The Catalyst & Co’s Post

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There's a cultural current blowing in the wind and it's ushering in some lessons that businesses can apply to business. History is being made in hip-hop and those of us who are fans have been held captive the last few days. Emotional resonance is working its magic and there are lessons that can be integrated into business practices to recreate similar experiences with your core audience. Here are 3 lessons, I've learned in the recent Drake & Kendrick rap battle that can be applied to business. 😉

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