Chris Quinn’s Post

Media operations: Process, one of the ingredients to making it work Behind the scenes of the digital media industry is the not-so-little engine that could, the media operations team (aka AdOps, Media Buyers, Programmatic/Social Specialists, Traffickers, Traffic Coordinators, etc). Those folks that make sure the digital ads deliver, that the media dollars go where they are supposed to, cannot do what they do best without one ingredient: process. We often refer to it as organized chaos. Because otherwise it’s just absolute chaos, and we like to put some structure behind this side of the industry. So, what’s the deal with process and why is it important? Well, beyond the two previous points of chaos and structure, setting processes can: - Set expectations across stakeholders (incl. Sales and Account Management) - Create lines of clear communication - Ensure workflows are consistent - Keep the temperature in the room calm and cool (*cough* looking at you Sales and Revenue Management) - Positively impact delivery rates Spending time building processes that work is essential. And just as important, we should understand/accept that processes should evolve over time. If anyone on the team says ‘well, this is how we’ve always done this’, then please take a deep breath and calmly get to work reviewing what that is. It is highly likely that there is a better way. More to come on the wonderful world of media operations. Stay tuned. #MediaOperations #AdOps #SalesOperations #Efficiency #SalesSuccess #BusinessGrowth #CustomerExperience #DataDriven

Vertoz is seeking a visionary and dynamic leader to join our team as the 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑯𝒆𝒂𝒅 - 𝑰𝒏𝒈𝒆𝒏𝒊𝒐𝒖𝒔 𝑷𝒍𝒆𝒙 at 𝑴𝒖𝒍𝒖𝒏𝒅, 𝑴𝒖𝒎𝒃𝒂𝒊. 𝐖𝐡𝐚𝐭 𝐰𝐞 𝐰𝐚𝐧𝐭: We are seeking a visionary Business Head to lead our DSP operations. The ideal candidate will be a dynamic leader with a proven track record in digital advertising, particularly within DSP management. This role requires a blend of strategic thinking, operational excellence, and a deep understanding of the programmatic advertising ecosystem. 𝐖𝐡𝐨 𝐰𝐞 𝐚𝐫𝐞: Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐝𝐨: •Develop and execute the business strategy for our DSP, ensuring alignment with the company's overall objectives. •Drive revenue growth by identifying and capitalizing on new opportunities within the digital advertising landscape. •Foster strong relationships with publishers, advertisers, and technology partners to enhance our platform's capabilities and reach. •Lead and mentor the DSP team, promoting a culture of high performance, continuous improvement, and innovation. •Oversee the management of our DSP's budget, resources, and operations, ensuring efficiency and effectiveness. •Stay abreast of industry trends and advancements in DSP technology, adapting our strategy to maintain competitive advantage. •Collaborate with cross-functional teams, including sales, marketing, product development, and customer service, to deliver a seamless and exceptional service to our clients. •Ensure compliance with legal and regulatory requirements related to digital advertising. 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 •Minimum of 5 years of experience in digital advertising, with at least 3 years in a leadership role managing a Demand Side Platform. •Strong understanding of the programmatic ecosystem, including RTB, ad exchanges, SSPs, and ad serving technologies. •Proven ability to develop and execute business strategies that have led to measurable growth. •Excellent leadership skills, with the ability to inspire and motivate teams. •Strong analytical and problem-solving abilities, with a focus on results. •Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders. 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞𝐬 𝐜𝐚𝐧 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐞𝐢𝐫 𝐜𝐯 𝐚𝐭 𝐚𝐤𝐚𝐧𝐤𝐬𝐡𝐚.𝐠𝐨𝐞𝐥@𝐯𝐞𝐫𝐭𝐨𝐳.𝐜𝐨𝐦 Neha Maurya Payal Malhotra Namita Sharma #programmatic #DSPManagement #ProgrammaticAdvertising #DigitalAdvertising #LeadershipOpportunity #MadTech #DigitalMarketing #JobOpening #HiringNow #MumbaiJobs #CareerOpportunity #TechLeadership #Innovation #AdTech

🤔 Is there an identity crisis in AdTech? Job titles are a major source of confusion in the industry, especially when it comes to attracting talent. Junior to mid-level job titles tend to follow a clear pattern: ➡ Account Exec ➡ Senior Account Exec ➡ Manager ➡ Senior Manager You get the trend - it's easier to identify your target audience. But after that, it's the Wild West... ⛔ The head of programmatic reports to the programmatic director at one agency and vice versa at another. ⛔ One company's COO is another's CCO or CRO. Sales within AdTech seems to have the most variation in job titles with similar responsibilities: Head Of 🔁 Director 🔁 VP All classified as 'leaders'. Each company defines 'leader' differently, depending on its lifecycle, size, scale and brand maturity. But these definitions aren't consistent across the AdTech landscape. Standardising job titles would be difficult, but hugely rewarding if done right. Your talent pool would become much more niche and accurate. Which area of AdTech has the greatest variation in job titles for similar responsibilities? #talentattraction #hiring #adtech

