Unlocking the secrets of success, 'Suits,' 'Bluey,' and 'NCIS' commanded an extensive fanbase, propelling them to unparalleled heights in 2023.
‘Suits,' leveraging a cross-platform strategy with its availability on Netflix and Peacock, dominated the streaming landscape with a staggering 57.7 billion viewing minutes, securing its position as the top-streamed content in the US.
‘Bluey’, doubling its viewing time to an impressive 43.9 billion minutes, surpassed Cocomelon, reigning as the leading kids' program in 2021 and 2022. While 'Cocomelon' still showcases its formidable presence in the transmedia domain.
NCIS, a prime example of a show transcending linear TV, claimed the third spot for the year. With availability on Netflix and Paramount+, NCIS accrued 39.4 billion viewing minutes in 2023, marking a significant 1.3 million-minute increase from the previous year.
On the cinematic front, 'Moana’, maintained its captivating allure, securing the pinnacle in 2023 with a record-breaking 11.6 billion viewing minutes.
Following suit, 'Encanto,' initially released in 2021, sustained its audience appeal into 2023, accumulating just under 10 billion viewing minutes.
💡 These triumphs underscore the enduring influence of these entertainment giants in the ever-evolving landscape of viewer preferences. The fact that they are often overlooked in the licensing realm results in many opportunities being missed, as the focus tends to be on the "shiny" new thing, often a theatrical release.
Here are the top 5 most viewed pieces of content in 2023:
⭐️Series:
- Suits (58 B minutes viewed) - NBCUniversal
- Bluey (44 B) - Ludo Studio
- NCIS (39 B) - Paramount
- Grey’s Anatomy (39 B) - ABC Signature
- Cocomelon (36 B) - Candle Media / Moonbug Entertainment
⭐️Movies
- Moana (12 B) - The Walt Disney Company
- Encanto (10 B) - The Walt Disney Company
- The Super Mario Bros. Movie (9 B) - Illumination
- Elemental (9 B) - Pixar Animation Studios
- Minions: The Rise of Gru - Illumination
#media #streaming #disney #netflix #nbcuniversal #paramount #licensing
Thank you so much for having us! Our learners gained so much from this session that they will be applying to their live client brief, and loads of great advice to take with them into their future careers.