Casey Stuart’s Post

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Senior Sales Director @ Magnite | Experience in Media Partnerships & Sponsorships, CTV, Data Strategy, Creative & Deep Learning AI

Imagine hitting the advertising jackpot where your message lands perfectly with an audience primed to receive it. Content object signals provide information about the content surrounding ads, such as genre, rating, series, episode, title, network... enabling more effective ad buying. This information that is facilitated through Magnite's ad server delivers the holy grail of “right ad, right time, right place” that marketers have always chased. If you're interested in learning how this can benefit your ad campaigns, send me a message. #magnite #ctv #ott #addressabletv #contentobjectsignals #digitaladvertising https://lnkd.in/greKbFay

From Linear to CTV: Harnessing Content Object Signals for Effective Ad Buying

From Linear to CTV: Harnessing Content Object Signals for Effective Ad Buying

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