Catalant Technologies’ Post

A New Year's Resolution for the Curious Mind in 2024: Where Marketing Meets Medicine As the confetti falls and the time passes, a new year awaits us, loaded with possibilities. The years 2024 and 2025, when persuasion and accuracy combine, are expected to be especially intriguing for marketers and clinical trial professionals. Consider a universe in which: Patients with the right clinical trial, not just the latest technology, are reached by targeted marketing. Data-driven insights guide clinical trial design, ensuring appropriate therapies reach the right individuals. Patient stories woven into marketing efforts foster trust and empathy, not brand knowledge. This is the future we can co-create. Let us cross the marketing-medicine divide in 2024 by: 1. Communicating in the same language: Avoid jargon and embrace plain, straightforward communication that speaks to both patients and stakeholders. 2. Patients first: Every marketing effort and clinical trial design should begin with the patient's wants and experiences in mind. 3. Adoption of data-driven decision-making: Data may be used to personalise experiences, improve clinical studies, and assess the genuine effect of our efforts. 4. Purposeful storytelling: Tell moving patient tales that will empower, educate, and inspire others. 5. Fostering trust and transparency: We must be transparent, honest, and responsible in all that we do, from marketing efforts to clinical trial conduct. We can make 2024 a year of innovation, cooperation, and transformational healthcare by accepting these resolutions. We can use marketing to improve participant's lives and advance medical research. Let us take a moment to celebrate the dawn of a new year, ripe with opportunities waiting to be seized. As the artful storytellers of the scientific community, let us serve as the vital link between worlds, weaving together seemingly disparate threads of knowledge into a cohesive tapestry. Let us embrace our role as architects of a healthier future, building upon the foundations of research and innovation to create a brighter tomorrow for all. Happy New Year to My LinkedIn Connections! #NewYearsResolutions #MarketingAndMedicine #ClinicalTrials #PatientCentric #HealthcareInnovation

Every medical professional jumping into the digital world commits this one mistake: Thinking that social media is an easy way to get popular and have clients. Somewhat true but not entirely. Here’s how medical professionals can grow their account and gain more clients through social media! 1. Share your practice’s story. Building trust with patients by sharing details about expertise, background, and values can boost patient acquisition and strengthen the brand. 2. Target your local audience. Utilise tools on platforms like Facebook and Instagram to target specific audiences based on interests, age, and geographic location, ensuring your ideal audience sees your content 3. Advertise your services. Highlight services, offer discounts, showcase new offerings, and provide educational content to attract new patients and differentiate your practice from competitors 4. Monitor. There’s no other way to move forward and develop a strategy than having a bird’s eye view of your profile. Repeat what works, tweak what doesn’t. These 4 key easy steps will help you jumpstart your career in the new era of digital healthcare.

Exciting insights from the Veeva Systems Pulse Field Trends Report for Q4'22! 📊 Did you know that in 2022, the Pharma industry spent a staggering €20 billion on content globally? 💰 Yet, 77% of the content created for the field was rarely or never used. 🚫 It's not about the quantity of content but the quality of engagement. 💡 At Xpeer, we tackle this problem head-on by helping content producers form the sector transition from traditional content delivery to deep engagement strategies. Our platform has been instrumental in enabling HCPs to spend sessions of 20 minutes on average, with an 80% completion rate for educational programs. This approach ensures that the valuable content created is not only utilized but also enhances the knowledge and skills of HCPs effectively. Let's change the narrative and make sure this valuable content gets the attention it deserves. 🎯 #PharmaTrends #ContentEngagement #VeevaPulse #XpeerDifference

Pharma’s digital shift is here—and video marketing is leading the way! The pharmaceutical industry struggles to communicate complex medical information in a way that truly resonates with both patients and healthcare professionals. Text-heavy content often fails to engage, while time-crunched HCPs can’t consume it quickly. Video marketing is changing the game, capturing attention in 8 seconds or less. Here’s why: 1. Short Attention Spans 2. Empowering Patients 3. Influencing HCPs 4. Versatile Formats 5. User-Generated Content 6. Emotional Connections 7. Emerging Tech Don’t just create videos—create impact. In 2025, Video is the key to building relationships that matter. #PharmaMarketing #VideoMarketing #HealthcareInnovation #DigitalTransformation #2024Trends