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious dollars on chasing uninterested and tired eye balls. #gbcorp #businesstime #businesscasual #blackbusiness #businessowner #businessideas #businessgrowth #renewableenergy #business #businessservices #businesspurchase #purchasebusiness #servicebusiness #buybusiness2024 #business2024 #buyselltrade #smallbusiness #didyouknow #facts #factsdaily

Sometimes, I speak with Growth, Performance or Lifecycle Marketing talent for the first time, and after the call, I go, ‘Wow!’ I feel very fortunate to have the opportunity to speak and learn more about such talented professionals regularly. This week was no different. I enjoyed learning more about an excellent Director of Performance Marketing in New York with a solid background operating within the D2C subscription space who is exploring new opportunities. *cough cough* CMOs and Marketing VPs/SVPs in D2C subscription brands in the US, you might want to listen up 👂 Tight budgets have limited her ability to test new marketing channels and strategies in the past year. This business and data-driven performance marketing leader has a proven track record of setting strategy, leading cross-functional programs, developing and managing teams, and delivering outstanding results. Here are a few highlights that demonstrate her expertise and achievements: 💰 Led a Growth Marketing team, overseeing a $15M+ marketing budget across various channels, including Linear & OTT, Podcast, Affiliate, Influencer, Paid Partnerships, Sponsored Content, Paid Social, and Search. 📺 Spearheaded an analysis that led to a remarkable 300% YoY growth in customer acquisition through digital streaming services, demonstrating her ability to adapt and leverage emerging channels effectively. 📈 Introduced a new methodology to increase the measurement accuracy of offline marketing channels, contributing to a +298% YoY customer acquisition growth. ⏳ Implemented an initiative across marketing and engineering teams to automate a data ingestion system, reducing manual work by 12 monthly hours and driving operational efficiency. 🤝 Mentored and developed a high-performing team, fostering career growth and expanding responsibilities for team members. Like what you’ve read so far? If you want this type of talent within your business, email me to learn more: Alex@AcquireDigitalTalent.com. #dtc #d2c #subscription #us #nyc #performancemrketing 

Hiring a digital strategist/media buyer? Use this simple test to qualify them... Ask them to set up their Meta or Google columns and explain the below: 1/ Why they set their columns up like that? 2/ What data they make key decisions on? This helps you understand & see: - Their competency using the platforms - Their ability to interpret data - If they are using critical thinking or just on autopilot. ----------------------- Anyone do anything similar?

Don’t just go ahead and start blaming your media buyers for a poor performance. Ask these questions yourself first: - Is your product page optimised? - Is the pdp content persuasive enough to make them read more? - Have you tested multiple offers? (Most IMP) - Are you providing creatives with a proper strategy to them or are they just some random creatives? Start with this first, media buyers who are just managing your ad account, there role is to have a campaign structure which is stable, and scalable. If you think they can just run some magic and you’re gonna get some amazing results - sometimes you while, sometimes you won’t. What I want from my media buyer? Ask “Why” as much as possible. The more questions, the more curiosity to find answers and the more ways you’ll develop to test it out and the better you become at media buying. Saying that, we’re looking for a media buyer to join our team. We’ll start hiring soon :)

Thinking about the types of businesses that can leverage ProOps Consulting through a consulting engagement or an advisor role: Publishers - monetizing websites and apps can come with a complex mix of platforms and partners (ops props to all of the ad ops teams for making it happen), and even the best ideas could use a second set of eyes. If you're a publisher thinking about the balance of direct-sold and programmatic or how your delivery and fill rates can improve, then consider looping in ProOps Consulting for an assessment of current state and recommendations on what to do next In-house digital media teams - operations processes and workflows are highly important to enable exceptional delivery rates, manage internal and external service levels, and drive performance across campaigns. If your lean team is thinking about how to improve any of these, then give us a shout. Retail Media Networks (RMNs) - so much is happening in the retail media space, and new entrants are coming into this space feverishly trying to go from 0 to 100 as quickly as possible. ProOps Consulting advises all RMNs to think about the operations side early and often. Good processes and workflows for media operations will enable growth. #adops #retailmedia #digitalmedia #mediaoperations

Dear founders and CEOs, If you want to hire top talent in media buying, you've got to be willing to take some risks.... Ye 1 or 2 week trial kya hota ha? 😂 Media buyers don't have a magic solution to fix everything overnight.... No one can deliver results in media buying within just one week..... If someone promises to change everything in such a short time, they're lying, and you'll just end up wasting your time...... If you're not willing to take risks, then either hire cheaper talent or think about shutting down your company..... Cheap talent isn't a good long-term solution, and real experts are paid for their years of experience, not just by the hour..... #mediabuying #performancemarketing #digitalamarketing #facebookads #googleads

Ah yes, the other question I have been getting recently 'so, what kinds of businesses could leverage ProOps Consulting?'. Well, the short answer is any business on the sell-side or buy-side in this digital media space that is interested in making sure their operations processes and workflows are enabling their growth. More specifically though, my background in adops/media buying across ad networks, publishers, and a retail media network (most recently) can help support those hard working ops teams. Let's get those efficiencies working for you! #adops #mediaoperations #digitalmedia #retailmedia