Another great TVC shoot with great clients and (mostly) great weather. The crew from CYLNDR Cheil wore lots of different hats that day to pull it off. Stay tuned for the finished product!
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The feeling of being on set for 16+ hours to film a 30s TVC is unforgettable.
Everytime we finish a scene, we would stick a piece of red tape on top, until there’s no scene left which usually happens after midnight 👀*hooray*
This was me supervising our new product’s TVC production, along with the agency & production house. Can you guess which product?
✨Final result: https://lnkd.in/gvQdhRyF#marketing#fmcg
Marine Content Expert - Visual Storytelling is my Superpower | Founder of Rising Tide Film | Host of The Rising Tidecast Podcast | Open to Brand Partnerships in US and AUS | Also Known As Speilberg
I’ve had work featured in a few places before, but never here.
Our TVC for the Sydney International Boat Show went live last week. Seeing our work on TV was an exciting first!
The best part for me was an email from Kara Roberts who spearheaded the project for Mulpha Events.
Kara said “This was the most efficient TVC I've ever worked on.”
And because this was the first TVC we've ever worked on, that feedback is a huge win. 🏆
The focus we put on small details made a big difference and the whole experience went smooth like butter.
Looking back, these two things stand out most to me.
Marine Industry Understanding
- Our sole focus is creating content for the marine industry, so we get it.
- We know what looks right, what the vendors care about, what the clients want to see and what resonates with the intended audience.
Live Presentation + Edit
- The extra effort in pre-production details and our industry understanding meant that when we presented the polished round-one edit via Zoom, we anticipated the 3 exact requests to compare alternate scenes, which were on standby for an easy swap.
- Feedback time went from 1 week to 1 click, saving time and giving shared ownership of the final edit.
This wouldn't have been possible without an all-star crew. 🌟
We’re stoked to shoot SIBS this year and can’t wait to work with the best in the business again. 🚤
Ty Bowmaker#SIBS#SydneyBoatShow#TVC#VideoProduction#MarineIndustry#BoatShow#TeamWork#Storytelling#Marketing
Today's perfectly scripted Ad continues the theme from yesterday in highlighting how boring car ads have become and comes from Julia Dallimore 📸.
For most of us in Adland Tony Kaye is still one of the greatest commercial directors to have worked in the industry, and the below commercial for Volvo Cars demonstrates why Hollywood soon started offering him projects.
The below ad received a lot of love, winning a Yellow Pencil at the 1996 D&AD Awards in the Cinema Commercials category.
And it's the perfect demonstration of how having top drawer talent bring your script to life can work wonders. The editing and visuals in this Ad and the way it is put together is just genius.
#advertising#marketing#tvad#tvadvert
📣 I help change-makers write attention-worthy stories and match with THE most relevant media to get featured in the media in their words but at the speed of AI | CEO & Founder @Newsary | Co-Founder @The Club
Want to know how to make a bloody genius ad that people will watch AND reshare?
It's Friday. You're over your week already. So here's a quick must-watch to enable you to close your laptop, satisfied you've achieved enough this week and deserve your weekend.
There are 3 tips in this one post - look at you overachiever.
1. Watch this ad spot. It's bloody genius.
2. Now look at this ad. No. Really look into it.
See how Bodyform took a problem experienced by their audience (people who bleed) and went for it?
They didn't stop at the common cliches or easy solutions.
- people who bleed need protection so they can hide that they bleed
- people who bleed need protection so they can act as if they weren't bleeding
- period can be beautiful too... But only if we use a blue laundry liquid instead of menstruation blood.
Nah. They dissected periods.
From the fear of the first period to the first time you try to put on a tampon (seriously why is this so difficult?! And let's not even mention the cup), to period pain (which, by the way, IS NOT NORMAL), the anxiety that comes with a missed period, and what women have to put themselves through to avoid their period.
At no point did they shy away from the "negative". They didn't paint the blood blue. They didn't hide the tampon.
They embraced periods. Period.
From the decor, the light, the girls and women featured, the eye-rolls, the cultural references, the jokes, the music... everything is on the theme.
The theme? Their audience: people with periods.
Will this offend a few squeamish people who get squirmish at the thought of menstruation Yes.
Does it matter? No. Because they do not matter to Bodyform or their audience.
Actually the more squirmish and vocal the opposition might get, the better, because it will give Bodyform's audience a greater occasion to rally behind the brand.
So does the ad work?
How many times have you seen it on your feed today?
I've counted at least 10 media coverages since the ad was released, and that's just the articles about the ad itself.
It won't be long before their campaign opens a bigger (and much needed) conversation on:
- Why are periods still so taboo?
- Why are girls still scared when they get their first period?
- How can parents or schools make period the norm (because it is!)
And so on.
So, on top of learning about period, we can also learn a thing or two about standing up for your audience as a brand.
Because a period care campaign launching an ad isn't newsworthy. But this ad...
This ad makes the news.
📣
#ad#brandstrategy#itsalwaysaboutyouraudience#neverjustaperiod
Oh and the third tip?
Subscribe to Death to shit ads by Jess Wheeler because it's a great weekly read on what makes ads great and what makes other ads so painful to suffer through.
And less shit ads would be good for everyone.
Not long after writing that article about the importance of the 'scale' of impression we leave on people, I watched the new Bodyform spot.
I wish it was the other way round, or it'd be in there too. Incredible work, AMV BBDO.
Brand and marketing consultant. 17 years of experience in building brand solutions that work for Samsung, Marico, Dabur, Mars, Bata, Veeba, Bluestone, Snapdeal, Naukri, Jeevansthi, VIVO, Allianz, Aviva.
I can’t help but draw a parallel between the change in structure of advertising agencies industry and the film industry.
- Both were doing mass communication and fell apart due to media becoming more personal and clients/consumer wanting more personal conversations/problem solving.
- No block-busters anymore, small movies, more frequency.
- The big banners are now big producers, the big ideas come from young artists.
- The actors who knew more than their craft are moving to live shows like concerts, theater, OTT shows. In advertising people who didn’t fit in one box have started their own.
- Multiplex adding revenue through food services, agencies trying to bundle more services ATL+ Digital.
#advertising#films
Brand talks people listen❌
Brand does people talk✅
▶️"Brand talks, people listen" signifies a traditional marketing approach where brands dictate messages to consumers.
In contrast, "Brand does, people talk" emphasizes authentic engagement, encouraging brands to act in ways that motivate conversations among consumers.
This shift reflects a modern brand marketing mantra that prioritizes genuine actions over mere words.
▶️I learned this insightful concept in today's session with Anand Narasimha and it resonated strongly with me, especially while scrolling LinkedIn, when this advertisement of Sony Pictures Entertainment caught my attention. Sony Pictures Entertainment had done a really good job to promote Venom: The last dance here. Their campaign effectively captures this approach.
Big Thank you to 10Xer Club and Harinder Singh Pelia for this incredible session with Anand Narasimha this weekend. The clear, jargon-free insights provided a refreshing perspective on modern brand marketing.
#brandmarketing#10Xer
Sony Pictures Entertainment pulled off some crazy marketing moves to promote the latest launch, Venom: The Last Dance.
From celeb collabs, to CGI, to OOH and even a “moon-collab”, the campaign had a bit of everything!
Here’s a look.
#Collab#Venom#MovieMarketing
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