Che Brown’s Post

From Gymnastics to Growth: How Athleta’s Strategy Can Boost Your Sales Success. In April of 2021, Simone Biles made a bold move, ending her partnership with Nike just before the Olympics. Why did she leave such a colossal brand at such a crucial time? The answer lies in her desire to stand for something bigger than just a name. Biles sought a partnership that aligned with her values, one that would empower women like herself. While Nike reigns supreme in the sports world, Biles found something special in Athleta, a brand under the Gap umbrella. Athleta isn't just about selling clothes; it's about empowering women of all shapes and sizes. This unique mission sets Athleta apart from its competitors and resonates deeply with its customers. Athleta's success story holds valuable lessons for sales strategies. Just like Athleta, companies need a clear mission and purpose to stand out in today's competitive market. By aligning your sales approach with values that resonate with your target audience, you can create a meaningful connection that drives loyalty and sales. My Big Takeaway: The importance of having a strong sales system or strategy cannot be overstated. Just as Athleta's commitment to inclusivity and empowerment has fueled its growth, your sales approach should prioritize building authentic relationships with your customers. By understanding their needs and values, you can position your brand as a trusted ally, driving revenue and making a positive impact. Join the www.CEOSalesHuddle.com for sales growth and business strategies. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle.com Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork

The time is right.

This is great insight on brand alignment of positioning and core values. A lot of takeaways here that can be applied to other industries and influencer strategy.

Notice anything unusual in this photograph? Look at it carefully🔍 In the track and field world where most athletes wear branded kits which are often very colourful, here's a Bandit-sponsored athlete wearing a fully-black kit! This is a photograph from the US Olympic trials where a very young running brand, Bandit stands out from the other hotshots, the likes of Nike, NB & Adidas by sponsoring athletes who eventually wear Bandit's unbranded kit on the track. This is a part of Bandit's unsponsored project where they support young athletes and athletes who do not have a major sponsorship deal with any big conventional brands. 🏃 Not very sure about what the contract and sponsorship deal look like for the athletes, but this is definitely a fresh take from a young brand trying to get the maximum number of eyeballs! 👁️ Edit - Found a video where Bandit's Head of Experiences, Tim Rossi talk about the project in detail - https://lnkd.in/g-hrGi3R #running #sponsorships #sportsmarketing #olympics

Carlos Alcaraz is unmarketable. Yes, he’s an unbelievable tennis player, but he will never drive significant product sales or brand awareness for Nike to justify how much they pay him. However, that's not the primary reason he's a Nike athlete. Brands invest in athletes for various reasons. Nike's strategy has always been to sign the best athletes in every sport. When the best athletes wear Nike products, consumers perceive those products as the best. This is why you often see “Made to the exact specifications of championship athletes” on all their products…or at least you used to… 😉 But the most valuable athletes to a brand are those who are not only great at their sport but also align with the brand’s core values and possess the charisma to authentically communicate those values to the world. I’d rather have an athlete who isn’t the best in the world but is charismatic, charming, and aligns with my brand's core values over the world’s best athlete who lacks those qualities any day. Nike consumers don’t care if Carlos is the best tennis player; they would care if they saw similarities with their own lived experiences. Unfortunately, no one has been able to bring that out in him yet. Advantage Sports Marketing Group #MarketingStrategy #BrandBuilding #SportsMarketing #AthleteEndorsement #Nike #CarlosAlcaraz #BrandValues #ConsumerEngagement #MarketingInsights #Tennis #BrandStrategy #CharismaInMarketing #AthleteMarketing

Racing x Fashion 🤯 yes we did that with Foot Locker before it was the thing 👀 I have always been a forward thinker knowing football fashion, culture, athletes etc. was going to be a thing before it was. Even the driving world back in 2019, breaking down the person behind the wheel of the track and the person behind the wheel in the streets. you mix in some conversation and BOOM 💥 you find the expression through everything they do. Let’s run it back, but bigger & better. So many stories and so many creative ways to tell them 📖 Not just an interviewer, I AM CREATIVE 🗣️ #sportsmarketing #marketing #athletemanagement #sports #motorsport #football #basketball

Nike has released controversial USA track and field kit for the Paris Olympics 2024. Continuing a debate that has been going on for as long as we can remember 🤷🏽♂️ Current and former athletes aren’t holding back their comments on this kit release. Claiming that the women’s design is: - Unnecessarily revealing. - Offering sexist undertones. - Not practical to a woman’s performance. This has been an ongoing conversation for years. With many debates and rage over the revealing outfits for female Olympians. Especially in the volleyball and gymnastics categories. So, while we see steps in the right direction… Such as New Zealand's ruling to allow women to wear shorts or leggings over their leotards. Many feel like Nike has taken two steps back. But Nike is letting all athletes know: The women’s teams will have multiple uniform options available. In fact, the track and field kits for men and women include nearly 50 apparel pieces. As well as 12 competition styles for specific events. This released kit is just one of the many options. It is important that athletes have a choice when it comes to attire. They need to feel: - Pride. - Confidence. - Comfortable. To perform their best. Hopefully, all athletes choose the kit attire that will suit their unique needs for the Olympics. P.S. What are your takes on this kit release? Huge mistake or is better to offer athletes a variety of options?

𝗚𝗹𝗼𝗯𝗮𝗹 𝐊𝐢𝐜𝐤𝐛𝐨𝐱𝐢𝐧𝐠 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global kickboxing equipment market size reached US$ 350.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 737.1 Million by 2032, exhibiting a growth rate (CAGR) of 8.36% during 2024-2032. The rising participation in recreational activities, numerous initiatives undertaken by governing agencies, and the easy availability through online stores represent some of the key factors driving the market. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/dTNviX5x 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠: Growing consumer awareness of environmental impact and ethical production drives demand for sustainable and ethically produced sports equipment. ● 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The focus on personalized experiences and unique product offerings drives innovation in materials, design, and functionality. ● 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬: The increasing emphasis on health and fitness fuels demand for sports equipment that supports active lifestyles and performance enhancement. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐊𝐢𝐜𝐤𝐛𝐨𝐱𝐢𝐧𝐠 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas Budoland Sportartikel Vertriebs GmbH Century Kickboxing Everlast Worldwide. (Frasers Group plc) Hayabusa Fightwear, Inc. Last Round Equipment Revgear Sports Ringside Talent SMAI TITLE Boxing Club WESING SPORTS 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/d4C_S78B #kickboxingequipmentmarket #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #imarcgroup #businessgrowth #investmentopportunity #industryanalysis

Amer Sports’ shares rose as much as 3.5% on Monday as Wall Street analysts initiated coverage with largely bullish ratings and highlighted strong demand for the Wilson tennis racket maker's premium outdoor and sportswear products in China. For Reuters #China #Sports #Nike #Adidas #Outdoor #AmerSports

👟💪 Looking to enhance your athletic performance? It all starts from the ground up - with the right pair of sneakers! 👟💪 Investing in high-quality sneakers specifically designed for your sport can make a world of difference in your performance. From providing optimal support and cushioning to improving stability and traction, the right pair of kicks can help you reach your full potential on the field, court, or track. Whether you're a runner, basketball player, or cross-training enthusiast, choosing the right sneakers tailored to your needs is key to unlocking peak performance. So lace up, step up your game, and let your sneakers take you to new heights! 🚀💥 #AthleticPerformance #SneakerGameStrong #PeakPerformance #SportsPerformance #TrainHard #PlayHard #SneakerHead