Our Swedish competitor Middagsfrid will be withdrawing from the mealkit business by the end of September. 👋 As part of their exit, we have signed an agreement with Middagsfrid, offering their customers to continue enjoying weekly meal kits, but from Linas Matkasse, our Swedish brand. ✍️ Linas delivered its first mealkits in 2008, pioneering the mealkit industry. 📦Around the same time, Middagsfrid was launched. The mealkit industry has since then seen increased focus on profitability and personalized customer-unique products and we are proud to continue our profitable journey and delight even more customers in our markets. This collaboration is a great opportunity to put our service in front of people with experience in using a mealkit, and we are confident that it will strengthen our position in the Swedish market. 💪 Now we are really excited to start offering our delicious, personalized mealkits to a new group of customers in Sweden and welcoming them to Linas! 💞 😋 #mealkits #ecommerce #foodtech
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