Chartboost’s Post

'5 Different PLG Pricing and Monetization Strategies!' 🤑🚀 This week's monster post is packed with: - 5 different PLG pricing models - Different ways to monetize your product - Considerations for PLG pricing - How to determine which is best for you - And lots of examples! Including shoutouts and references to Elena Verna (reverse trials), Wes Bush (great stories on PLG in the trenches) and Sten Pittet (testing pricing with Tability) 🙌 👀👇 https://lnkd.in/gndeseG2

To be an entrepreneur is to fall in love with the problems to solve rather than the solutions you propose. Evolution is part of the process. During our first year, 70% of our clients ended up contracting our Managed Service. However, many other publishers, due to various restrictions, couldn't try our technology but wanted the support of our specialist group. Initially, our response was NO, and we only offered the service to those implementing X3M. The question we asked ourselves was, why do we do this? Does this decision represent us as a company and the values we want to convey? Clearly, the answers challenged us, and we ultimately decided to open our services to everyone. In conclusion, it doesn't matter if you use X3M, Max, LevelPlay, Admob, or any other technology; now you can delegate the management of your Ad Monetization strategy to us. Do you know what our services are about? Spoiler alert, we are much more than an AdOps team. If you want to know more, send me a DM, and I'll connect you with our Growth Partnership team.

As per IND AS 115, the revenue recognition of Dream11 can be summarised as below: 1. Contest Entry Fees: When users participate in a game, they are required to pay an entry fee. The entry fee is recognized as revenue when the performance obligation is satisfied, i.e., when the contest is complete and prizes are distributed to winners. Until then, these are recognised as deferred revenue i.e., a liability on the balance sheet. 2. Advertising Income: The company also makes money by showing ads on its platform. The revenue from ads is recognised when the performance obligation is satisfied, i.e., the ad is displayed to the user. This revenue is generally recognized over the period, the advertisements are provided. 3. Other ancillary revenues: This can include revenues from premium memberships, subscriptions, sale of virtual goods etc., Revenue from these streams is recognised when the performance obligation is satisfied. For example, in case of memberships/ subscriptions, the revenue is recognised over the period of subscription. Each of these streams is considered separate performance obligations by the company. The transaction price (total amount collected from users) is allocated to each performance obligation based on their standalone selling prices. Note: This is a general interpretation based on public information and basic principles, the actual revenue recognition policy might differ based on various factors and circumstances.

👾 Want to know how to defeat the final boss of user acquisition and expand your game's reach?   🎮 Read the blog to know more: https://lnkd.in/d7AVX9vs

As per IND AS 115, the revenue recognition of Dream11 can be summarised as below: 1. Contest Entry Fees: When users participate in a game, they are required to pay an entry fee. The entry fee is recognized as revenue when the performance obligation is satisfied, i.e., when the contest is complete and prizes are distributed to winners. Until then, these are recognised as deferred revenue i.e., a liability on the balance sheet.   2. Advertising Income: The company also makes money by showing ads on its platform. The revenue from ads is recognised when the performance obligation is satisfied, i.e., the ad is displayed to the user. This revenue is generally recognized over the period, the advertisements are provided.   3. Other ancillary revenues: This can include revenues from premium memberships, subscriptions, sale of virtual goods etc., Revenue from these streams is recognised when the performance obligation is satisfied. For example, in case of memberships/ subscriptions, the revenue is recognised over the period of subscription.   Each of these streams is considered separate performance obligations by the company. The transaction price (total amount collected from users) is allocated to each performance obligation based on their standalone selling prices.   Note: This is a general interpretation based on public information and basic principles, the actual revenue recognition policy might differ based on various factors and circumstances.

Tailoring ad experiences based on user behavior just got easier. With AdMob mediation segmentation, publishers can customize mediation settings like price floors and more when balancing a hybrid monetization strategy. Learn more → https://goo.gle/3VG6MyD  #GoogleForGames

INTRODUCING A NEW OFFERING: Discover the ways you can adopt adaptable, usage-based pricing strategies with Revenera's latest Dynamic Monetization service >>> https://gag.gl/Lmnhe8

Level up your #mobilegame monetization with Xsolla #WebShop! Amplify player purchases with personalized bundles and exclusive deals. Master these #revenue methods: https://xsolla.blog/EBAP

Opinionated - an adjective which dictionaries tend to define in somewhat negative terms: "If you describe someone as opinionated, you mean that they have very strong opinions and refuse to accept that they may be wrong." However, a couple of years ago I started noticing it being used in the ecommerce platform space quite a lot, I recall a LinkedIn post where Kelly Goetsch talked about commercetools saying: "We won't do the implementation for you - but we can come to the table with a fully opinionated tech stack and architecture that can get you close to a "website in a box." I've just watched the relatively new CTO of Shopware Mark Stanley give a really interesting keynote at the Shopware community day and it seemed Mark referred to the Shopware opinionated position at least 6 or 7 times. Why is this important? Well, in a world of more and more configurability, composability, it's important there are best and good practice routes for solving known problems and emergent practice guardrails for the more complex or new problems (Cynefin framework anyone..). Otherwise there are risks simple development becomes overwhelmingly complex. As Mark put it in his keynote "By adopting a more opinionated way of framing the solution space we can offer a more service centric solution to help with our most common collective problems." The Shopware team have always struck me as a well balanced group, who do things in the right way. My forthright opinion! I think Shopware will continue to grow in the middle lane of ecommerce platforms and the future is bright. I was sad not to be at the Community day this year, but the VOD of the keynotes is well worth watching here https://lnkd.in/eJWZtWuq

If your CLV isn't climbing, your platform isn't really driving adoption—it's just playing dress-up. A great DAP doesn't just help you onboard users; it supports you in locking in their loyalty, soaring your CLV and revenue. Dive into our Buyer’s Guide to see how choosing the right platform can transform your CLV from meh to mighty. 👉 chameleon.io/buyers-guide