Chameleon - Digital for Social Impact’s Post

We recently tweaked a new donor acquisition campaign for a client. Just a simple straight-to-donate funnel. The campaign was acquiring new donors at about $30 per new gift. So we made a few small changes at the front end of the funnel. → we slightly changed the copy of the ads → we tested new pictures and creative We did not: → change the audience/targeting → change the offer → change the donation landing page And the funnel went from acquiring a new donor at $30, to acquiring a new donor at $13. That's lowering the cost of acquisition by nearly 60% simply by changing 1) words 2) pictures Changing words and pictures is free. All it takes is some time, and some curiosity. And most of all, having a posture of listening to what donors are telling us through their actions.

The GiveSmart 2023 Impact Report highlights our customers’ achievements and creativity and offers insight into their success. We also share more about how our team impacts fundraising and goals.    We are always striving to make GiveSmart an easy and engaging way for your supporters to give again and again. Thanks to all who trust GiveSmart to move their missions forward. .  Useful takeaways to extract from the report:   - Get Industry based insights   - See what had the greatest impact in fundraising for GiveSmart Customers to implement in 2024  - Fundraising insights for auctions, peer-to-peer campaigns, recurring giving, and more   provide strategies to make smarter decisions   Use the 2023 Impact Report to evaluate the different fundraising strategies available to you to tap into. What was successful for other customers that you can tap into?   Read the blog here: https://hubs.la/Q02qsVx_0

Friends and colleagues, The Miami-Dade Urban Debate League is preparing to host the annual Summer Debate Institute from July 30-August 1, 2024 at the University of Miami’s School of Communication, and we ask you to consider lending your support. The Summer Debate Institute is perhaps the most important event of the League’s season, as it will prepare our student debaters to become well-versed in the art of policy debate, become acquainted with the topic to be debated throughout the season, and otherwise sharpen their debate skills. For many of our students, this will be the first time that they are exposed to policy debate, making this foundational training truly critical. We cannot, however, do this without your support. Hosting the Summer Debate Institute over three days requires resources, including those needed to provide meals to our students and coaches and to be able to hire skilled instructors to teach our students. This year, we are expecting a significant increase in the amount of participating students due to new schools joining the League circuit. We have set a fundraising goal of $1,000 for this initiative, and all contributions will go towards covering the cost of meals and instructors. As a reminder, MDUDL is the only nonprofit organization offering policy debate to Title I schools in Miami-Dade County; the success of the Summer Debate Institute is vital in our work to continue providing this programming. If you are able to make a donation, please do so via this link: https://lnkd.in/enKRPtYm Any amount helps and makes you a friend of the League!

I love a good impact report. It is also important AND validating to me (as a former customer now employee) to know my investment is paying off. As a customer, am I seeing the results I need from my fundraising platform/donor management system? If you are not a #givesmart customer, take a read and learn more about how we help fundraisers raise more. If you are one of our valued customers, take a read and know you are what helps make this report so impactful 😀

Interested in learning how 360MatchPro by Double the Donation can help you maximize matching gifts? 👀 You’re in luck… Our new demo video just dropped, and we are sending exclusive access to everyone who comments below. 🔥 In our new video, you’ll discover exactly how Double the Donation’s platform is designed to help you: ✅Take a proactive approach to matching ✅Save valuable team time ✅Increasing funding to power your mission It’s no wonder 360MatchPro is the #1 rated matching gift fundraising software. Connect with our team to dive into how matching gift automation can seamlessly fit into your existing tech stack. https://hubs.la/Q02V1QJZ0

Introducing CampaignText.us, a new way to drive action in your personal life. If you’re getting inundated with texts from politicians, it’s because these messages are apparently pretty effective. They’ve got close to 100% open rates and they’re responsible for a ton of small-dollar donations that make up about half of all campaign funds. These things work! And that’s why I created CampaignText.us, so you can send campaign-style messages to your friends and achieve your important social goals this year. Just enter your and your friend’s names, the action you want them to take, when you need it done, and that’s it! AI will generate a text message full of action-driving urgency for you to copy and paste into a message for your friends. Each user’s customized information is compiled into a prompt and send to the GPT api. After a few seconds, the api returns an original, fully-formatted message just for you. Enjoy! Bob

Elevate Your Impact with Glow's Flexible Giving. Transform how you donate with Glow’s innovative flexible giving option. Insights from a study by PayPoint highlight a desire among 64% of donors for the flexibility to tailor their donations to their financial situation. Glow responds to this need by enhancing our platform to support one-time and adjustable contributions, ensuring you can align your giving with your current circumstances. This upgrade is part of our commitment to making philanthropy accessible and impactful, regardless of the economic climate. Danny Vant of PayPoint notes, "In a world where financial situations can vary, the ability to modify donations helps ensure sustained support for those in need.” With Glow, take control of your philanthropy and optimize your impact, making each donation count even more. #GlowGiving #FlexiblePhilanthropy #AdaptableDonations #SupportWithConfidence #DigitalPhilanthropy #ImpactfulGiving https://lnkd.in/eu8Mh94n

Say goodbye to the days of selling candy bars door-to-door! 🍫✨ Discover how Schoolfundr is revolutionizing fundraising in the digital age, transforming clicks into contributions. Learn more about this game-changing shift at the link: https://lnkd.in/gpceb4Dg

➡ As the calendar year came to an end, University of North Carolina School of the Arts (UNCSA) goals were simple: secure as many gifts as possible and surpass the previous year’s numbers. To do this, they used Pledgemine by EverTrue to differentiate this appeal from previous mailings by enhancing visual appeal for a fresh new look—all while maintaining budgetary constraints. The result? Almost twice the number of gifts and more than double the amount of money raised. In addition, the higher gift average was raised by almost 40%. ⭐ Learn more about how they did it: https://lnkd.in/exXKVmXN

🌟 Seamless Subscriptions Made Easy Subscribing to text messages shouldn't require a tech degree. 🥁 ▶️ That's why we've introduced a NEW website subscription method at Rally. Whether you're on desktop or mobile, signing up is a breeze. Just a few clicks, and you're in. It's that SIMPLE! 👏 Check it out: demo.charity #TextMessaging #UserExperience #Innovation