Channable’s Post

The weather is hot and the market for senior marketing roles is hotting up too. We're hiring a Chief Growth Officer (not a Chief Marketing Officer) for a B2C scaleup. What do we expect from a CGO vs a CMO? 4 key differences.... 1. Commerciality. A deep understanding of how different levers can be pulled to drive commercial performance. How does increasing LTV by 20% translate into profitability, runway and allowable CAC? They need to be best friends with the CFO and communicate the commercial strategy clearly to the Board. Be able to clearly demonstrate that if we put X in and we'll get 5X out. 2.Breadth. The CGO role covers much more than a typical CMO. We'd expect them to chase growth wherever it was - salesforce efficiency, customer service execution, conversion, pricing, supply chain optimisation - areas that are well beyond traditional 'marketing'. CGO's share more in common with a General Manager than they do with a traditional CMO. 3. Product experience. Product needs to evolve to drive conversion, to improve LTV, to reach new audiences and to sell in new channels. We expect a CGO to be continually looking at how the holistic product experience can improve, and what adjacent markets or channels we should be going after. We also expect a deep understanding of how product and engineering teams work. 4. Brand. Expectations on brand and creative experience can be lower for a CGO than a CMO. We expect them to understand the strategic importance of brand, how it relates to the P/L (e.g. how does brand awareness correlate to sales?), and be able to identify what good looks like, but we don't expect them to be experts. They need to know when to call in an expert and what expert, but not to be that person. ... now I know that CMOs should have these skills, but the reality is many don't! We're hiring a CGO for a London-based DTC scaleup. We're helping them accelerate their commercial performance, evolve their brand and launch in new verticals. If these four differences resonate then we're keen to have a discreet conversation. #growthmarketing #chiefmarketingofficer #chiefgrowthofficer

Happy 2024! If you were part of a #layoff, were #laidoff last year, and are a #jobseeker #opentowork #openforwork never fear! There are lots of #hotjobs available!! Check out these new #jobpostings with Lori Lustig! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 106 of my clients accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono  

Off to the races in 2024! 🏇 We are busy searching for unicorns 🦄and wanted to share what's on our plate this week: Senior Manager Analytics & Insights (MN based) for retail commerce marketplace tech/professional services client. Associate Director Retail Media (Seattle) display/programmatic experience for retail commerce tech/professional services client. Senior Enterprise Sales (Seattle, NYC, MN, or Chicago) for someone who has sold data/analytics/insights into brands directly. Must understand brand retail marketplace channel. SaaS Sales Director (IC) US (REMOTE) for someone who has sold complex $500-$1M+ average deals. CMS experience is ideal. Wholly owned subsidiary of a leading global organization. Start-up culture within a legacy business. Proven product market fit. SaaS Sales Director (IC) EMEA (REMOTE) for someone who has sold complex $500-$1M+ average deals. CMS experience is ideal. Wholly owned subsidiary of a leading global organization. Start-up culture within a legacy business. Proven product market fit. Product Marketing Manager (REMOTE) for someone who has led Product Marketing for a SaaS company. Great role to own, grow, and build product marketing. Start-up culture within a legacy business. Proven product market fit. VP Sales (NYC preferred, East Coast Based Remote) for leading global AdTech with an incredible product, leadership team, and growth trajectory. Timing is hot for this one given the industry growth in CTV. Account Executive (NYC) for leading global AdTech with an incredible product, leadership team, and growth trajectory. Timing is hot for this one given the industry growth in CTV. VP Strategy & Development (NYC) for leading global AdTech with an incredible product, leadership team, and growth trajectory. Timing is hot for this one given the industry growth in CTV. Feel free to email me your resume or Linkedin profile to be considered. so please respect and trust our process. If you are not aligned with their specific requirements, we will keep you in mind for other things. *If location is provided it cannot be fully remote. #hiring #saashiring #saas #saasSales #salesleader #productmarketingmanager #productmarketing #retailmedia #retailmarketplace #ecommerce #retailbrands #dataanalytics #CMS #techsales #techsalesjobs #techhiring

#hiring VP, Head of Sales - Xumo, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/eQm7aQfV Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households. Job SummaryThe VP, Head of Sales Xumo will drive the growth of Xumo ad revenue through leadership of a dedicated Xumo sales team and close collaboration with partner functions, and secondary sales teams that monetize rapidly growing audiences across Xumo's global entertainment ecosystem. This is a highly entrepreneurial role focused on building a high performing team, and being accountable for delivering sales results, sales strategy execution, and support to direct and secondary/partner sales teams as well as providing market perspective to inform the development of a differentiated Xumo ad offering and value proposition. This role reports directly to the VP, GM of Xumo Advertising Team which is a managed service operated by Comcast Advertising. This role works closely with leaders at the Xumo Joint Venture, and co-owners Comcast and Charter Spectrum Reach. The VP, Head of Sales will help develop and drive a go-to-market focused on growing client, agency and partner relationships and establishing Xumo as a key advertising partner for multiple demand channels and transaction models. This VP, Head of Sales will be an integral part of a dynamic, collaborative, growth-oriented ad monetization effort to develop, evangelize, and bring to market Xumo ad solutions, that combine the best of CTV, a world-class entertainment operating system, and the power of unique, proprietary data assets. The right leader will have a strong bias to action around solving problems and seizing opportunities, prior experience leading and collaborating in high-growth organizations, excellent communication skills, a track record of building winning strategies and delivering results, and the ability to think creatively, expansively, and strategically while maintaining discipline and rigor around the day-to-day activity and planning necessary to deliver revenue goals. Key to success is high accountability is driving performance, engaging, and coaching sellers, and creating collaborative relationships internally and externally. Job Description Key ResponsibilitiesAchieves revenue goals through management of the Xumo sales team and GTM for both direct/managed service

