Chinedum Emeana MNIPR’s Post

An interesting debate came up during a recent Public Relations class I facilitated. The question: Why do most renowned brands (local & global) invest in advertising when they already have a strong foothold in the market. Why not simply concentrate on producing their goods or delivering their services to their existing customer base? It's surprising to consider that if they were to halt their advertising efforts, their customer base could dwindle. Essentially, their advertisements may not solely target their existing customer base but rather potential customers who have heard about their brand or product but haven't patronized. What this implies is that brands need consistent advertisement to sell beyond their customer base. I drop by a pastry shop on Osborne every other day to buy croissants. They didn’t pay me to advertise them, so I won’t mention their name 🤣 . Their snacks are super great, and I tell my friends and colleagues about them. But what about people who haven't heard about the restaurant yet? That's where advertising comes in. Even though the restaurant already has loyal customers like me, they need to keep telling others about their delicious offerings through advertisement. Consistent advertising will help the restaurant reach new customers who might not know about it yet, helping the business grow beyond just its regulars.   Here are some reasons why brands (big or small) should create a budget for advertising no matter how little: 1.       It will help you stay relevant 2.       It creates brand awareness 3.       You will reach new customers To stay relevant, let advertising be a part of what you do as a brand but off course to compliment your public relations efforts 😆 . #Advertising #Publicrelations

Hiring the right PR agency for a craft distillery? Here's a few tips on how to find the right partner to boost awareness. 👇 I’m curious to hear from those agency side as to what they wished more clients knew before seeking help too - let me know if you have any thoughts on that! I’ve seen the power of good PR. Hiring the right agency can be the trigger for brand acceleration and increased awareness. It can be the difference between being hot on everyone’s lips or just part of the pack. But I’ve also seen that it can be a huge waste of time and a cost drain if you don't get it right... Hope this helps the brands out there looking!

Let's settle this once and for all: PR and Marketing are NOT the same! 🚫 Yes, they may share some similarities, but their roles are distinct and vital in different ways. PR (Public Relations) focuses on shaping your brand image, managing your reputation, and nurturing those crucial media relationships. On the other hand, Marketing is all about driving customer interest, guiding them through the sales funnel, and making those conversions happen. You wouldn't expect a Mexican restaurant to serve you pasta, right? Similarly, PR and Marketing are like different cuisines - they have some common ingredients, but they excel in their own specialties. So, whether you're looking to build a strong brand image with PR or convert potential customers with Marketing, understanding their unique roles is essential for business success. The magic happens when both disciplines are closely integrated and maintain close communication. 👩💼📊 #PRStrategies #ContentMarketing #BusinessGrowth

If you work in the hospitality industry you will likely have your marketing activity down to a fine art. But have you considered how PR also has the power to support your growth and visibility? A highlight of how PR could support your business... 💎 Build and protect a genuine brand reputation 📰 Improve those media relations and increase press coverage 🚨 Positively manage any of those unfortunate crisis comms 🧨 Implement PR campaigns that make people talk about you If you want to know more, check out my latest Conteur blog about PR and hospitality

Can someone help me improve my pitch? I saw this restaurant group post on indeed for a Social Media Manager and Public Relations Assistant. Hello Chef __ and team! My name is Eidref Laxa and I wanted to introduce myself as someone who can help your team succeed in Marketing and Public Relations. I saw your job on Indeed and I would love to help you all expand your reach and connect with your loyal fans! As someone who has been creating pizza content for many years, I understand the landscape of short-form videos and long-form videos. I will use my skills to help you tell stories that captivate an audience. I also regularly deal with public relations agencies when doing brand partnerships and collaborations, which will be useful in amplifying your brand's voice. Here's how I think I can help ____: 1. Attention- The world of short-form video is here to stay. Together, we will create an experience for the end users to want to engage with your restaurant. 2. Consistency- I will maintain a consistent content production schedule to help your restaurant group stay on the mind. 3. Growth- With time, there is no doubt that your social following will grow, leading to more repeat customers for your restaurants. Please allow me the honor to meet with your team to discuss an implementation plan and a partnership. Thank you for your consideration!

یه مقاله خیلی خوب بخونیم... How to Increase Brand Recognition with PR As a marketer, you’re constantly amplifying, optimizing, and finding new channels to get more eyes on your brand. Ultimately, it is all about building brand recognition in order to stand out from your competitors in a crowded market. In addition to traditional marketing channels, public relations is a crucial part of building strong brand recognition. However, most marketers have only minimal knowledge when it comes to the nuances, initiatives, and strategies that PR professionals can use to achieve this goal. The following guide explains exactly what brand recognition is, why it’s important, and how you can leverage PR to get your brand where you want it to be. https://lnkd.in/g8g69Aig

Public relations should be the priority of your brand awareness strategy. Learn more about PR and why it's so important to your brand: https://lnkd.in/geCiAt7S | relevance.com

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal. These goals are creating brand awareness, building a positive reputation, and ultimately increasing sales. https://ow.ly/9PHE50QwnU9 #legalmarketing #lawfirmmarketing #toronto

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal. These goals are creating brand awareness, building a positive reputation, and ultimately increasing sales. https://ow.ly/xIna50QwnU8 #legalmarketing #lawfirmmarketing #toronto

As the leader of my firm’s Professional Services Practice Group, I understand and value the power of a strong industry trade placement. Trade publications give clients an opportunity to reach target-rich readers who can move the needle and drive business development. There’s room for detailed discussion that allows clients to “geek out” in the weeds in a sophisticated way. There are content opportunities that no longer exist as much in mainstream competitors. And while trade publications may not reach millions, they do reach a small, yet mighty audience that’s right in the strike zone for my clients.   Years ago, a wise manager helped me uncover and appreciate trade publications. In his signature, witty manner, he used to reference Pizza Today, a leading publication for pizzeria owners, as an example of how smaller industry outlets mattered for countless industries. You just had to identify the right ones. Now I uncover and work with the right ones for my professional services clients daily. It’s meaningful coverage that’s a win for clients. #communications #PR #publicrelations #comms