CHIA-EN CHOU’s Post

Marry your niche, vary your format Once you've chosen a niche, you should continue testing different formats to enrich the content as much as possible. For example, James Corden's late-night talk show is known for its extensive testing. Besides the most popular "Car Pool Kareoke", he also tried: "Crosswalk Musical" (performing a 60-second musical during green light)  "Face Your Mother" (asking the audience questions, but their moms are on Zoom behind them)  "Spill Your Guts or Fill Your Guts" (Truth or Dare, eat weird food if you don't answer) After a lot of testing, once he finds what works, he doubles down, making James Corden's show unique. Creators can take a cue from this, asking themselves: "What would my show look like?" and then start testing extensively.

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