In a recent consumer report for BDA London, I highlighted SOJO as a key opportunity for brands to engage customers through convenient tailoring and repair services, thereby extending product lifecycles. It's exciting to see a company like Marks and Spencer leveraging collaboration to embrace circular fashion. I’m keen to see how they’ll use this partnership to enhance the quality and relevance of their product offerings. Fashion, as we know, is notorious for inconsistent sizing, so teaming up with a tailoring service is beneficial to both the brand and the consumer—potentially even reducing return rates. Legislation is rapidly evolving, making it crucial for brands to take full responsibility for product lifecycles. In line with the EU Strategy for Sustainable and Circular Textiles, Extended Producer Responsibility (EPR) schemes across EU Member States require textile producers to cover the costs of separate collection, sorting, and recycling. With only 1% of post-consumer textiles currently recycled into new clothing, adopting this circular mindset is a significant step forward. Personally, I’m pleased to see more responsibility being placed on producers. What are your thoughts? #circularfashion #responsibleinnovation
Marks and Spencer's repair service is now live! Today, any person across the UK can book a repair on their M&S clothing, powered by SOJO, and I couldn't be happier. As one of the biggest and most long standing British brands, for them to bring a repair service to all of their customers is such a big step for us at SOJO and for the circular fashion industry as a whole. Every repair matters when it comes to our mission of extending the life of as many clothes as possible - and our tailors couldn't be more ready. Having been doing this for years, it's incredible to see that the repair industry is only growing from strength to strength and that we're still just at the beginning. Here's to this big step on making repair mainstream. Thank you to the M&S team who worked across this - for being the champions behind bringing this service to life and for trusting SOJO to be your repair partner. Let the repairs begin! https://lnkd.in/e7G7ag_U Emily Anders Daniel Himsworth Katharine Beacham Sacha Spinas Roxanne Gates Simran Virk Nicola Foxen and Katie McCoy