Chad DeMiguel’s Post

What is a brand? We often hear the word "brand" and think of logos, products, or visual identity. But is that really what makes a brand? A brand is not a logo. A brand is not a product. A brand is not a visual identity. A brand is a reputation. It’s the story people tell about you when you’re not in the room. It's the trust you build, the consistency in what you stand for, and how people feel about your business or service. So, how do you define your brand? Is it based on visuals, or is it something deeper? I’d love to hear your thoughts in the comments. How do you build your brand’s reputation?

Your brand is like a seed A seed is sown in the soil 'n Your brand is sown in a platform(s) A seed takes sometime to sprout 'n Your brand may require sometime to grow A seed needs to roots to grow into a tree 'n Your brand needs roots also (your why, your values, your guidelines, etc) A seed grows to produce leaves 'n Your brand's leaves are what it showcases The leaves produced by the grown seed shows the kind of seed that was sown 'n What your brand showcases is what it is known for Your brand is what you project it to be Your brand is what you say it is Your brand is what you Influence others to believe it is That's your BRAND! (Loving the seed analogy? Check comment for bonus 🎁) PS. What other analogies can you used to describe a brand? PSS. I am the graphic designer you need to showcase your brand as you want it to be seen with great designs. Send me a DM today!

Is your brand starting to feel a bit stale? A brand refresh isn’t just about looking good. Here’s how to do it right: 🛠️ Audit Your Brand: Take a hard look at your current brand. Are your visuals outdated? Is your messaging inconsistent? Pinpoint what’s dragging you down. 🌟 Define Your Core Values: Get clear on what your brand stands for. What do you want your customers to feel when they interact with you? These are the foundations of your brand identity. 🎨 Upgrade Your Visuals: It’s not just about a pretty logo. Update your logo, color palette, and typography to reflect your brand’s evolution. Make it modern, make it memorable. A brand refresh isn’t just cosmetic—it’s strategic. It helps you stay competitive, attract new customers, and reconnect with existing ones. Ready to revitalize your brand for success? What’s the first thing you’d change?

Want a unique brand? 👀 Here are some killer Canva font pairings 👯 that will kick start your brand identity!

In the fast-paced world of business, where first impressions matter, your logo is the ambassador of your brand. It's the visual handshake that introduces your business to the world. From social media profiles to merchandise, each variation ensures your brand shines consistently. Just like how a website must be responsive to different platforms, so should your brand. Your final brand should include a multitude of logos created strategically to live where you need it like at the top of your website, on business cards, as a social media profile picture, etc. This would include a primary and secondary variation as well as smaller icon-like designs more commonly known as brand marks.⁠ We'd love to be a part of your brand story. Click the link in our bio to book a complementary discovery call where we can talk about how we can work together to put your brand's best foot forward 💫

I will not design your brand for you. I will only ever design it with you, live and collaboratively. You will never have to write a brief for me. We will just have a conversation. You will never have to worry that I might not get your vibe, or that I’ll design a brand that doesn’t feel like you, because you will be an active part of every creative decision and we will work through them together. It won’t matter if you don’t know exactly what things you need branding up or what items you need templates for. I can guide you through working that out, and then deliver what you need to deliver your things, in your way, in your brand. And because we create everything live, together, on the spot, you don’t have to wait weeks for delivery because everything gets created that very same day. Designing your brand collaboratively makes it easy. It makes it accessible. It makes it super-efficient. And it is a whole lot of fun. So if you’re feeling some kind of way about your branding and you’d prefer to be buzzing your bulbous parts off about it, let’s talk. I’ve got space to create a handful more juicy, collaborative brands before October gets fully booked. Could one of them be yours?

BUSM 421 Zoom Meeting From this Zoom meeting, I learned a lot of valuable lessons about building a personal brand. One of the main takeaways is that the goal of branding is to earn space in your customer's mind. You want to be able to create a brand that will be memorable to customers. Ally mentioned four aspects of creating a brand: visual, vocal, implied, and behavioral. I learned that the visuals of the brand are the logos, colors, imagery, and graphics. The vocal aspect of a brand is the messaging and verbal communication of the brand. The implied aspect is the personality, community, values, and heritage of the brand. Lastly, the behavioral aspect of a brand is the adaptation and change of the brand. When all four of these aspects are combined, you have the basis for a good personal brand. By going through specific examples, Ally was able to demonstrate what these four aspects look like together.

Does design matter in your brand? (We think it does and here’s why) when it comes to building your brand does design actually matter? It’s a very quick answer from me. Yes! 1. It helps you establish your style 2. People recognise the content 3. Your brand stays top of mind Just a few reasons to have striking and amazing design in your brand. We love to bring people’s brands to life here. This carousel was made by The Social Tiger for the amazing Lori Tsugawa Whaley Love the message in this one! PS:- What do you think of the design here? Let us know your feedback.

This. Right here. It's like the old communications vs. marketing convo. The answer is both. An integrated approach to make people feel something, believe something, fix a pain point for them, make a choice about something. Thx for this @josephrudd

This is 100% accurate. Branding is a way of being. A way you make people feel. As our Co-Founder Herman Moore says, each of us is our own brand. We are our stories, our aesthetic, our personalities. We are the way we make people feel. We love working with businesses to help build their brand or to leverage an existing brand to create content that will engage the people they are targeting. What is your brand? #branding #storytelling #marketing #business