Center for Communication’s Post

In today's world, social media is highly visible for both employers and employees. Using this to your advantage and showing off your skills and professionalism on your profile can be beneficial for your job search. Start by using these tips as a guideline on where to start.

Be highly visible to Executive Recruiters and other career decision makers by being active on LinkedIn. Focus on the 3 pillars to raise your activity and brand: Share content Create content Comment on content. Don't be passive, have high visibility!

How to post on Linkedin (without losing professional integrity) I ask a Single-Question survey for people who sign up for my newsletter. One of the most surprising findings was this: professionals are afraid to post on LinkedIn because they fear compromising their professional integrity. They worry their companies or colleagues are watching every move. So, they play it safe—they post nothing (40% of users) Or they stick to sharing news articles, cheat sheets, or simply liking and commenting on “happy to announce” job updates. If you want to post on LinkedIn without losing your professional integrity, try this: 1. Share a case: Talk about a challenge you solved or a project you worked on—keep it brief and focused on the outcome. 2. Highlight a milestone: Share a recent achievement or completed project. It’s professional and celebrates progress. Hope that helps. ------------------------------------------- 👉 P.S. If you want to know how I made $450 with ONE LinkedIn post in 24 hours without owning a product or service, check it out here: https://buff.ly/4dOasnU

If you take 15 minutes and scroll through linkedin.com – you might come to the same conclusion that I have come to.   In 2024 the new secret sauce to leadership – do not get offended. Do not react.   If I have a client that wants to judge someone’s frequency of job movement, gaps in their resume, the fact they used Aptos versus Times New Roman as their resume font – so be it. My opinion and that of a candidate is NOT as important as theirs’. Full stop.   You can be as outraged as you want but how arrogant does someone have to be to believe that they get to control how their work experience is interpreted?  We often get blinded by what we want – the job, the promotion – and we often lose sight of the fact that the evaluative criteria of a hiring manager might not correspond with your work history.   Are there success stories where an employer has hired someone who was a job hopper? Absolutely. Are there horror stories. Absolutely. My point is that once you define your optimum candidate profile and process, stick to it – do not apologize for it. And if criticism flows from that decision – those are slings and arrows that come with the territory.   We are spending far too much time validating the feelings and opinions of others – time that could be spent on process improvement and driving better service and overall culture.   There is a downside to social media and internet “reactivism” – we have created an outlet where everyone’s opinion is deemed important. It is not. If someone does not like the meal at your restaurant – and wants to leave a bad review on Reddit – so be it. If you believe in the quality of your food and service and have the full restaurant to prove it, why bother validating them?   If you have a great culture and company – and someone on their way out the door visits Glassdoor.com or Indeed.com and slams you – it should not in any way detract from what you have built. If you want to please everyone sell ice cream. Mediocre people do not like high performers and high performers do not like mediocre people.   We need to develop a thicker skin and a lens that is pointed squarely at the majority and not the loudest person in the room. Just because someone has a microphone, it does not mean they belong in your audience.   brent@lecoursgroup.com

Your LinkedIn profile is more important than you think! Companies and recruiters ask to see your LinkedIn profile as part of their hiring process. that should tell you something, that your LinkedIn page is an extension of your resume. Here's a quick checklist to ensure your profile is optimized: 1. Professional Headshot: Your photo should be clear, high-quality, and professional. 2. Headline: Beyond just your job title—show your value proposition. What do you offer? 3. About Section: Tell your story. Who are you? What do you do? Why do you do it? 4. Experience: Highlight achievements, not just responsibilities. 5. Skills & Endorsements: Focus on key skills that align with your industry and get endorsements for them. Remember, your LinkedIn profile should tell a compelling story. Does yours? If you need help optimizing your LinkedIn for free, join a community of digital marketing professionals at gleeful to get all the support you need. Join the community here: https://lnkd.in/dVgj3q6y

Be cautious while applying for jobs on social media ! According to recent research, over 90% of social media job postings are either fake or simply designed to collect data from job seekers. To avoid falling into these traps, never share your CV with every job posting, don't reveal your current salary, and don't show desperation to join the job or compromise for the position. Only apply for the job if you actually need it, as applying for unnecessary positions could prevent other qualified candidates from getting the job. Remember to keep smiling and have faith in God.

Are you a member with CPA Alberta? You still have a few days to register for this webinar for guidance on how to maximize your social media presence in developing both your professional network and job search efforts. Don't miss out!

Ever wondered if those job applicant numbers on LinkedIn are accurate? 🤔 We put it to the test and discovered a surprising truth! Clicks ≠ Actual Applications! 😱 Learn more such LinkedIn tips and tricks in our ‘Win on LinkedIn’ masterclass: https://lnkd.in/gK69cGrp

How to find jobs on LinkedIn in 2 secs? (not a clickbait) If you're here to look for jobs here and not using Linkalyze (https://lnkd.in/exSqMEdR), then you're seriously wasting your time. All you have to do is:  ↳ Get the extension  ↳ Search for your dream job ↳ Get real-time posts about job openings shared just moments ago! Plus, you can receive daily email notifications about similar job posts at the same time each day. That's it—no more endless scrolling, just instant results!

While social media can give you access to a vast network of potential employers and opportunities, it also comes with its own set of challenges when it comes to privacy and authenticity. Learn how to navigate these pros and cons with our latest insights! #JobSearchTips #SocialMediaProsAndCons #MondoInsights https://lnkd.in/eDY3SPeP