Chilli Partners’ Post

NRL clubs lean into all the commercial keywords such as Sale, Ticket, Prize & Gift more than their AFL peers with the exception of one…..”Vote”. While it’s pretty much a dead-heat when it comes to usage of Voucher & Giveaway. Does this suggest that NRL clubs are more commercially oriented? Do they place a greater emphasis on using social media for commercial activations? Is something else going on? PS. Analysis is for posts published last year, if you’d like to know more about how the stats stack-up for 2024 then get in touch.

NRL clubs lean into all the commercial keywords such as Sale, Ticket, Prize & Gift more than their AFL peers with the exception of one…..”Vote”. While it’s pretty much a dead-heat when it comes to usage of Voucher & Giveaway. Does this suggest that NRL clubs are more commercially oriented? Do they place a greater emphasis on using social media for commercial activations? Is something else going on? PS. Analysis is for posts published last year, if you’d like to know more about how the stats stack-up for 2024 then get in touch.

In the pricing community, dynamic pricing is often believed to the ultimate goal of pricing for profit and max sales volume. I completely disagree for the simple reason that is alienates customers, make the buying process much cumbersome and longer. Yesterday I used the example of how Oasis managed to screw their fan with the help of monopolists Ticketmaster. Here is more on the same story. Is this the future we want for grocery shopping? https://lnkd.in/gjbCs8fb

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Last week, NIVA - National Independent Venue Association sent a letter to Yelp’s CEO exposing deceptive and fake ticket sales across their platform. Their partner, TicketNetwork, was selling “tickets” on Yelp that do not actually exist, "tickets" to shows that have never existed, or real tickets marked up two to fifteen times the price of face value tickets that are often still available from the venue. TWO HOURS after the letter went public, Yelp ended these practices and removed ticket sales from predatory resellers off of their platform. This is a victory for consumers that face deceptive resale practices across the internet everyday. It is also a win for the small businesses and nonprofits that make up the independent live ecosystem. Once Congress passes the Fans First Act, these tactics will be illegal and fans can have more trust in the ticket buying experience. Read our letter and release: https://lnkd.in/e-Nnrwq9 Read the end result: https://lnkd.in/eC95Jt8r

OfferTonic Partners & Volume Providers, this one is for you! Proud to present the: OfferTonic June Giveaway 🎁 We would not be in a position of a key player in UK iGaming if it weren't for our outstanding partnerships over the years, soooo right before the summer, we're hosting our first ever giveaway, focused on all dedicated Account Managers. We really upped the stakes in terms of rewards that can be won such as an iPhone 15 Pro Max, Nintendo Switch Neon and many more. 👀 What's the catch? You just have to continue doing what you do best, and deliver us more of your quality leads for the month of June. The more leads you deliver, the better the chances of snatching up some of those awards. A live draw will be hosted on July 8th to present the winners 🏆 Check out the details at: https://lnkd.in/dQseyMBB May the force of the luckiest lead be with you ✨ #OfferTonicJuneGiveaway #AffiliateMarketing #LeadGeneration

🚨 Yesterday, Washington D.C. Attorney General Brian Schwab filed suit against online ticket reseller StubHub for alleged deceptive pricing practices. By including ‘Fulfillment and Service’ fees at the last stage of checkout, the complaint alleges that StubHub is using ‘dark patterns’ in their pricing. Davis+Gilbert Advertising + Marketing partners Louis DiLorenzo and Paavana Kumar explore the details of the complaint and how this case fits into the larger trend of online merchants being challenged for their use of drip pricing. Learn more about the case and the broader implications for online retailers in our latest alert. https://lnkd.in/ebbpCidA #JunkFees #DarkPatterns #AdvertisingLaw

🎮 Our Affiliate Team Lead, Kristián Fáber, recently had an in-depth discussion with GBC about our streamer collaborations, including striking challenges and advantages of these cooperations. 💡 During the interview, Kristián disclosed the success and significance of our Streamer Weekends with Endorphina, sharing the factors we consider when selecting streamers for collaboration. 🚀 Check out the full interview to learn more about our future plans regarding streamer collaborations - https://lnkd.in/dQ3brHBK https://lnkd.in/e_RGNCDG. #igaming #affiliatemarketing