Are you looking to hire Product Marketers? 👀 Jason Goodwin is a Principal Consultant here at 3Search, specializing in the product marketing field. Jason has partnered with high-growth technology and service businesses across North America, recruiting senior Product Marketers from manager up to VP. Read Jason's advice for hiring product marketers and reach out via the link in the comments 👇 #product #marketing #recruitment #hiring

Hi friends! I am #hiring! 👀 Looking for a strong enterprise-experienced #PMM to join our Platform team which looks after a few different buyers as well as end-to-end enterprise needs. If you're a self-starter PMM, love understanding buyers and creating thought-provoking messaging & positioning, and can take complex items and turn them into simple, powerful perspectives - Apply & let's talk 👉 Cynthia Petruzzi is helping manage interest. 🙏

🚀 I am hiring!!! I am thrilled to begin a search for a Demand Generation Manager to join our small but mighty Marketing team! I am looking for a rockstar marketer to work closely with me to drive demand, capture it, turn it into revenue, and repeat. Interested? 📖 Read on... 👀 Why you'd want to work here: - Our values: raise the pace, make it magic, find a way, trust by default - We work hard, really hard. But we also like to have fun, and we laugh a lot. - Series A start-up with loads of opportunity to make your mark. - A product solving a very real pain point for customers: we are the product and team there to support companies when things go wrong. - Our customers love us and are the heartbeat of our org. 📈 What I'm looking for: - Experience creating and executing high impact campaigns - Love for partnering with Sales and generating quality opportunities - Dedication to data and automation for optimal processes and insights If this sounds like you or someone you know, I'd love to connect. Drop me a comment or a DM. Thank you! Link to apply in the comments. ⬇ #hiring #demandgeneration #startup

Shayla has built very successful #b2bmarketing teams from scratch. Here are the 6 things she looks for in marketers when she's hiring: 1. Excellent communication skills 2. Demonstrating their impact on revenues 3. Data-driven decision-making 4. Deep understanding of their buyer's journey and touchpoints 5. Customer-first mindset that's always making it easier to buy 6. Ability to align and partner with internal stakeholders #marketingprofs #b2bmarketing #marketingjobs #hiring

Any mid/senior-level Product Marketers or VP Marketing folks looking for a job? In the past month, I've had several companies reach out for recos on some solid senior-level roles. I'm running out of people to recommend! DM me if you are interested in any of these positions and I'll send you link to rec (not sharing here so this gets more reach): - VP of Marketing for an ecommerce platform - Product marketing at early stage startup. Anti-fraud for ecomm and fintech. Product and founders super interesting. Great for folks who want to build PLG from the ground up and like doing thought leadership for founders. - VP Demand Gen: software for mental health professiohnals. Experience with free trials/PLG and driving enterprise pipeline - VP Product Marketing for ^^ co – with healthcare or adjacent experience I've placed almost all the folks I know, so pls DM me if you're looking! #productmarketing #marketing

#hiring Sr. Director, Digital Solutions Account Lead, Chicago, United States, fulltime #jobs #jobseekers #careers #Chicagojobs #Illinoisjobs #SalesMarketing Apply: https://lnkd.in/gFe3fnbu Why iCrossing For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative. We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people. We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences. About this job We have an exciting opportunity for an experienced leader with a proven track record in leading digital transformation and connecting technology with outcomes. As an established digital leader, you will have the skills to drive digital outcomes across the client business by imparting your digital knowledge and skills in constructive, empowering, and collaborative ways with both internal stakeholder teams and with clients at all levels. You will have a key role with other senior leaders and will be the driving force behind our client's digital initiatives while supporting the agency's growth. Who you are A Visionary entrepreneurial and collaborative leader. Comfortable with change leadership/management. A strategic thinker and a pragmatic implementor. An expert in software engineering. Proficient with oral and written communications that make an impact. Driven to continuously improve. Seeking to build internal relationships to deepen collaboration. A builder of high-performing cross-functional teams from recruiting to coaching. An independent worker who thrives in a fast-paced environment with little direct supervision. Key Responsibilities Develop and maintain a trusted partnership with client stakeholders across regions, business units, and reporting structure to be their confidant, problem solver, and ally. Ensure iCrossing recommendations and outputs are aligned with client business outcomes in all aspects of engagement. Develop healthy pipeline of differentiated client opportunities by working with client teams and alliance partnerships. Enhance existing and early engagement with digital transformation dimensions creating stickiness and increased client value through acceleration and scaling digital experiences. Drive digital innovation and serve as a cross-functional change agent across the covered accounts. Lead development and adoption of digitally centric processes