It is with great pleasure that the publication of my new research article, "Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms," in the Cumhuriyet University Journal of Economics and Administrative Sciences is announced. This multidisciplinary and peer-reviewed journal, indexed in TR Dizin, provides a platform for critical academic discourse. This study offers an in-depth analysis of the evolving landscape of healthcare marketing, focusing on the integration of digital innovation and patient-centric strategies. The research examines how technological advancements, such as telehealth and mobile health applications, are revolutionizing patient engagement and healthcare delivery. Key findings include: * The significant role of a strategic digital presence in enhancing healthcare providers' visibility and patient engagement. * The impact of content marketing on establishing trust and authority within the healthcare sector. * Insights into the personalization of healthcare experiences, enhancing patient engagement and satisfaction. * The influence of telehealth and mHealth on aligning with contemporary expectations for accessible healthcare solutions. Gratitude is extended to the Cumhuriyet University Journal of Economics and Administrative Sciences for the opportunity to contribute to this vital area of research. The full article is accessible at the link below for those interested in exploring these insights further. https://lnkd.in/d8vTMy6A #HealthcareMarketing #DigitalHealth #PatientEngagement #AcademicResearch #HealthcareInnovation

Unlock the potential of your healthcare business with Clinical Media Ltd.! 🏥💼 Looking to elevate your presence in the competitive healthcare industry? Discover how Clinical Media Ltd., a leading digital marketing agency, can help your business thrive and succeed. From hospitals and clinics to pharmaceutical companies and medical startups, we specialize in crafting tailored strategies to drive growth and engagement. Visit our website to explore our comprehensive range of services, including strategic branding, targeted advertising, engaging content creation, and data-driven analytics. Whether you're aiming to boost your online visibility, attract new patients, or enhance brand reputation, our team of experts is here to support you every step of the way. Don't miss out on the opportunity to take your healthcare business to new heights. Visit Clinical Media Ltd.'s website today for more details and embark on the path to success! #ClinicalMediaLtd #DigitalMarketing #HealthcareBusiness #IndustryExperts #StrategicBranding #TargetedAdvertising #EngagingContent #DataAnalytics #VisitUsNow

Public health messages are everywhere, which shows that for health organizations who have something to say, there’s a robust audience just waiting to be reached. The challenge is standing out and getting your message to that audience in a saturated market. Through our work with state and local public health agencies, universities, and pharmaceutical companies, we’ve developed a few strategies that can help health care organizations cut through the noise. 1) Steer away from clinical language, visuals, and web designs. 2) Represent your target audience in your imagery, photography, and copy. 3) Test your messages! 4) Have a community presence through activations. Want to read more about each tip? Click the link in bio to read the full blog post from one of our expert marketers! #BoomboxMarketing #PublicHealth #Marketing #MarketingTips

Pharmaceutical companies face significant challenges, especially when relying on the same marketing channels. Medical Representatives struggle with: Engaging Doctors: Capturing the attention of busy healthcare professionals. Effective Communication: Standing out with impactful messages. Memorable Key Messages: Ensuring messages are heard and remembered. Engaging Material: Creating content that stimulates and maintains interest. In 32 countries, these challenges are widespread. To address them, #ADMUAE.COM invites you to enhance your engagement strategy with credible, intelligence-based content, directly addressing patients' unmet needs. I'm excited to share my logbook, "How to Increase Doctors' Involvement with Marketing Communication by 4 Times Using Augmented Reality." Dive into the power of AR to transform your communication and engage doctors like never before. Let's revolutionize healthcare marketing together!

CX + Interventions + Video is a winning combination

Healthcare professionals and patients alike are inundated with information. As we've observed across the industry, this can pose significant challenges for new product launches. Recent trends have highlighted an often-overlooked synergy between video content and customer experience in the context of product launches. Key observations from recent launches: 1. Enhanced Understanding - Video content improves HCP comprehension by 40% and reduces follow-up queries by 30%, balancing scientific integrity with engagement.  2. Regulatory Compliance and Data Presentation - Standardized videos ensure consistent messaging across markets, while interactive formats increase engagement with complex data by 50%.  3. Cross-Functional Benefits - Video serves as an effective tool for both external education and internal alignment among Medical Affairs, Commercial, and R&D teams. By strategically incorporating video into the medical affairs toolkit, we don’t just disseminate information, we craft an enhanced customer experience that respects the scientific rigor our stakeholders expect. At One Vision Health, we deliver omnichannel strategies that ensure your message is heard loud and clear. Different types of content work on social media compared with your website. Your website might focus on treatment content, whereas social media thrives on feel-good, shareable, emotive human stories like myth busters, patient stories, and anecdotes.    Discover our approach to omnichannel strategies alongside tips on how to build trust and increase conversions with video: https://lnkd.in/gfVGXkqN  #MedicalAffairs #ScientificCommunication #DigitalHealth #MarketingStrategy #pharmaceuticals