Champify reposted this
Response and connect rates are down. The bar for copywriting and insight to book a meeting is way up. And breaking into accounts even harder. Here's the typical advice I'm hearing from sales leaders (and why it's not enough): Many leaders are harping on their team’s to do “better” prospecting. "Invest your time in the right areas." "Improve your messaging." "Narrow in on your targets." "Deeply understand your prospects’ business." "Be creative to get access to the right people." That's all good advice, but... The problem is – where do you start and how do you change the collective behaviors of a sizable org? The answer is simple: A strong ACCOUNT PLAN. And we're going to teach you how to develop one... On Wednesday, I will host a session with Shea Brucker (VP of Enterprise Sales) at Contentsquare, where he will share everything he’s learned to successfully break into top accounts. He’s been lucky enough to learn from some of the best sales leaders with successful runs at companies like Medallia, Box, Datadog, Anaplan, and Adobe. You're not going to want to miss this! When: July 24 at 12pm ET / 9am PT Register here: https://lnkd.in/e3sd2VTz P.S. Yes, it will be recorded - sign up and we will send the recording :)
Insightful post, Todd Busler! Excited to learn how to connect with 5 industry leaders.
Head of Benelux @Personio | Community Builder @Pavilion | Leading GTM Teams to Profitable, Efficient Growth 📈
2moAnd you can't expect the rep to own a 'Strong Account Plan' all by themselves. This is a RevOps co-responsibility. This is a Companies co-responsibility. This is a Sales Leader's co-responsibility. Definitely advice to learn from those with proven track records to improve on this!