Charlotte Tilbury Beauty’s Post

On July 29th, 2023, we celebrated #nationallipstickday with our client, MAC Cosmetics. This day was a true embodiment of passion, #beauty and #empowerment as we embarked on a radio storm activation. Our role was to ignite awareness and spark meaningful conversations among beauty enthusiasts and lipstick lovers. Through #strategicexecution including #media interviews and presenter mentions, we unfurled a dynamic campaign that spotlighted MAC’s extraordinary products. With a range of shades and finishes, #maccosmetics promoted its range of #lipstick that resonated with the uniqueness of each individual. As we progressed with the activation, we pondered the significance of lipstick beyond its mere cosmetic allure. It’s not just about the outward appearance but also the transformative impact that a swipe of color can have on our #confidence and #selfexpression The right shade can elevate our mood, define our personality, and inspire us to conquer the day with a bold smile. In embracing the power of lipstick, let us be reminded that each of us is a canvas, waiting to paint the world with our authenticity and uniqueness. Just like the perfect lipstick shade enhances our beauty, our authentic selves enrich the world uniquely and meaningfully. So, let’s take a moment to ponder: What does lipstick mean to you? Which shade empowers you to embrace your true self? Share your thoughts, as we inspire each other to paint the world with our unique hues. #publicrelations #pr #pragency #africanelitepr

Facts are often used as insights, and we think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #marketresearch #consumerbehavior

Facts are often used as insights, and I think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #consumerbehavior #marketresearch

We're often in meetings or read documents where insights for a particular consumer, category, brand (you name it) are shared. But what is actually shared is not an insight but a fact. And that distinction is important because what you do with that can dramatically impact your business. Facts are often used as insights, and we think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✅Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence.   Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #marketresearch #consumerbehavior

I am often in meetings or read documents where insights for a particular consumer, category, brand (you name it) are shared. But what is actually shared is not an insight but a fact. And that distinction is important because what you do with that can dramatically impact your business. Facts are often used as insights, and I think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✅Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence.   Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #marketresearch #consumerbehavior

Facts are often used as insights, and I think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #marketresearch #consumerbehavior

Facts are often used as insights, and we think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #consumerbehavior #marketresearch

Let me just share one advantage of having a unique personal style with you. It minimizes the likelihood of impulsive decisions and rash spending, encouraging a strategic and thoughtful approach when shopping. You will avoid investing in items that only look appealing on the hanger but don’t complement your existing style. Curious about developing your personal style? If you’re unsure or need assistance, feel free to say so in the comments below. I’d love to hear from you! 🧡 #SkinFairy #ImageFix #RenewYou #AgelessImageExpert #TheAgingAuthority #SkinConversations #YouthRenewalProcess #SellYourBrandWithTemiAjibewa

I am often in meetings or read documents where insights for a particular consumer, category, brand (you name it) are shared. But what is actually shared is not an insight but a fact. And that distinction is important because what you do with that can dramatically impact your business. Facts are often used as insights, and I think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✅ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence.   Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. What are some other tactics you use to uncover an insight? #consumerinsights #marketresearch #consumerbehavior

Real reviews, re-imagined as a one-of-a-kind campaign for a one-of-a-kind product. Get the story behind our latest work for Philips showing how the #PhilipsOneBlade is helping men shed hair—and grooming traditions. More: https://dept.ly/Philips-LI We saw how customers were showing their love for the Philips OneBlade with over 50,000 (!) reviews ranging from heartwarming to hilarious. By picking a few of our favorites and dramatizing them in a series of videos that felt more like films, we created a reaction that resulted in an increase in sales and a 200% increase in ad recall. #creativecampaign #productrecogntion #digitalmarketing #brandrecognition #digitalagency