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INTERCHARM 2023 - BEAUTY PROJECT N1 IN RUSSIA The 30th International #InterCHARM exhibition for the #perfumery and #cosmetics industry occurred over four vibrant days from October 25th to 28th in #Moscow. It was a pleasure to convene with esteemed industry giants and developing market players representing #manufacturers, #brands, #packaging and #ingredients #suppliers, #beauty businesses, #retailers, and #distributors. It was a remarkable gathering, with 17 countries in attendance, showcasing the most extensive delegations from #Russia, #China, #Turkiye, and #Korea. The diverse participation was segmented as follows: -         38% represented Beauty salons and other beauty services -         18% comprised Retailers, wholesalers, and distributors -         14% were Manufacturers of perfumes and cosmetics -         10% were Private Masters One of the highlights we highly recommend is the #RetailConnect programme. This event significantly enhances the success of appointments and supply negotiations between manufacturers and retailers (chains). It's a valuable asset we encourage our partners and clients to explore. New Way Company is eager to continue our support, facilitating future events and further negotiations, and offering market entry services during the INTERCHARM-Professional exhibition scheduled for April 15th to 17th, 2024. The upcoming #INTERCHARM-Professional is a comprehensive International #exhibition and #forum focusing on professional #cosmetics, #equipment, #nutraceuticals, #technologies, and methods for #holistic #skin, #hair, #nails, and #mental health. Thank you to all who made InterCHARM 2023 an exceptional and enriching experience. We eagerly anticipate further collaborations and advancements within the dynamic cosmetics industry at the next INTERCHARM event. #Russianmarket #marketentry #ME #EAEU #EurasianEconomicUnion #EAC #STR #TRCU #TREAEU #CosmeticsIndustry #certification #productcertification

Long-lasting performance for every journey—see why Philip Burton chooses Yuasa in today's #YourWordsNotOurs. We're proud to be your trusted battery brand! #YourWordsNotOurs #IChooseYuasaBecause #PoweringWhatMatters #GSYuasa #UpgradeToYuasa

One Ad campaign saved the company! Want to know how? As you all know the antiseptic brand called “Dettol”. It was struggling when a new competitor, "Savlon," entered the market, boasting a simple yet powerful idea – while Dettol caused a burning sensation, Savlon did not. With sleek packaging and strong branding, Savlon quickly overshadowed Dettol. Dettol's market share reduced, prompting them to dig into the essence of the Indian mindset. After so many discussions, they devised a strategic campaign. Leveraging the notion implanted by our parents that "the one which gives more pain will give you more relief," Dettol successfully portrayed the idea that antiseptics, like medicine, might cause discomfort but are effective. This campaign, conveyed through posters and advertisements, effectively altered people's perceptions. It made them believe that if a product didn't cause pain, it wasn't working. While other businesses might opt for innovation and product changes in times of decline, Dettol chose to stay true to its product while revolutionizing its communication strategy. #adcampaigns #strategicmarketing #strategiccampaigns #adstrategy #beststategies #brandcampaign

Are you familiar with the tagline 'Jalega, Tabhi Chalega'? It belongs to a renowned brand that holds a special place in people's hearts—Dettol antiseptic. This tagline played a crucial role in reviving the brand when its sales were declining due to stiff competition from Savlon. Savlon was gaining popularity for its superior packaging, appealing color, and lack of irritation after application, despite being a similar antiseptic liquid like Dettol. In response, Dettol devised a clever marketing strategy by capitalizing on ingrained beliefs among Indians, such as the idea that getting hurt during play makes you stronger. They adopted the tagline 'Jalega, Tabhi Chalega' as their shield, emphasizing that only Dettol caused irritation upon application, showcasing it as a sign of its effectiveness. This strategy subtly undermined the credibility of other antiseptics, portraying them as less efficient since they didn't induce the same sensation. Thanks to this strategic move, Dettol successfully positioned itself as a leading brand in the antiseptic and hygiene market. Were you aware of this marketing strategy, and have you ever been influenced by this tagline? #marketingsrategy #marketingminds

Japan Bawa and tushar khurrana founder of perfora oral care brand who came up with the idea of starting up their own startup company from their personal experience of bad Oral health. jatan Bawa and Tushar Khurana, former executives at Vahdam and Cult.fit respectively, recognized a gap in the market. They observed that many brands were neglecting basic consumer needs in favor of flashy sectors and superficial features. Seeing an opportunity to innovate in neglected areas, they founded Perfora to disrupt the traditional FMCG-dominated oral care market in India. Perfora is an innovative oral care brand with products that will make oral care easy, inviting, and enjoyable. They are building a clean, functional, and design-led oral care brand. They currently have an electric toothbrush, probiotic mouthwashes, water flosser, tongue cleaners, and have other kind of toothpaste and teeth whitening products in the pipeline. What makes them unique Perfora aims to bring oral care to the limelight as one of the key components for maintaining good overall health. They work closely with experts to create safe and effective products with better ingredients and technology. #successstory #entrepreneurs #perfora #businessmindsets https://lnkd.in/g4yn57uK

Anyone else use nose strips to get rid of nasties stuck in your pores? My wife Valeriya Netesa insists I use them (despite my pushback), and it ended up paying off when I got asked to pitch for Bioré, a well-known Japanese skincare brand whose parent company made over $10 billion USD last year. I understood (more than others) the problems Bioré solves with their products and crafted a strategy to shout about it. Now, the talented team at Bambu is executing the campaign across various ad platforms. Side note- I honestly thought Bioré was a French brand and had no idea the parent company, Kao Corporation, was a company from Tokyo founded by Mr. Tomiro Nagase 137 years ago in 1887. Tomiro was on a mission to make affordable, high-quality, facial soap - which he called “Kao” – pronounced the same way as the Japanese word for “face”. Random and interesting things you learn when pitching for new business 💡 #Bambu #Biore #Skincare #Advertising #Marketing #NewPartnership #BrandGrowth

$NXGB NxGen Brands, Inc. Acquisition Target Closes Australian Deal, Increases 2024 Revenue Forecast Denver, Colorado--(Newsfile Corp. - December 21, 2023) - NxGen Brands, Inc. (OTC Pink: NXGB) ("NxGen" or the "Company"), (www.nxgenbrands.com) announces that its acquisition target has closed a licensing deal with an Australian nutritional supplements distributor, allowing them to license the products and for the Company to receive significant royalties through 2024 and beyond as the distributor sells to retail throughout the fast growing markets of both Australia and New Zealand. According to IBISWorld™ the Australian nutrition and supplements market has a 2022 value in excess of $1.6bn with an annual growth rate of 2% year on year expected through much of the next decade, outpacing the 1.5% already seen between 2017 and 2022. Moreover, the market size of the Vitamin and Supplement industry in Australia has been growing faster than the overall economy. https://lnkd.in/gQDAa4Pt

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