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We're constantly navigating trends and algorithms to remain relevant. However, amidst this ever-changing landscape, authenticity stands as a timeless cornerstone. In today's content-saturated world, authenticity is your secret weapon. It grabs attention, resonates with audiences, and slices through the noise. Embrace the real, unfiltered side of your brand. Authenticity breeds trust. When you're genuine and transparent, you forge stronger connections with your audience. In an era where trust is paramount, authenticity lays the foundation for lasting loyalty.

Inspired by today's Signal'24 conf. 👉 PROCTOR & GAMBLE PHC.. Highlights👇 The New York Times 📰 > Alex Hardiman (Chief Product Officer ) how games (#Wordle) surprisingly expanded news subscriptions. Rebecca Homkes >4️⃣ questions to drive growth strategy : #1: Are we all on the same page? Any group can spontaneously sing "Happy birthday" (same page). Few can sing Bach. If asked - do you know what we are all trying to achieve will you say 'birthday' or 'Bach'? Dominoes Pizza 🍕 > Kate Trumbull (Chief Brand Officer) > 1️⃣) How to admit you suck in order to become great. 2️⃣) Paving roads (literally) to deliver a better pizza. 3️⃣) Do you like delivery (consumers who optimize time) or pick up (consumers who need control)? #stratgey #innovation

The college athletes who are the most valuable to your brand could be right in front of you. Take the "From Memes to Dreams" collaboration for example. College football player, Dieunerst Collin, initiated a partnership with Popeyes by posting a legendary meme of himself when he was 9 years old, urging his followers to get the brand's attention. A few hours later, Popeyes struck a deal. But what made Dieunerst so valuable to Popeyes? 1. The 19-year-old already had a genuine fondness for their product, bringing insights, credibility, and authenticity to the brand. 2. Dieunerst evoked heartfelt memories among Popeyes' audience. The public responded to the campaign with positive comments like “Y’all did that. I’m having Popeyes for dinner now.” Overall, pay attention to the athletes who already rave about your product, are currently reaching out, or have a unique connection like Dieunerst. Learn more👉 https://lnkd.in/dXqA-adX. #brandpartnership #influencercampaign #marketingstrategy

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

She’s right because these are few of the headings I saw this week about Brands; 1. Hinge is trying to cure Gen-Z loneliness. 2. CMO of “X Brand” shares next year is all about “purpose”. 3. New Ad from Smirnoff is “we do we”, promoting diversity and inclusion. Even if the Ads are effective, brands are really pushing hard on new taglines. The Tags are being used as “social-proof”. That works well, but the best option is still to use the organic social proof from customers, that’s more trustable than plain statements. What do you think? P.S. Credits to Elle Cordova for her excellent video. #marketinginsights #brandmarketing #marketingmemes #brandstrategy

"How do you like them...donuts?" ☕🎬 🍩✨   Curious about the strategy that powered #client Dunkin's Super Bowl commercial success? Jill Nelson, CMO of Dunkin', “spills the beans” on collaborating with MSL and Ben Affleck’s agency Artists Equity, navigating the Gen Z landscape and the brand’s shift towards seizing bigger cultural moments.   Read the full Ad Age article below.   #influenceimpact #PRAgency #DunKings #Dunkin

Who else thinks that Ryan Reynolds is a marketing genius? Not only does Ryan Reynolds deliver authenticity, innovative brand partnerships, viral marketing strategies, social media prowess, and entrepreneurial drive. He also employs a rapid advertising technique known as "fast-vertising" swiftly developing and sharing content in response to current events and trending topics. This approach has proven to be effective, leading to substantial growth in revenue for his businesses. For example, in 2019, when the infamous Peloton ad missed its mark, Ryan Reynolds capitalised on the opportunity. Within 48 hours, he had hired the same actress that appeared in the Peloton ad and created a 'spin-off' commercial for his company Aviation American Gin. Reynolds released the ad by sharing it with his 16M followers, and the ad went viral. Whether he's promoting a film, a brand, or even himself, Reynolds' marketing acumen has consistently delivered impressive results. His ability to entertain and engage audiences while effectively marketing products and projects is a testament to his genius in the marketing realm. It feels right to leave you with the man himself, and even though it's only Monday, in my book, there is never a wrong time for Ryan to teach us how to make the perfect autumnal Negroni…enjoy! #fastvertising #aviationgin #marketing #ryanreynolds https://lnkd.in/esuqW4eB

Ohhhhhh, so you think you're as smart as a hamburger? How recognizable is your brand? How much time do you spend optimizing and customizing your product, instead of standardizing it and marketing it to the audiences with all the loyalty and all the numbers - the mainstream. How strong is the bond of trust between your brand and your audience? How impervious are you to cost-cutting competitors? Hmmmm, turns out that hamburger is smarter than most of us. I build brands investors love (and yes, I worked on McDonald's brand for 4 years - not to mention Budweiser, Mr. Clean, Saab, Lancome and a host of other global powerhouses). My passion is helping entrepreneurs cross the chasm from early adopters (who love products) to the mainstream (who love brands). Want to know more. Drop me a line. We'll go for a Big Mac and chat. #brandstrategy #brandbuilding #brandsinvestorslove #businessstrategy

Nothing beat face-to-face conservation and engagement. You gather useful insights, you endear stakeholders to yourself. #brandmanagement #marketingcommunications #projectmanagement

According to System1, this year's #superbowlads were the worst ever, provocative, averaging 2.7 stars, down from 2023's 2.9 star average (but above the 2.3 star average for all US ads). You probably want to do better when dropping $7MM for 30 seconds. Even though the big game just happened, we know it is never soon to start planning, so we have a special offer for all Super Bowl advertisers and their agencies - we are looking at you Apartments.com / Homes.com and RPA, #bassproshop, BetMGM and Highdive, BMW of North America, LLC and Goodby Silverstein & Partners, Booking.com and Zulu Alpha Kilo Inc., Anomaly, FCB New York, CeraVe, Ogilvy, Molson Coors Beverage Company and Droga5, CrowdStrike, DoorDash and Wieden + Kennedy, Öpınıonated, Dunkin' and Artists Equity,E*TRADE from Morgan Stanley and 72andSunny, E.L.F. BEAUTY, SHADOW, Etsy and Orchard, FanDuel, Google, #hellmannsmayo / VML, Kawasaki Motors Corp., U.S.A., #kia, David&Goliath, Lindt & Sprüngli, Grey, @m&m's, BBDO New York, #michelob_ultra, Microsoft and PANAY FILMS, INC., #mtndew, #nerds and Digitas North America, National Football League (NFL) (and are just getting started, see the comments) - if you use MilkOS for your next Super Bowl spot and do not beat your score for this year and beat the average for all advertisers we will charge you nothing for 2 years! What was your favorite #superbowlads and why?