Chord’s Post

Ready to make 2025 your best year in digital marketing? Start by focusing on first-party data, diving into AI, perfecting your omnichannel approach, and harnessing the power of video! 📈💡 What’s your top resolution for digital marketing success this year? Share your thoughts below! 👇 https://hubs.la/Q030fnb20

🚀 Calling all retail marketers! 🛍️ Have you checked out our latest blog article on the value of data-driven marketing strategies in the retail industry? Learn how to optimize your campaigns and drive sales with actionable insights. #RetailMarketing #DataDriven #DigitalStrategy 💡 Check it out now: https://hubs.li/Q02LQpV-0 📈 Let's level up your retail game together! #MarketingTips #RetailSuccess #mrsummit

How Results-Oriented Marketing Drives Success in Retail https://bit.ly/3YFQGG1 #RetailSuccess #MarketingStrategies #CustomerExperience #ROI #DataDriven #RetailGrowth #MarketingInnovation

A few months ago, we recommended that an e-commerce brand increase its video budget by 30%. Result? A 25% revenue growth in just nine months, driven by: → Increased traffic and → Stronger brand awareness That's why it is no surpise that 74% of marketers plan to increase their online video budgets in 2024 (Statista). But with this growth comes a big challenge: Measuring the halo effect of video campaigns. Most of the value video creates, i.e.: → Brand awareness → Organic traffic → Long-term loyalty They can’t be tracked with simple last-click metrics. That’s where UNIFIED MEASUREMENT comes in. ---------------------------------- Here’s how we solve this at Lifesight: → MMM (Marketing Mix Modeling) We pinpoint how video drives sales across all channels, even those not directly linked to the campaign. → Geo-Experimentation We measure lift from video campaigns and validate the incremental growth they deliver. → AI Forecasting We predict future performance to optimize every dollar of your video spend. ---------------------------------- How are you measuring your video ROI? Let’s chat in the comments.

In the digital age, direct-to-consumer (D2C) brands have thrived by cutting out the middleman and reaching customers directly through e-commerce platforms. However, many of these brands are now facing a new challenge: the over-reliance on performance marketing. This strategy, which emphasizes paid advertising tactics such as sponsoring banners and bidding on keywords to appear at the top of search engine results, has become a double-edged sword. While it can drive short-term sales, it often leads to long-term pitfalls that can undermine a brand’s sustainability and customer loyalty. #rightbrainconsulting #brandbuilding #digitalmarketing #marketingideas #socialbranding Pls read Harvard Biz Review's interesting article on the above. Link below: https://lnkd.in/gMMGeKvs together#:~:text=Brand%2Dbuilding%20activities%20are%20typically,sales%2C%20leads%2C%20and%20clicks.

I like 🍕, do you? But what does pizza have to do with digital marketing? Top pizza brands like Pizza Hut Domino's and Papa Johns all try to personalize the experience for you, but all they are using is past purchase data, time and data of when you ordered or even location data. Does that really paint the full picture of you as a customer? My taste change from month to month and whats important for me on which brand I order from based on who I am ordering for (ie. myself, family, co-workers, kids sports team). 40% of consumers are willing to share data like interests and preferences in exchange for personalization based on those interests and preferences. But why don't these brands do this? In our most recent blog, we talk about the Future of Personalization and the importance of using customer preference data to fuel any marketing campaigns. The best way to paint a picture of your customer is to ask them! It's time to change the way personalization is done! #personalization #customerdata One Creation Corporation

Working on the Weekend! I just got a gig from one of my old clients to create a detailed marketing plan for an eCommerce brand with over 14,000 products! The goal? To boost their sales. Now, instead of taking a break today, I'm deep into market research. I’ve never worked with an eCommerce brand this big before, especially one with so many products. This is going to be a new experience for me, and I’ll definitely share my findings when I’m done. Not only to showcase my expertise, but to also inspire other marketers and maybe get some constructive feedback from my peers to help optimize my strategy. #workingonweekend #ecommerce #marketresearch

The data is saying it is time to rethink those #marketing strategies.... Tight marketing budgets 💸 are hindering CMOs, with justification and limitations impacting #digital customer experience. Don't let marketing fall behind! 💪Optimize your budget and deliver an amazing #customer journey.

The stats show that customers are far more likely to spend with retailers that offer them a personalized customer experience. The challenge for these brands is that there are now so many channels to hit, meaning they need to personalize huge volumes of content without compromising speed or quality. As I talk about in the article below, Wickes have nailed this strategy, combining data and technology to automate personalization at scale, which is driving a significant uplift in revenue and sales. Proud that Inspired Thinking Group (ITG) are working alongside them to bring this to life 🚀

🚀 How a Great Marketing Strategy Transforms Your eCommerce Performance 🚀 In the world of eCommerce, your marketing strategy can make or break your success. It's not just about creating flashy ads or running promotions—it’s about crafting a comprehensive approach that resonates with your audience and drives sustainable growth. Here’s how a solid strategy can make a difference: 1️⃣ Targeted Traffic: A data-driven marketing plan focuses on attracting the right audience—those more likely to engage and convert. 2️⃣ Customer Retention: A smart strategy doesn't just focus on acquisition. It includes nurturing existing customers through personalized campaigns, loyalty programs, and meaningful engagement. 3️⃣ Higher Conversion Rates: Optimizing the entire customer journey—ads, landing pages, checkout experience—ensures smoother paths to purchase and higher conversions. 4️⃣ Brand Awareness & Trust: Consistent, value-driven messaging across all touchpoints builds trust and strengthens your brand, leading to long-term loyalty. 5️⃣ Measurable Growth: With analytics in place, a well-structured strategy allows for continuous improvement, helping you refine your campaigns based on real-time performance data. A great marketing strategy is not a "set it and forget it" approach—it evolves with your business and market trends, ensuring long-lasting success. Ready to elevate your eCommerce game? It all starts with the right marketing plan. 📈💡 #eCommerce #MarketingStrategy #DigitalMarketing #CustomerExperience #GrowthHacking #BrandBuilding #Marketing