Caviar’s Post

What better to learn from than a book that spawned a huge TV franchise, still ongoing today? Here's what authors can learn from The Walking Dead.

Any entrepreneurs, writers, or PR folks who want to gain visibility, recognition, authority and influence for you or your clients by being featured in top-tier media publications? How would it feel to land a pitch in a high-profile media outlet like Insider, National Geographic, Fox Business News, Travel + Leisure, or Mic? (I've been published in all of those.) Just imagine -- 148 million eyeballs on you & your business. If you want to get in major media outlets -- even if you've never pitched before -- I'm hosting a live four-week course where I'll teach you how -- and review your pitch personally. React to this post or DM me for the details! ❤️

The question you should be asking isn't, "What do I want?" or "What are my goals?" but "What would excite me?" ~Tim Ferriss #whatwouldexciteme #passion 𝗧𝗵𝘂𝗺𝗯𝘀 𝘂𝗽 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁! #BusinessGrowth #GloverFranchising

Every franchise has a story – are you doing yours justice? Whether you’re talking to customers, partners, or prospective franchisees, people respond best to a story they can connect with. From blogs, social media, and e-shots, through to recruitment websites, PR, and marketing strategies, every word counts when it comes to creating a compelling narrative which gets results. How you tell your story is the difference between being just another franchise, and one that pops out from the page. One which prospects can’t wait to join! Which is why we are very happy to announce our newest service: Franchise Storytelling! By crafting clear, engaging, and persuasive content, you can benefit from authentic narratives which drive results by showcasing the heart of your brand. https://lnkd.in/gardAWAr

HOW MUCH WORK SHOULD YOU SHOW IN A CLIENT PITCH? When pitching potential clients as a small or midsized agency, it’s all about quality over quantity. Show too much, and you risk overwhelming them. Show too little and you might lose to your competition. You don't want to miss the chance to showcase your expertise. We typically tweak our pitch decks based on the client and how much is at stake... but here’s a formula that usually works: 👉 3 strong, relevant case studies: Highlight impactful work that matches the client’s industry and challenges. 👉 1–2 tailored concepts: Speculative ideas can set you apart by showing how you think specifically for them. 👉 Tell a story: Walk them through your creative process and focus on measurable results. For smaller agencies, every pitch is an opportunity to prove we can deliver the goods. But how do you find the sweet spot? Do you pack your pitch with examples, or keep it focused and concise? How much time do you spend generating creative ideas when the client might ask for something completely different - or worse - try to combine three campaigns into one? What experiences have you had? What have you learned? And, works best for you? -Rick Ricochet Midnight officially launches on January 1st at the stroke of midnight. Please stay tuned. #SmallAgencyLife #AgencyGrowth #SmallBusinessSuccess #BoutiqueAgency #CreativeAgencies #PitchPerfect #AgencyPitching #WinningClients #CreativeStrategy #TeamworkInAction #AgencyCollaboration #CreativeEntrepreneurs #AdvertisingLife #MarketingAgency #AgencyTips

🤔Effective communication: how does it really impact your leadership and business growth? There's an art to it, involving much more than just transmitting information. 📈 It can seem overwhelming, especially if you're stepping into entrepreneurship or leadership for the first time, but you're not in this alone. We're here to guide you. Discover the strategies in this week’s blog ▶️ https://lnkd.in/gD9h9FAS #resnovalaw #ORestateplanningattorney #oregonestateplanningattorney #WAestateplanningattorney #washingtonestateplanningattorney #willsandtrusts #assetprotection #estateplan #kidsprotectionplan #legacybuilding #lifeandlegacyplanning #ORbusinessattorney #oregonbusinessattorney #WAbusinessattorney #washingtonbusinessattorney #intellectualproperty #trademark #copyright #contracts #businessstructure #strategicbusinessplanning #businessstrategy

🤪 THE MEDIA SUITE that our franchisees receive when they onboard is insane! The truth is, it’s worth way more than the franchise fee alone. Our innovative method of supporting our franchisees by supplying ten’s of thousands of pounds worth of content, is paying dividends! We provide everything they could possibly need to market and promote their business. Learn more in this YouTube video. https://lnkd.in/etUUQi4z

Why is Aaron Rudman-Hawkins moving his arms with such vigor you ask? 👐 Well it's another week and another visit to one of our awesome clients! 🙌 No matter how many times I watch this man work, it never fails to impress me! I wasn't sure what this post would be when I started writing but I guess it's now an Aaron appreciation post 😅 But seriously, this man knows his stuff! The first time I watched him pitch, it took him 5 minutes to know more about the business than the potential client did! 🤯 Every time he talks to our clients, his commercial led approach speaks volumes and makes so much sense! 📈 And of course, as Aaron often says Keep It Simple Stupid (KISS), and that's what we do. We only do things that make sense at The Evergreen Agency. 🤔 We don't put the cart before the horse 🐎 We use data to inform our decisions 📊 We take things step by step, making sure the people we work with understand everything along the way (so many don't do this!). That's the Evergreen way 😉 #evergreen #agency #video #commercials #inspire

A pitch deck is more than a summary of your screenplay—it's a vital tool to secure funding and support for your project. It vividly communicates your vision, capturing attention and sparking imagination. A well-designed presentation can be the key to bringing your project to life. Let’s discuss how we can create a pitch deck that truly reflects your vision! https://lnkd.in/gr2amzKF

Thinking about rebranding but unsure where to start? Comment or DM "ME" to schedule a business strategy with our team and receive free personalised support uniquely tailored to your business PLUS get a chance to receive an ACTUAL copy of Katie's new book "Unlock Your Potential as a Children's Activity and Sports Entrepreneur" in the post!