Center for Communication, Media Innovation, and Social Change’s Post

Broadcasters out there, useful second screen experience to call out from last nights live broadcast of the US VP's candidates debate. CBS News and Stations used QR codes to tackle the supposedly prickly topic of moderator fact checking. The VP's were encouraged to fact check each other to avoid any perceived bias from the moderators, users could scan the QR Code and go straight to a CBS live blog where fact checking was happening in real time. “The goal of the debate is to facilitate a good debate between the candidates, and the moderators will give them the opportunity to fact-check each other in real time" Claudia Milne, senior vice president for standards and practices at CBS News. Great example of using QR codes creatively for live events! Great spot Tim McParland! Source image: https://lnkd.in/dcwin9H8

How can your brand and spokespeople become a part of the national conversation? We call it becoming newsroom-ready, and here’s how we can help; ✅ We work with you to find topics your brand could add value, insights, and analysis on. ✅Get your spokespeople media ready through media training. ✅Monitor key news events coming up, and react to breaking news to respond to requests from broadcasters. News producers rely on responsive and knowledgeable individuals with in-depth industry knowledge to provide commentary on national news stories. How do you know if your brand is newsroom-ready? Get in touch at newsroom@broadcastrevolution.co.uk to discuss a preliminary workshop today. #NewsAgenda #Newsroom #MediaTraining 

As they say never a boring day in the news/media industry Here are the Top Stories over the past week

Here are this week's leading news stories across print, online, TV, and radio outlets. It's been a heavy couple of weeks in the Australian media driven by a mix of both domestic and international issues, so more than ever, it's important to stay informed and engaged with the conversations shaping our society. #mediainsights #mediamonitoring

Here's a brief, workaday article that is useful for our micro-local news coverage area and audience: https://lnkd.in/g2Wwt_m3

This whitepaper article by Peter Field on why TV is at the heart of effectiveness is a must read for anyone working in or using media! #TvAdvertising #mediaplanningagency #advertisingagency #kmmedia https://lnkd.in/eK4qR47a

In a year of the unpredictable, audiences may wonder where to turn for consistent, reliable news. Here are three reasons why local broadcast TV is the most trusted and most valued: https://lnkd.in/eQau2b3h

Authors, want to know what makes a media pitch stand out? After over 20 years in TV production, I've seen it all—both the great and the ones that never get a second glance. In my latest blog, I'm sharing the top 5 media pitch questions I get asked all the time. If you want to get the media's attention, this is for you! 📖 Read it here: https://lnkd.in/ecWzFGtU #MediaPitch #AuthorLife #MediaStrategy #BookMarketing

Royston Martis what is also concerning is the fact that there are individuals who not only circulate this reputationally damaging and divisive narrative, but also choose to defend it. You may have noticed that they include : Retired Senior officers Some are MBE and CBE Male and female Public figures Government figures Represented across communities Within Police Support Groups There are also leaders who do not realise, or seek to ignore this activity despite ithe damaging effects on morale. Even though it continues to undermine their ability to lead and deliver a service to public. Incidents such as this are used as information, and in their entirety to adversely affect, sentiment and belief. They are then reinforced by data selected to support the justification of the broad application of labels, such as anti-semetic, myscognist , and racist, across the service. A “cognitive analysis “reveals,that as our attention is drawn to “the labels “and they impact us, we can be “ distorted and diverted” from a more realistic interpretation of circumstances, where Incident(s) affecting “a part “ or “parts”are logically NOT seen as affecting the “whole” institution. #callitout

Comparative Analysis of Competing Political Narratives on TV Channels: Highlighting Differences and Drawing Inferences https://lnkd.in/dz6uthNG