first in a series of reports showcasing our award-winning campaigns
What makes an award-winning PR campaign? It's a question we've been reflecting on as we look back on our success last year at the PRCA and CIPR awards.
Our work on The National Robotarium campaign, which helped launch this groundbreaking facility in Edinburgh September of 2022, won three prestigious awards – a true testament to the skill, creativity, and dedication of our team.
But what sets an award-winning campaign apart from the rest? We believe it comes down to several key factors:
1. Strategic approach: Understanding the client's goals and target audience is crucial. Our extensive research and stakeholder interviews informed a segmented media strategy that focused on the societal benefits of robotics and AI.
2.Compelling storytelling: Crafting narratives that resonate with diverse audiences is essential. We created targeted content that effectively communicated the National Robotarium's mission and impact.
3. Meticulous execution: From securing high-profile media coverage to facilitating engaging demonstrations and leveraging expert endorsements, our team's attention to detail and creative problem-solving skills were instrumental in delivering results.
4. Impressive results: Our campaign generated over 540 pieces of global coverage, 430+ high-quality inquiries, and significantly increased digital traffic – all while positioning the National Robotarium as a global leader in its field.
We're thrilled to have our work recognised by the industry's leading trade bodies, but more importantly, we're proud to have played a part in the successful launch of a facility that will undoubtedly shape the future of robotics and AI. 🤖
Over the coming weeks, we'll be delving deeper into the story behind some of our other award-winning campaigns. Stay tuned!
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#AwardWinningPR #NationalRobotarium #PRInsights #HotTinRoof
ACMA / CMA / MIPA /AFA / CIA / MBA / M.Com /Management Accountant with 24 yrs of learning.
3moThis is great