Empowering Beauty & Wellness Brands for Growth | Brand Strategy & Marketing Consultant | Purpose-driven Founder | Board Advisor | Content Creator | Ex-Coty | Ex-Yves Rocher
𝗜𝘀 𝘁𝗵𝗲 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗮𝘁 𝗮 𝗧𝗶𝗽𝗽𝗶𝗻𝗴 𝗣𝗼𝗶𝗻𝘁? With the market poised to grow 6% annually by 2030, driven by the luxury segment, I’m wondering what brands have in store to keep thriving in this dynamically evolving environment. A few days ago in Paris, I treated myself to an olfactory wander, and the contrast between the historical market leaders and new players was quite striking. Traditional fragrance houses long the stalwarts of the perfume industry, however, this narrative is being rigorously challenged as new niche and natural/organic brands begin to make significant inroads. These emerging players are not just filling gaps; they are redrawing the boundaries of what defines luxury. ••••••••••••• I’d love to hear your thoughts on how these new codes of luxury are reshaping the fragrance industry. What changes have you noticed, and how do you think they will impact the future of luxury scents? Please share your insights below!😊👇🏾 #fragrancetrends #fragrancemarket #nichebrands #brandstrategy #beautyindustry
DIRECTRICE DE MARCHES BEAUTE&LINGERIE (OFFRE/ACHATS)/ GENERAL MERCHANDISE MANAGER BEAUTY&LINGERIE chez Printemps
3moHey Chantal ! Je crois bien que tu étais chez moi… Next time, fais moi signe, je ferai le guide avec plaisir :-)