Co-Founder and CEO of Nebula Social | Helping brands reach their target audiences on social with video
Hiring a Social Media Manager doesn’t mean we start posting the next day. The right social media clients respect our process. Those that want to rush and skip our onboarding will miss out on the true value of our expertise. It takes time to build a solid social strategy and use it to create engaging content. But that time is an investment in a client’s overall success.
This is true for almost all marketing. You wouldn't just take medication from a doctor without a diagnosis. Why do you take content from a marketer without strategy.
Christopher Cox, thanks for shedding light on the ramp-up period. I'm finding that no matter how many CEOs pretend to understand this concept, not many want to respect it 😆 My motto is let me fly in the sky so I can keep the path clear rather than pulling me into the weeds and burning me out. A big-picture strategy is always going to be more impactful than jumping in and involving yourself with the day-to-day.
All this for $30 an hour??? Seriously!!??😭
Let us cook up a strategy for you we are the chefs 👩🍳
$30/hr seems kinda high 😉
Come on Christopher. Strategy Smategy. We already have a 50% off promotion ready to go! 🤣
Getting a good grasp of the company/brand values is a HUGE part of a great social media strategy. For example, in my most recent role, the director set up 1 on 1 meetings with me and every department head in the organization. Knowing the inner workings of the company and talking with execs/founders about why they love their brand takes time, but it pays off!
This always fascinates me. I think there is a stigma around marketing and marketers in general, that as soon as a contract is signed or we are hired into a company, we immediately start driving results. Good marketing is a result of research and development of a long term strategy. Shooting from the hip in the dark is not sustainable.
I love this! This is also true for other marketing positions. People are like, “Can you start tomorrow? We need you to prepare a full-blown marketing strategy, two product launch campaigns, and the editorial calendar, including twice-weekly posts on all social platforms, by the end of the week. And no, we don’t have any additional members on the team. Is this a problem?”