Chris Danton’s Post

Do you know what makes Mercedes one of the most successful and respected car brands in the world? It’s their unique selling proposition (USP), which is the main benefit or value that they offer to their customers, and how they differ from their competitors. Mercedes’ USP is that they are a luxury, reliable, and innovative car brand that offers superior engineering, performance, and safety. They appeal to customers who value quality, comfort, prestige, and excellence, and who are willing to pay a premium price for these features. They also differentiate themselves from other car brands by highlighting their craftsmanship, elegance, and reputation. Having a strong USP helps Mercedes to develop their brand identity and image, which reflects their history, heritage, and achievements. It also helps them to build trust, loyalty, and reputation among their customers, who become advocates and ambassadors for their brand. And it helps them to create a competitive advantage and a market position that is hard to imitate or surpass. What's your favourite brand and what do you think is it's USP, do tell!

Do you agree? Share your thoughts. Consumer perceptions of #Chinese car brands vary significantly from brand to brand, influenced by factors such as brand reputation, quality, and market positioning. Established brands like #Geely and #BYD, which have invested heavily in technology and design, tend to be viewed more favorably, particularly in markets where they have made strategic acquisitions or partnerships, such as #Volvo and #Daimler. These brands are often associated with innovation, especially in the electric vehicle segment. On the other hand, lesser-known or newer entrants may struggle with perceptions related to quality and reliability, often seen as budget alternatives to established global brands. The diversity in consumer perception is further influenced by the brands' marketing strategies, after-sales service, and overall customer experience, making it clear that not all Chinese car brands are viewed equally by consumers. #Geely, #Chery, #Changan, #Haval, #Chery, #Jetour #GAC #Lynk&Co

I always enjoy immersing myself in retail shopping environments in foreign countries. Whether ancient cobblestone street markets in Acre, Jerusalem, Cartagena, or Panama City, the beach in Costa Rica, or fancy new areas in Paris, Herzliya, or LEED-certified malls like this one in the Dominican Republic. But my question today is this. Does anybody else find it interesting that this Hyundai Kona is being marketed in Santo Domingo, with the words "Win yourself this Jeep-e-ton?" I mean, I like Jeeps (in truth, Dodges moreso), reggaeton (heck yes, I mean, San Antonio's Latino Hits, anyone?), and marketing (it has been a big part of my career, despite roles that include sales being my absolute favorites). But I wonder about the use of a compound word that includes someone's brand mark being used to market a seemingly competitive product. Is this acceptable? If so, to what degree? Seems like the winner here is Hyundai and whoever receives the vehicle. Certainly not Stellantis. Happy Thanksgiving, everyone. Back tomorrow. #jeep #hyundai #suv #cuv #marketing #promotion #dominicanrepublic #santodomingo #agora #everyonewins #ip #trademarks #brands #stellantis

“Find a job you love, and you will never have to work a day in your life.”   With most of us spending on average one third of our lives at work and smart phones in our pockets while trying to achieve a work/life balance, perhaps it's time for you to consider – ‘do I love my job?’ But what is love, when it comes to a job? Perhaps, these days it should be a vibe. So, let’s coin the phrase “find a job you vibe, and you’ll never have to work a day in your life.” Are you ready throw all your preconceived perceptions out the window and find a new vibe? From the moment you walk in the door at Dubbo City Toyota, there’s a feeling. It’s in the air, an unidentifiable energy but one that makes you feel good. The most elusive factor is that it has a different meaning for every single one of our team – it’s their vibe.   🏊♀️ It’s Dylan being able to take his son to his weekly swimming lesson on a Friday morning. 🥇 It’s Vicki making Toyota Australia’s National Skills Regional Final and being recognised as a top achiever. 🕺 It’s Will enjoying “the most lit night of the year” at our annual mid-year staff celebration.   Does this feel like your vibe? If the answer is yes, it’s time to check out the current jobs available to you at Dubbo City Toyota. You might be surprised with what the Automotive Industry can offer you. It’s not all about selling and servicing cars.   Find your Work-Life Balance – we might work hard but family is genuinely important to us. Achieve your career goals – take advantage of professional learning opportunities. Enjoy our epic mid-year staff celebrations, family-friendly end-of-year party and everything in between!   And this vibe isn’t short lived. We live up to and deliver on the hype. Just ask Mark, our Gilgandra Branch Manager, who has been working with us for more than 28 years!   There’s never been a better time to find your vibe and join the Automotive Industry! Check out the opportunities 👇 #people #culture #community #life #family

