Chris Arnold’s Post

I’m testing a practice I was challenged to do more of: see if personally sharing content from my brands goes farther than what the brands get from the same content. Last week I shared my hot take on the state of social engagement. If I’m reading the room right, as it relates to people - not brands - engagement is happening privately, not in our main feeds. Appropriately enough, I had two DMs challenging me on new ways to approach content from brands in personal feeds. And, maybe more importantly, a caveat to the entire thing being that LinkedIn is excluded from the dead feed theory because everything we share is inside baseball stuff. Or, it should be. Ahem. Take the politics elsewhere. Anyway, I accepted the challenges and have whipped up a strategy for Brand Shepherd and shepx to share content that I can then share in my main feed. The proposed idea is that by doing what I’m doing right now, I’ll see more overall engagement, even if the brand page sees only a fraction of it.

No management team wants to admit that its brand isn’t performing at full potential. And they definitely don’t want to spend money to rebuild a brand that most assumed was already ‘built.’ But sometimes, internal and external factors change how a brand is perceived. How its architecture should be constructed. And in turn, how its purpose should be directed and positioned. Will management sweep this issue under the rug for “one more year,” or will it do the hard, necessary thing and commit to evolving the brand? To make the brand truly relevant. So it can perform at its full potential. The first step to fixing a problem is admitting you have one. It’s ok to course correct. It’s how you ensure future value. ——————————————————————————— Learn more about Cohesion: https://lnkd.in/eFdmfGe

Check out Mike Brewer latest blog: The Truth About Branding in Multifamily Associative memory is a key in marketing and psychology. It’s the process where one memory becomes linked to another, allowing cues to prompt specific actions or emotions. When a multifamily brand successfully implants an associative memory, it ensures that potential renters, residents, and team members remember its message precisely when it counts. The truth: It’s Hard Work. #Marketing #Branding #MMN #MFC #Multifamilymedianetwork

Refining your personal brand? Building up your legacy? Start releasing to create space.

Ever wondered why some brands soar while others fizzle out? It all comes down to the power of purpose. Check out Spring Creek Design Studio's blog post on how to build a solid brand foundation: https://wix.to/n8dxuIJ #brandstrategy #brandfoundation #purpose #mission #values

This made me cry. “Do you have 5 minutes to hop on Zoom?” My client asked after I emailed her brand package. Uh-oh 😨 Will I have to make revisions? To my greatest joy, it wasn’t another revision (truth is we barely had revisions throughout the project). Instead, this is what she told me: “I LOVE it! And I can’t thank you enough!!” After our call, here’s what she said about her experience (warning it might make you cry too or maybe that’s just me 😉): “I can’t say enough good things about Cultured Creative Studio! They developed an amazing brand strategy and launch plan for our publishing company and the entire experience was just top-notch… From the very beginning, they were all about collaboration. They walked me through each step of the process, making sure I understood what was happening and why… Despite the challenge of working across different time zones with our international brand, Sarah made it seem effortless… The end result? A cohesive and compelling brand strategy that perfectly captures our vision and sets us up for an exciting launch. Cultured Creative Studio didn’t just meet our expectations; they exceeded them in every way. If you need a team that’s professional, creative, and genuinely invested in your success, look no further…they’re the real deal!” What can I say? There’s nothing as satisfying as happy clients 🥹 P.S: I’ll be sharing the full case study alongside the official brand launch in late Summer. Keep an eye out for it! Until then, here’s another sneak peek.

Grab your favorite beverage, Free Rein Coffee Company - Branded for me, and settle in for this conversation with Katie Ritter and Jake Hughes from Widewail! We explore the interesting topic of branding in the multifamily space. Themes include measuring brand impact through resident feedback, the challenge of brand recognition, and the role of the community in resident satisfaction. It also touches on luxury brand influence, technology’s impact on experiences, and the shift towards authenticity and transparency. The last point is more important than ever. Some of my key takeaways: 1. A third metric for measuring brand 2. Brand mentions in reviews are surprisingly low 3. Cohesiveness in branding 4. The role of collision points Enjoy!

File under “To do list: Build a website” I’m not sure I can even say how many brands I have helped launch, evolve, position and reinvigorate over the years – double digits? Triple digits? But one thing is certain, turning your craft inward is a challenge.   With that said, I’ve so thoroughly enjoyed building Snow Villa Co these past 2+ years and finally took stock and articulated who we are and what we are up to –at least for now! Thanks to our clients for inviting us in to work alongside you in making and evolving your brands and product portfolios.    Check us out at snowvillaco.com #brandarchitecture #brandstrategy #customercommunity

No one has a corner on the best creative ideas. One of our most effective concept development strategies is team-wide creative concepting sessions. We get as many of our 40-ish folks who can join into our bistro at the office and read a creative brief and then give everyone 15-ish minutes to come up with as many original ideas as possible. Then we feed those ideas to our creative team who have the ultimate say on what makes the cut. More often than not, we get a concept or two that ends up making the final presentation.

If your brand values are things like innovation, collaboration, honesty, integrity, and creativity, then it's time to get new values. Values are light light posts along a dark street. They keep you in line and on track. They help you make decisions about WHO you employ, work with and partner with, and WHAT you do and HOW you do it. And more than ever, it's what clients and community connect and ALIGN with. There's also a basic baseline of decent, good business. And I'd like to think traits like integrity and transparency are built-in no-brainers. Tell us more about WHO you are. Week two Climbing Cringe Mountain. __ Hi, I'm Olivia Muir, or you can call me Liv. I'm embracing the cringe, and showing up every day to document my own rebrand. Come and hang out with me as I take you through getting ready to go live. I'm also going to share my entire brand strategy with you and break down what I've chosen to do, WHY I'm doing it, and how I'm doing it. I'm here for the experimentation and accountability, and you can all watch and cringe with me.