Chartboost’s Post

There's no shortage of potential ad quality problems with in-game ads, intentional and unintentional. It's important because ad quality affects the user experience, which has a real impact on player retention. Mobile game publishers can't afford to idly stand by as ad quality issues and click attribution shenanigans muddy their ability to act. That's why trust and transparency is critical for their ad monetization platform. Watch as Chartboost's SVP of sales & revenue joins Zynga's VP of ad monetization and the founder of Playvalve to discuss ad quality challenges in ad monetization with Gamesforum . #admonetization #admediation #adquality #mobilegames #mobilegamepublishing #mobilegamedevelopment #webinar #adtech #mobileadtech #inappadvertising #IAA #ingameadvertising #programmaticadvertising #ABtesting #CTR #playerretention

If you follow us, you know we're always talking about the importance of trust and transparency in mobile game monetization. So what's the big deal? Consumer preferences and behaviors are constantly evolving. New entertainment platforms and non-gaming apps have entered the crowded competition for ad spend. Opaque mediation platforms are leaving money on the table. Now it's more critical than ever to embrace ad mediation that is unbiased and willing to share an unobstructed view of auction results. We explain here: https://buff.ly/3vKPg15 #admediation #admonetization #mobilegames #inappadvertising #IAA #ingameadvertising #adtech #mobileadtech #unifiedauctions #lifetimevalue #LTV #IDFA #ATT #mediationSDK #eCPM #CPM #realtimebidding #RTB

If you aren't tracking the right ad monetization metrics, you might as well be throwing darts blindfolded. So heads-up — with all the money generated by mobile games, publishers need to find the metrics that provide the greatest traction. We've compiled 35 ad metrics successful mobile game developers and publishers keep their eyes on and segmented them into seven categories, from user engagement to ad operations. Which ones are you tracking? https://lnkd.in/gcs2gT7t #admonetization #admediation #admetrics #inappadvertising #IAA #ingameadvertising #programmaticadvertising #mobilegames #mobilegamemonetization #mobilegamerevenue #adtech #mobileadtech #MAU #DAU #ARPDAU #CTR #fillrate #CPM #eCPM #CPC #CPA #ARPU #LTV #CPI

Before heading into the weekend, here’s what’s "Top of Mind" for me this week in industry news:    Read: Content creators like MrBeast are using connected TV to expand their audience and uncover a new monetization channel. While viewership and ad revenue are expected to grow, the true benefit for creators may lie in the exposure of CTV placement. https://lnkd.in/eQSuVYNx   Think: Photo-sharing app Lapse wants users to trade real-time photo editing for living in the moment. Its latest funding proves that delayed gratification and embracing imperfection are resonating, especially among younger consumers. https://lnkd.in/eAujyBXW   Know: AI’s rapid evolution continues with Google’s “Genie,” which is poised to change the gaming industry with its ability to create virtual, ready-to-play worlds. Though it increases accessibility, the technology raises a fair share of skepticism around the future of game marketplaces. https://lnkd.in/e7r3F999

Building Retention Beyond Day 7: Lessons from Tripledot’s Ben Barta If you're in the mobile gaming space, you know the challenge: most advertising platforms optimize for early funnel metrics—Day 1, Day 3, Day 7. But what about the long-term? How do you find users who stick around, engage, and become loyal players? 🎯 Watch Ben Barta, Senior Growth Manager at Tripledot Studios, share some crucial learnings. He highlights the shift towards rewarded advertising, where platforms motivate users for deeper engagement. This shift is bringing new, non-traditional users into the gaming ecosystem, driving mid-to-long-term engagement like never before. 👉 Learn more! Watch this exclusive video from this year’s GamePro and discover how rewarded advertising can help you boost player retention and engagement. #GamePro2024 #UA #MobileGrowth

Ready to unlock the revenue potential of your Gaming App? 🎮💸 . . . Dive into our latest guide on video ads monetization! Discover how video ads can boost your earnings and enhance user engagement on Gaming App. Start Earning Today: www.ergadx.com #VideoAds #GamingApps #Monetization #AppRevenue #VideoMonetization #InGameAdvertising

If you're a mobile game developer, you want to share your creation with the world, but you also probably hope to make a buck or two from the endeavor. Ad monetization isn't just about the pursuit of profit, but also finding a balance to where it doesn't detract from the game experience for your players. To get understand how your ad monetization strategy is working, test it with these 5️⃣ steps. https://lnkd.in/gTFTJedY #admonetization #admediation #inappadvertising #IAA #ingameadvertising #mobilegames #mobilegamemonetization #mobilegamerevenue #adtech #mobileadtech #ARPU #CTR #adfillrate #ABtesting #ABtest #LTV #eCPM #programmaticadvertising

Why are mobile gaming ads remarkably effective with Gens Z & Alpha? 👨👩👧👦 Although the mobile gaming audience is demographically diverse, Gens Z & Alpha are accustomed to seeing ads as a natural part of the gaming experience. 🌴 Why is this the case? 👉 They’ve grown up playing mobile games, and are adept to accessing unlockables through ad viewership as a means of currency (new characters, power-ups, levels, etc.) 👉 They’ve grown up with mobile being their leading channel for product discovery through ads and sponsored content (such as TikTok Shop, Instagram, and of course, gaming) 👉 They’ve grown up with contextual ads, which means many of the ads they view are well-targeted and relevant in addition to being seamless fits within the games they play Older generations have grown up with ads that are: ❌ Non-contextual ❌ Non-native ❌ Mandatory to watch ❌ Often irrelevant ❌ Non-incentivized Great examples are TV commercials and radio, of which the modern versions are back-to-back unskippable YouTube ads and Spotify ads. ⏩ The key differentiator is that mobile gaming ads are designed to add value to the gaming experience, unlike all other ad formats - and Gens Z & Alpha are inherently aware of this. 🎮 —------- Like this content? 👍 Like ♻️ Share 💬 Comment 💡 Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising.

The best way to gain independence from Apple and Google, bypass web store restrictions, avoid transaction fees, and gather valuable player data is to create off-platform interactions. Our latest Product Design Toolkit reveals key strategies for driving off-platform social interactions and boosting player engagement. Here are three key insights for developers: 1. Encourage players to link their social media accounts by offering social benefits, in-game rewards, and account continuity across devices. 2. Incentivize players to share user-generated content (UGC) by running contests and leveraging TikTok's UGC tools. Showcase winning designs on social media or incorporate them into your game to create a sense of community and ownership among players. 3. Boost engagement with livestreams by rewarding players for watching and incorporating interactive stream mechanics. Platforms like Twitch offer features such as drops (distributing in-app rewards based on watch time) and extensions (allowing viewers to influence stream content). For more insights on moving players off-app, creating successful off-platform communities, and encouraging off-app engagement, subscribing members should check out our full report. #mobilegaming #playercommunity #offplatformengagement #gamedev

Don't just take it from us! Hear from Voodoo about the impact of ad quality control on player engagement. With AppHarbr's tech in-play🛠, we're not only boosting ad refresh rates but also skyrocketing ad impressions per session. That's not all—ARPU sees a 5% jump, while ad quality monitoring gets a 50% efficiency boost! 🚀 We're all about respecting the player journey while keeping monetization flowing- Dig Deeper: https://lnkd.in/eCPrMfes #gamedev #mobilegamenews #appdevelopment  #appmonetization