Global Premium Brands Feeling the Heat in China 🌏🔥 It's intriguing to see how major premium car brands like BMW, Audi, Porsche, Mercedes-Benz, and Jaguar Land Rover are starting to feel the pinch in China. Typically, these brands have enjoyed a cushy ride thanks to their strong brand power, setting them apart from volume players. But the tides are changing! 🚗 Sales have begun to decline significantly this year, raising eyebrows in boardrooms. Executives are tasked with discerning whether this is a temporary hiccup or a more concerning trend driven by evolving consumer confidence. It's a reminder that even the most established brands aren't immune to market dynamics and competitive pressures. How do you think these brands should respond to this challenge? 💬👇 #AutomotiveIndustry #MarketTrends #PremiumBrands

Despite the challenges, Asian car brands (China, Japan and South Korea) have significantly grown their market share in Europe from 14% in 2001 to 24% last year, highlighting a robust strategy and enduring appeal. It's clear that Asian car manufacturers are not just selling cars; they are tailoring their strategies to European tastes and standards. We dive deep into the data, making it easy to digest but ensuring you leave more informed about how these brands are reshaping Europe's automotive landscape. https://hubs.ly/Q02x87P90 #AutomotiveIndustry #MarketGrowth #AsianCarBrands #EuropeCarMarket

Case study: How a Luxury Car Brand improved their sales performance with our Incentive Program One of our clients in the Luxury Car space has always strived to outperform the world’s best luxury car brands, but faces stiff competition from other brands in this space in Australia. To help them master this challenge, we worked closely with them to craft and deliver the ‘Leaders Dealer Channel Incentive Program’. As a result of this program, our client achieved a 5% YoY increase in New Vehicles Sales in 2021. Here's how we did it: 1. Tailored Targets & KPIs: Every Sales Manager, Service Advisor, Technician, and other staff had specific KPIs, aligning their goals with the company’s core objectives. This meant that success was not only achievable but driven by both individual and team efforts. 2. Recognition & Rewards: Celebrating milestones and excellence, the program included quarterly competitions, annual study tours, and 'Leaders Reward Dollars’ – all aimed at recognizing top performance. 3. Omotenashi in Action: We demonstrated Omotenashi, the Japanese spirit of hospitality, to the Dealer Network, and ensured that they demonstrated the same spirit of welcome and respect to their customers. This allowed our network to deliver exceptional customer experiences to their clients throughout Australia. The Results: Despite the global challenges of 2021, our client saw a 5% increase in new vehicle sales, outperforming competitors like Mercedes-Benz, BMW, and Audi. This outstanding achievement was mirrored in the high engagement levels across the dealerships, with significant increases in website logins and satisfaction rates among staff. Through our Incentive Program we’ve not only created a more motivated and engaged workforce but also reinforced our commitment to delivering unparalleled luxury and customer service. If you’re interested in enhancing your company’s performance and driving excellence with a tailored incentive program, feel free to DM me. #IncentiveProgram #SalesIncentive #CustomerExperience #AutomotiveExcellence #SynchroMarketing #Omotenashi

China, the next wave." As European car markets continue to diversify, the prominence of Asian car brands is becoming more pronounced. By December 2023, there were 37 different Asian passenger car brands available in Europe, a significant rise from previous years, dominated by an influx of brands from China. While the Chinese presence in terms of offering is notable, the actual demand tells a different story. Our analysis dives deep into the data, leaving you more informed about the evolving market dynamics and the strategic movements by these Asian giants. How are Chinese brands planning to capture market share, and what challenges do they face? Explore our full article for insights that go beyond the surface. https://hubs.ly/Q02x89D-0 #AutomotiveTrends #MarketInsights #ChineseCars #CarSales

#DaveRamsey has a vendetta against luxury cars that actually might be a good asset. Did you know that since COVID, the average person who bought a used luxury car actually retained 10% MORE value? Buying a car doesn’t automatically mean losing value. In fact, some high-demand cars can even appreciate⬆️ over time. It's all about making smart choices and understanding the market. So before you settle for that new car smell, make a decision not just to buy what is cheapest but buy value💡

Will China’s car brand will steal the European market ? Will it also gain momentum in other part of the world, including Indonesia? They have the product, they have the resources, and if they are consistent with low price position and focus on electric cars strategy, they might gain more momentun in the next 5 years. As of now, Asia’s car brand count for 24% market share in Europe and 10% of it comes from China’s brand. Let see what the future holds for Asian especially China’s car brand.