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Marketing to and through the channel plays an extremely important role when targeting SMBs The channel partners can carry your message to tens, maybe hundreds, maybe even thousands of customers. So, with one good message, you can reach many of your target audience. You must help the channel partners tailor this message and position your value proposition to the end customer. Reach out to learn how Channext can help you with that! Listen to the full episode with Maciek Szczesniak: https://lnkd.in/eyRp4x5Z

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