Cassie Petrey’s Post

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Co-Founder @ Crowd Surf | Billboard 30 Under 30

Are you doing enough to set yourself to get a job in the music industry? Here’s a little checklist for you: 1. Get as educated as possible about the music industry. This can be things like enrolling in a college program or courses (Coursera has some great options), listening to music industry podcasts, or Donald Passman’s “All You Need To Know About The Music Business.” Do them all if you can! 2. Network digitally and in real life. Follow people you admire in the music business on LinkedIn and Instagram. Make sure you engage with their posts! Go out to local concerts and meet the people who are both working and attending. Grab coffee with different people in the music industry. 3. Get experience and build your resume. This can traditional routes like apprenticeships and internships. You can also get experience in untraditional ways like volunteering to help out with a local band or manager. Collect little gold nuggets for your resume where you can! A lot of people ask me if what else they can do, and most of the time I find that they’re actually killing it and doing everything on this list above plus even a little bit more. If you’re doing the 3 things above, I assure you that you’re doing everything right and it’s just a matter of time. ❤️

Fred CC

Founder & creative director @ Keep Hush

7mo

Great tips here Cassie ❤️ Something else you could do (as a bonus andd if you have the spare time) is to slowly chip away on something which shows off your taste and knowledge. your passion for music! like a written blog about the events you've been to or releases you're into. a TikTok account that posts archive footage you love. or an Instagram account that gives great context to whatever you’re posting.  I’m obsessed with IG: @dametalmessiah right now. an example of someone who’s really showing their amazing taste and knowledge in the UK underground music scene. Inspiring and educating us. LOVE it!  Having something like this (whatever the size) should improve your chances. It doesn’t need to have any followers at all - that’s not important here. You’re just showing off your taste and passion really.  A bonus for sure as I know not everyone has the time or energy but wanted to mention here incase you’ve had thoughts about doing this. Go for it!  And as Cassie says, it’s just a matter of time :)

Lyndsee Moran

Screen Arts Student at Pepperdine University | Aspiring Live Entertainment Professional

7mo

Any Coursera course recommendations for someone interested in learning more about Live Entertainment Communications or Operations?

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Matt Wells

CEO at Audily // Rococo Punch // Pop Ups Studio // Producer

7mo

I got into the industry by throwing a 10,000 person music festival. It went fine. Still don’t recommend. Do not do that. Don’t. 🤪

Megan Gersch

BOLD Website Design + Branding For Creative Disruptors Who Want To Book More Clients ⚡️

7mo

Such amazing advice - especially #2! What are some of your fave music industry podcasts?

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Holly Winn

Fractional Product Manager, Data Analyst, & Marketing Strategist | Singer/Songwriter, Music Producer, Aspiring Composer | Founder | Tech & Education Enthusiast | Friend of the Guild | Metaverse Maven l DE&I Champion

7mo

1 check. 2 check. 3, trying but not a lot of people seem open to remote even if unpaid which baffles me.

Drew Thurlow

Entertainment Executive | Music Tech & AI | Streaming & DSPs | Artist & Label Relations | Recorded Music & Publishing

7mo

Co-sign this. You need to be proactive and make your own opportunities. If you build something cool, someone in a position of authority with recognize that and give you an opportunity.

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Ian Parten

Accounting & Finance Professional | EY & WMG Intern Alum

7mo

Ari Herstand's book "How to Make it in the New Music Business" is also fantastic! It's definitely more from the artist's point of view but it truly gives a great scope of this industry (since we all start with the music stuff to begin with!).

Drew Michalak

Finance & Music Industry Studies Student at the University of South Carolina | Aspiring Music Industry Professional

7mo

This reassurance came at a great time! Thanks for sharing!

Jason Pollak

Business Development, Social Media & Influencer Marketing

7mo

I would add emailing to that list. Send those personal emails. I know everyone loves the automation, but it's generic and bland. Reach out to managers, artists, execs, and tell them why you like the brand, music, etc. Address them personally; why are you reaching out? If you can find a number -- politely call and ask if you can send over your information. Send 100 emails and see where that gets you.

Carlos Monnaco

SVP Finance | Universal Music Group | Capitol CMG | Ex-Disney | Ex-NBC Universal

7mo

Great points! A couple of thoughts. 1) Working in the music industry is a lifestyle. What does that mean? We work in a highly creative industry where there are a lot of intangibles, things you can’t see but need to measure and speak about educately. It is very fast paced, where everything changes quickly and decisions need to made swiftly but accurately. It is people and music that is at the center of what we do, no matter what role you want to get into (finance, marketing, A&R, etc) 2) Develop a taste in music. When someone in the music industry asks you, what music do you like? “A little bit of everything” is a little too generic. In your post you mention to go to local concerts, that’s it! Live the lifestyle and be ready to clearly articulate why are you passionate about the music industry.

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