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Question: Do your customers and partners like your business? I mean, do they feel so strongly about your company (and the employees they interact with) that they promote it way beyond a one-and-done review or testimonial? No? I thought so. These unicorns are called brand ambassadors. It's not that commonplace but it can (and should) be part of your sales and marketing strategy. If you want to learn how (meet some cool people and enjoy a lovely dinner), then come to the BNSME dinner on Monday, Feb. 26 from 5-7:30 at the Marriott HARBORCENTER in Buffalo. Register below ⬇ Fellow marketer Joe Ray will teach us how this approach of caring personally and building authentic connections helps you/your company to become known, liked, and trusted among your target audience. Takeaways include:  💡 What differentiates a brand ambassador from an “influencer” 💡 How to develop a brand ambassador strategy 💡 How to identify and cultivate the best brand ambassadors within your business

Here's our latest blog offering advice on how to make the most out of your investment and attendance at trade shows this year. Don't forget, we're here to help too! #exhibitions #tradeshows #networking #communications #PR #marketing #marketingcommunications

More than 60 percent of corporate marketing executives consider events to be the most crucial marketing channel for reaching their growth objectives according to industry studies. Future-focused institutions must think about how to make the audience themselves part of the shareable story, by surprising or inspiring them in unexpected ways, potentially with novel technology or production techniques. It takes strategic planning to root these enhancements in your story so they’re not just spectacle for the sake of spectacle but rather something that drives home the message and highlights the mission. What’s the reward for this type of thoughtful event and experience planning? It’s perpetual content that extends engagement. You and any ambassadors who share on your behalf can easily keep the story going, building the trust that brings in new donors and advances the organization’s cause with those already in the pipeline. From one single event, several dozen additional touchpoints can easily be captured and cast out for engagement for several months. A massive party for the campaign launch, a grand dinner for the incoming president, these events must be treated as opportunities for content collection to be parsed and distributed. Any social media crew running around with their football team knows the power of one image captured at a game, an event, and shared on Facebook can drum up not just multiple thumbs up but also comments and conversations. And even more deeply — pride. It’s in that pride, of course, that we find commitment. It’s in the emotion that action is born. That’s why we are committed to helping you reimagine events, experiences and engagement. We’d love to see your thoughts in the comments below, or reach out to Sarah Winkler, Josh Johns or any of our team. #highered #alumniengagement #casesummit

Come one come all? Or not...Krasne Strategies advises our clients to consider invite-only events... Its like Parisian fashion...less is more! #marketing #communications #eventstrategy #eventplanning #advertising #PR #marcomms #events #promotion #careers #networking #outreach #communitybuilding #communitymanager #development #sales #strategy #policy #publicpolicy https://lnkd.in/ePagDmXP

Are You Hosting Events to Promote Your Products and Services? Finding it difficult to build your audience, increase engagement and create brand ambassadors? ‘EVENT MARKETING: IDEAS AND STRATEGIES’ is your guide to crafting an event promotion and marketing strategy that will help you thrive in the world of event marketing and take your events much further than before! Available on Amazon: https://lnkd.in/dMjiJNHh #eventmarketing #contentmarketing #digitalmarketing #events #marketingstrategies #marketingideas #shareyaarnow

The digital marketing environment is crowded, so how about spending your marketing budget on organizing events? ✨ Our latest blog discovers 10 reasons why you should organize an event to engage, educate, and empower your audience. Organizing events for your customers and potential customers offer a unique set of benefits that go beyond the usual marketing efforts. Events can allow you to for example: 🤝 Foster Stronger Relationships: Events provide a platform for face-to-face interactions, allowing you to better engage with your audience. 📣 Enhance Brand Visibility: Events offer a great platform to establish your company’s expertise and thought leadership in your industry. 📝 Educate Your Audience: Events can help your audience gain a deeper understanding of your products or services. Discover the 10 reasons on our blog and make your next move an event that leaves a lasting impact: https://lnkd.in/ddG5mpUm

🔌 E-mobility marketers: Are you gearing up for a big event - like the ACT Expo next month, perhaps? 🌟I frequently assist my clients in maximizing their event presence. They've invested in having a booth at various auto shows and tech conferences, but simply showing up isn't enough if you're aiming for media attention. Your brand needs to stand out. ☝️Even without a groundbreaking product to unveil, it's possible to make an impact. Here are some questions to guide your team in crafting a unique narrative: 🌀Why are we particularly relevant right now, for this specific moment? 🌀How are we contributing value to our customers, the industry, and the world? 🌀What aspects of our brand are new and noteworthy, beyond product launches? 🌀What aspects of our hero products/services excite customers the most? 🌀What surprising elements about our hero products/services could capture people's attention? 🌟What exciting events are on your radar this year? Maybe I’ll see you there! XXX 👋Hi, I’m Alex! If your e-mobility brand has an upcoming event and you're interested in PR support, feel free to reach out via message or email at alex@brandallycomms.com with "Event PR" in the subject line. #BrandManagement #EVMarketing #Marketing #PR #PublicRelations

Event Marketing is the powerful art of turning memorable moments into meaningful connections. Through captivating experiences and strategic initiatives, it unlocks the potential to create long-lasting impact and foster genuine engagement with your audience. Let your brand shine and leave a lasting impression that resonates far beyond the event itself. Embrace the transformative power of event marketing and build connections that matter.

5 Tips for Marketing Your Next Event

5 Tips for Marketing Your Next Event