Get a handle on how to engage your used car customers the RIGHT way. Better Car People's CEO Aaron Kleinhandler discusses the change in the Used Car Market and how to work with customers who are more knowledgable than ever.
The used car market has shifted dramatically. Today's buyers are armed with more information than ever before. Carfax reports, online review sites such as Edmunds and CarGurus, and instant price comparisons put the power firmly in their hands. So, how does an educated dealership stand out in this transparent landscape? The answer lies in engagement. Forget the days of relying on information asymmetry to close deals. Instead, focus on building trust and becoming a trusted advisor. Here's why engagement matters: ✔ Cuts through the noise: With a sea of online information, buyers crave a human connection. ✔ Engaging conversations allow you to showcase your expertise and address their specific concerns. ✔ Answers questions before they're asked: Anticipate buyer needs and proactively address them through clear communication. This builds trust and positions you as a reliable source of information. ✔ Uncovers hidden value: Engagement helps you understand a buyer's unique needs and preferences. You can then highlight features and benefits that might be overlooked in a simple online listing. Remember: Transparency is key: Be upfront about a car's condition, history, and any potential issues. Honesty goes a long way in building trust. Be a resource: Offer additional information, answer questions readily, and guide buyers through the buying process. Have a trained team: Utilize your BDC to be the trusted advisor to the customer, giving accurate information and helping them on their sales journey. In a world of informed customers, engagement is your new edge. By prioritizing open communication and building trust, you can turn informed buyers into loyal customers. Ready to start engaging? Better Car People can always help. #automotive #automarketing #customerservice #autotech https://lnkd.in/gQWNuBGj
