Founder - Chris Cooper The Business Elevation, The Elevation Collective and Host of The Business Elevation Show
Delighted to have welcome founder of UGG Brian Smith on to the latest Business Elevation Show, where we discussed the entrepreneurial journey behind UGG and the key decisions that led to its success. Here are some key takeaways I took from our conversation: 1️⃣ Embrace Adversity: Brian shared the power of shifting mindsets in business – Embrace uncertainty, find strength in challenges, and rise above defeats. 2️⃣ Marketing Strategy: How implementing a successful and affordable marketing campaign can increase sales and educate your sales staff effectively. Brian highlighted the importance of advertising a feeling or experience rather than solely the product. 3️⃣ Growth Challenges: We discussed the challenges faced during the growth phase of a business, such as hiring full-time staff, adding customer service and warehouse workers, and managing a growing team effectively, and how to navigate these effectively. To hear Brian's incredible story, listen to the episode now and discover how dedication, perseverance, and strategic marketing can lead to success! - https://lnkd.in/e6eWvSQT
