Imagine working in the UK's car seat manufacturing industry, serving the top automotive brands. Then suddenly, the game changes. Major brands start outsourcing production to cheaper locations abroad, and demand for your products plummets. It seems like the end of the road for traditional car seat manufacturers, right? 🔄 Not quite! CSM (anonymised for confidentiality) is not just facing this challenge but reinventing itself through it. They asked a pivotal question: "If our original product is no longer in demand, what else can we create with our existing competencies?" By viewing their situation through a lens of competencies, they discovered entirely new industries where they could apply their capabilities. Transitioning from car seats, they first entered the body piercing jewellery market and later found success in manufacturing wound clamping. 🌟 This isn't just a survival story; it's a tale of two transformative waves driven by a clear understanding of their core competencies and the ability to adapt creatively. 🔗 Dive into the full article here 👉 https://lnkd.in/ent__r5m and see how shifts in perspective lead to this groundbreaking transformation! Xiao Ma | Mohamed Abbas | Helen Breese | Georgi Iliev | Fatima Gillani, PhD | Jay Bal | Connor Morrison | zeng fan | NTU News | Nottingham Business School, Nottingham Trent University #CBIT #BusinessTransformation #Innovation #pivot #venture #Nottingham
Check this out Rasha
If you are interested in learning more about Competence-NPD Fit, check out the following expert blog 👉 https://bit.ly/competence_NPD_Fit_Explained