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TRUE or FALSE: Customer-led growth can be achieved by your customer success team alone. 🚫 We say FALSE, and here’s why: ✅ The value the customer success team creates for the business matters beyond the CS org; in fact it can steer the direction of the business ⚡ ✅ Growth from the customer base demands a cohesive customer-first strategy throughout the entire lifecycle, requiring all teams to play their part 🤝 ✅ Customers determine the value they receive from your product, so to make it work there has to be transparency of goals and metrics on all sides of the table from the start 🔍 In a recent episode of the The Agile Brand™ with Greg Kihlström podcast, Totango + Catalyst Software Senior Vice President of Global Customer Success, Chris Dishman shared his insights on why customer-led growth must be a company-wide strategy in order to succeed. 🚀 Check it out here 🎧 https://lnkd.in/gWVNVP7q #customersuccess #sales #revenuegrowth #CLG #podcast

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Chevaughn Young

Empowering personalized travel content | Marketing Growth @ Wanderly | Foody 🥙

2mo

Great points! 👏 How can teams outside of Customer Success best contribute to a customer-led growth strategy? 🤔💡

Dave J.

CS Heretic. Coach, author, thinker with a passion for customer-led growth in B2B SaaS. On a mission to make every B2B SaaS company truly customer focused.

3mo

Spot on. Watch this space for developments in the #customerledgrowth space!

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