Charity Digital’s Post

Gmail and Yahoo have imparted significant new standards for high-volume email senders. The new standards serve to enhance email, ensuring better practice for all parties involved. 🔗 Read the full article here ⬇️ https://lnkd.in/ejwz2VsK #CharityDigital #Email #NonProfit

It doesn’t matter which cause you support or what information you’re offering readers — If you’re in their inbox multiple times a day, you’re pushing people away and putting your earnings in jeopardy. At C2G Strategies, we tell our clients on Day 1 that if they want to keep donations coming in and keep their unsubscribe rate low, they shouldn’t email their list every day, and DEFINITELY not more than once unless it is genuinely urgent. Your supporters should know your name because they care about what you do, not because you’re cluttering their inbox. #emailmarketing #fundraising #fundraisingsuccess

When was the last time you shot off an email that totally wowed both you and your org with its performance? 💌 We shared this this guide in our weekly email and since its our best (er...worst) kept secret, we wanted to share it with you, too! This email strategy has proven to help nonprofits increase open rates, click rates, volunteers, and donations. It is a staple in EVERY fundraising campaign we lead, and now it can be your's, too! This free guide will give you: ⭐️ The Step-by-Step to use this proven email strategy ⭐️ Real-life examples that worked ⭐️ Subject lines you can use Click here to download today! https://lnkd.in/gNjvwb6V #emailmarketing #email #nonprofitemails #nonprofitleaders #executivedirector #nonprofitorg #nonprofitorganization #fundraising #fundraiser

We asked three fundraisers to raise average gift by 10% Inigo did what we all think of when asked to raise average gift. With much training, he knew ways to convince everyone to give 10% more with some friendly stewardship. Fezzik, with his ability to intimidate, simply convinces a single donor to give a massive gift. That single change lifts the overall average by 10%. Vizzini is cunning. He knows that he can do less work and raise average gift. He "forgets" to ask any donor who gave less than the average last year for another gift, and simply stewarded the ones who gave more. Since those "below-average" donors didn't give again, his average increased. As he would say, "You fell victim to one of the classic blunders! Measuring performance with the wrong metric!" #fundraisingmetrics #averagegift #nonprofitlife

Time is of the essence, and these final days of the year are so important for nonprofits, some projecting 10-20% of annual revenue by December's close. Here are 6 actionable tips to boost your fundraising efforts: ✔️ Test, Test, Test: Ensure seamless donations by testing and fixing any potentially broken donation links in your final appeal emails. ✔️ Giving Page Check: Ensure your donate page is up to date with updated suggested giving amounts and is functional. A user-friendly giving page can make all the difference. ✔️ Creative Subject Lines: Take a close look at your email subject lines—make them compelling and creative. Half the battle is won when your supporters eagerly open your emails. ✔️ Smart Suppression: Optimize outreach by suppressing recent donors, ensuring your appeal reaches those who have not donated in the past few days or weeks. ✔️ Streamlined Acknowledgment: Prepare drafted thank-you letters in advance to streamline the acknowledgment process. ✔️ Personal Touch for Top Donors: For your top donors who haven't contributed yet, send a personalized email or call them. Sometimes, mass email appeals get sorted to "Promotions" folders. With these strategic steps, you're set to make the most of the final days of the year. Let's finish the year strong! Have additional last minute tips? Add them to the comments below! #Majorgifts #NonprofitFundraising  

This week is the #BigGive where donations made to participating charities will be doubled! We have been working with the brilliant chaity PANS PANDAS UK to create a series of films for their campaign. Here is one of the films that we co-created with the families connected to the organisation. Here is what we did: 1. Held an online session with several families talking about the shared message that they wanted to be communicated in the campaign. We explained very clearly how and where the films would be shared, as well as the difference they would make. 2. Taught them the practical skills on how to capture content that would bring this messaging to life in an authentic way. 3. Made it easy to send over their footage, giving feedback where needed. 4. Edited together the films based on the groups messaging. 5. Sent the films for approval from the families. 6. Launched with their support. If you can, please give to PANS PANDAS to help families living with these life-changing conditions. https://bit.ly/3QHMD6Z

Pro tip: Every now and then, add a question or prompt to your emails to encourage replies. This simple tactic can improve your deliverability. ✨ Remember, your email deliverability is like a muscle - it takes time and consistent effort to build its strength. 💪 Learn how to use email marketing for nonprofits to engage more donors and increase donations with Jess Campbell from Out in the Boons! Watch the full episode here: https://lnkd.in/gTD-ARC3 #nonprofits #fundraising #nonprofitleaders #nonprofitorganization #emailmarketing

As nonprofit leaders, we cannot let our personal bias or negative relationship with our inbox keep us from emailing our donors. It is one of the easiest ways to stay in touch. I've seen the email format shared below raise 15K in a single send. Is that typical? Just last week, a client used this template for the first time and immediately saw a $250 gift come through. That's time well spent. The results speak to the profound power of communicating with our donors. I can not think of one sustained relationship in my life where healthy communication was absent. When we stop communicating with people, we grow apart. I can speak as a donor; I want to hear and read excellent communication about the organizations I love. It's actually frustrating when the only communication I get is an invite to the next gala. Shoot me an email, tell me a story, give me a call, cast a vision for my next gift! I give because I want to see the same results/impact in the world as the organizations I choose to invest in. When I give, I can do something with my life that I simply could not do without my nonprofit partners.

Join Carol Wick, Sharity Global President and Founder, in this video where she breaks down the timeline to transform donors into major gift contributors. This vital information can transform your nonprofit's fundraising game! Don't miss out! Watch now and pave the way to major giving success! #MajorGivingStrategies #NonprofitSuccess #SharityGlobalImpact

🤝 Building long-term relationships with your donors is the key to sustained success. As your supporters, they need the right amount of care and consideration to make sure they stay connected to your cause. So what’s the best way to do that? ✅ Keep the comms regular: Stay in touch with updates and newsletters. It doesn’t need to be huge, but it needs to show how your organisation is moving forwards thanks to their support. ✅ Make it personal: Send thank-you notes and recognition that really speaks to what they’ve done for you. ✅ Make sure they’re first on the guest list: This is an easy way to make your supporters feel more valued for their generosity. ✅ Get feedback: Ask for their input. It shows that you really value their opinions. Keep nurturing these kind of relationships and you’ll ensure continued support! #donations #fundraising #yoursupporters