"If you can understand which clients to focus on, I think that creates a better outcome for both." Defining your ICP and having clear segmentation is typically fundamental to a growth strategy. It enables all the client facing teams to work more efficiently because everyone is rallied around your unique offering, the messaging to promote that offering, and ultimately attract those best fit clients. There are no bad leads, just leads that are not matched to the correct firm or advisor. Check out the latest episode of Grow Organically where Todd Cassler and Daniel Gilmartin discuss this and much more in detail. ✔ Apple Podcasts: https://lnkd.in/gWgibjhT ✔ Spotify: https://lnkd.in/gZGyznPZ ✔ Amazon Podcasts: https://lnkd.in/gsXZbJ_X #BuiltInLabs #Catchlight #GrowOrganically #Podcast #OrganicGrowth
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