Chethan Shenoy’s Post

For me the brand Tata meant only Ratan Tata. When the Tata Indica eventually failed, I as a consumer just forgave the brand. Tata Safari was my dream car during my early 20's. From Namak ho Tata ka, Tata Namak. To the Tata group buying out the JLR group. From introducing me to Mozart through the Titan commercial. To Jago re. The fact that Tata Harrier is built by a women-only factory in Pune. His presence at the Taj, post the 26/11 attack and his givings to the families affected. And, so on. He was and will be. The Anmol Ratan of our nation. Om Shanthi, Shri Ratan Tata. 🙏

I own a TCL television. A couple of minutes back while I switched it on, I saw Levi’s logo on the homepage on top left quarter of the screen where we have sliders of various content. Before I could realise, the next slide came up. I scrolled to my left and pressed the play button, was surprised to see the latest Levi’s film! Was wondering if this is happening across all android TVs? #curious

Do you remember an ad that moved you to tears? Now, do you remember an ad where you laughed your heart off? To evoke laughter is the first benefit that you can identify with Meme Marketing. Meme Marketing alone does not have a market share. Yet, it certainly can be a part of your content marketing strategy. Your existing followers on Social Media who are fine tuned with your messaging and voice over months and years can really foresee what's the next. To keep them interested, engaged, and invested; to surprise them- you bring in wit, humour and quirk to laugh it off together. What I also feel and have often seen is that memes instil a global-national awareness that could have been missed, or overlooked. Here, a marketer's common sense and sensitive treatment of a subject plays a major role. To include a word of caution, every brand should not run behind including memes in their content strategy. Where brands like Zomato and Swiggy tap heavily into the potential of meme marketing, a B2B SaaS brand pulling it off may not always land well, and you cannot laugh right by putting others down. #Marketing #Branding #Advertising #MemeMarketing

Moment Marketing is the wobbly wagon to jump on. It is likely to dilute your brand messaging. If you envision building a purpose-led brand, you should not be afraid of being repetitive in your communication. Consistent messaging across mediums and channels is the key to build trust, brand recall, and brand loyalty. A hard way to do the same is to incorporate the associated values in your decisions, operations, and culture. Organisations, ideally with single brand positioning, work tirelessly for years and decades to get known for one single idea and associated values that leads to build trust and credibility. Coke has always been associated with happiness, irrespective of someone buying it to go with whatever moods & feelings. Tata Harriers are assembled by an all-women crew, and they are known for values like inclusivity, empowerment. So, brands should not come under pressure or FOMO and push communication towards a particular topical event/ momentary incidents. If it fits in naturally, they should go ahead or it needs to have a flexible personality like Zomato. #Marketing #Branding #Advertising #BrandCommunication

I will provide my ad agency services and consulting services. And then ask for payment. That too to my company’s current account! So please flag off this fake account on Insta and block it. Thank you LinkedIn folks. 😊🙏🏾

Blinkit onboarding Amul this Janmashtami is the sure evidence that they have cracked the distribution. Earlier, you were left puzzled on who would be needing an i-phone, mokobara cabin luggage, PS5, and cosco balls in 10 minutes. But, Blinkit is making a habit of hitting the ball out of the park. You cannot help standing clapping with a good jaw-drop. See, Amul was never a competition to the local state funded and managed dairy players like, Nandini in Karnataka and Milma in Kerala, but now due to its availability and competitive positioning it may find a way to newer hearts, who knows. Forget chocolate and ice-cream, you cannot blink away from ordering daily dosage of milk, curd, and butter bricks for your monthly grocery. So, it seems like a natural marriage of the legendary FMCG brand and the quick commerce, only the customers had to wait longer for the parents' consent. #Marketing #Branding #Advertising #Blinkit #Amul

I did not have fear and anxiety around Marketing and Branding entering the industry. What I had was - a child like curiosity. That is what kept me going on. And, it is still keeping me on my toes for almost two decades now. I was curious how a brain or a creative person thinks to help build a brand. And, I am still curious. So, my one and only advice to you, the students in Marketing and Advertising is - keep learning, ya? Keep observing. In today's world of digital innovations where everybody is walking around with earbuds and airpods on, no one actually listens. I suggest you go to retail shops, buy things offline, reduce your screen time to actually listen to the world and its people for whom you will be writing for and marketing to. I am not suggesting you to go stalk, you can't and you should not stalk. Observe and listen to people genuinely. Keep your ears open, keep your eyes open, keep your nose open. Keep sensing, observing, listening, because observation is one of the best tools that a marketer, advertiser can have at their disposal. And advertising is all about insights on how to sell your product and helping sell your product. So, stay curious. #branding #marketing #advertising #curiosity

