Braid, the fintech startup, raised $10m from big VCs like Accel.
4 years later, Braid shut down in 2023. Why?
Here's what happened 👇🏻
Braid was a consumer payments startup founded in 2019 to provide a money pool (a multi-user financial account) to help users simplify the process of pooling, managing and spending money collectively.
It was a brilliant idea back then because multi-user financial accounts from banks - simply sucked.
Guess what? Consumers loved what Braid was building!
Braid’s payment volume grew ~5% a week and they went from processing less than $10K a day to having multiple $100K+ days, in the span of around five months.
Braid was on track to pass $10 million in monthly volume by Q4 2022.
Well, in July 2022, everything changed.
Suddenly, Braid's sponsor bank stopped replying to emails and ignored Braid. It was an existential crisis to Braid because no payments could be processed without a sponsor bank (welcome to fintech 😂).
The result? Braid was in a coma until January 2023.
Luckily, Braid found a new sponsor bank, but they still struggled. The tech migration and integration were a pain in the arse.
The biggest blow to Braid was when a critical third-party software informed them that they’d changed their mind on a key technical decision.
It’s like you migrated your software to a new ecosystem, but all the pieces were falling apart, and this is what happened to Braid.
Finally, in April 2023, Peyton decided to shut it down, and Braid was gone.
From a successful fintech startup to the collapse of Braid,
there are many mistakes made,
there are also many lessons learned for founders.
Which lessons did we miss?
🤝🏻
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This Saturday, we'll break down 2 costly mistakes made by the founder (Peyton) and lessons learned for founders in our newsletter, join us here if you want to learn more: https://lnkd.in/gN4ySaEf
Fintech | Lending | Payments | Alliances
3moKeep soaring CheQ