My first call on Topmate was booked by a team of 2 on July 31, a nice end to a month, you can say. The team had a fascinating product and they wanted my expert or experienced opinion on their overall business idea. -they had few kinds of customers in mind. -they had few categories of business to start with. They wanted to check with me the possibilities and probabilities of the existing one fitting well with their product/service or if there are other categories of business they are not aware of or missing out. It was a fulfilling session for me because I got to exercise and execute my brain & its problems-solving aptitude. On Topmate, I have enlisted three offers- 1. A 15-minutes video nominally priced at 99 ₹. (My principle is nothing in life is free) It is for students who are willing to get into advertising and make it into a career. It can also benefit fence-sitters who are confused, hesitant, and not sure if advertising is a right career for them. 2. A 30-minutes consultation call proper for Business Marketing and Brand Consultation. Here I draw from my 2-decades of rich experience working from both, agency and client side at the creative and strategy front. 3. The third and last offer I have is 1:1 consultation where we go to specifics and in detail of the specific problem. It is my favourite offer for it allows me to execute a tailored solution to troubleshoot the Brand's problem then and there. #Marketing #Branding #Topmate #Consultation

The wife received "Shagun ka Lifafa", and as someone who is always keen, analytically curious on marketing, branding, advertising; I requested to pass the lifafa over after she lets the feeling of being valued, appreciated, remembered, sink in. Zepto, as a around 3 years old brand, have been called out & being under fire for not doing so profitably well, but again at the same time also throwing puzzles out for being consistently well-funded. Coming to Shagun ka Lifafa, the cover has a cheeky “spin the wheel” game that teasingly plays on the nostalgic moments between brothers & sisters. This is one such relation where you have got your advocate and opponent in the same person. Your brother/ sister may save you from parental wrath or can also be the cause for you to brave parental wrath. Inside the lifafa, on a single fold, you get two scratch coupons. We got some % off on Dabur Vatika Hair Oil & Some ₹ off on EaseMyTrip. It was a nice surprise or gift that I am still not sure when we are going to redeem. Yet, what stays with me as a customer delight is that Zepto surpassed Zomato, Swiggy, Big basket et al, by playing bold, interesting, and being different. It has claimed a part of customers' hearts for emotional relatability. Well done, Zepto. #marketing #branding #advertising #zepto

If advertising is your call, these 5 industry insights will be of help. 1. Like every other profession, advertising has its tough ways to do business. The earlier advertising where brand communication was a one way communication, through print, radio, tv, hoardings; it has evolved into an engagement with the customers. It has incorporated dialogue and feedback in its cycle. Today, a customer can reach out to you and register their dislike and hurt. So, it is tough in this sense to keep your customers happy and on your good side. 2. Ads that you see are the products. They involve research work, competition research, consumer insights, tracking consumer behaviour, keeping yourself abreast with changing and advanced technology- to name a few, and all of these require hard work. So, technically and functionally, it keeps you on your toes. 3. A marketing agency works with brands- no brainer there. A marketing agency converts the demands, desires, goals of the clients into advertisements. More often than not, hardcore fundamental advertising principles take a backseat and what the client says, has to be the communication. As a founder, marketer, or ad-man, you have to navigate these possible conflicts to ensure that the brand communication brings out the solution in a possible beautiful manner. 4. You will have to fight heads on with commodification in the industry. With a lot of options available in terms of marketing agency, it is unfortunate but true in most of the cases that price makes or breaks the deal. 5. AI, the white elephant in the room. Your clients will have different opinions about it, you may have different fears about it, but so far when AI is integrated with human compassion and empathy, it has worked wonders, it has made the task easier. Keeping a blind eye to its contribution will not help you stand out. Use it to streamline your workflow, tap into possibilities. The one completely replacing the other is yet distant. #advertising #marketing #branding #communication