Award winning creative marketer connecting brands to their customers through passion points such as gaming, esports, sports and F1.
Our clients Chipotle Mexican Grill have taken over the Street Fighter 6 Battle Hub. The culminating moment of 10+ months of activation with the fighting game community will reward players with unique in-game items, tournaments, and rewards. Referencing back to a previous post on in-game activation, brands shouldn't focus on being inserted in a game just to be there. Having the opportunity to show up in-game has to be thoughtful and strategic, it has to add value. The brand has to have built a relationship with the community and be a trusted partner. Chipotle has done that with the FGC. Gaming continues to be a complex arena for marketers to navigate. I had one client tell me an agency partner suggested an idea that Epic Games rename 'slurp juice' in Fortnite to their brand. There are MANY reasons why this will never happen but the bigger issue is related to the lack of awareness of how the business works. At rEvolution, we will continue to drive winning strategies for our clients to achieve their business objectives while creating a relationship with the gaming community. We understand the business of gaming and drive best-in-class activations that cut through the cookie-cutter clutter of copycat activations (say that 10x fast). Can't wait to share some of the incredible user-generated content we are seeing from the community! #gaming #partnerships #marketing
This month, our clients at Chipotle Mexican Grill are taking their collaboration with Street Fighter 6 to the next level with an epic in-game Battle Hub takeover, branded tournaments, and more. Street Fighter 6 is also releasing a collection of FREE Chipotle items in-game, ranging from Chipotle t-shirts to burrito backpacks 🌯 to custom collaboration stickers. rEvolution’s #REVXP team is pumped to continue their stellar work on this partnership. ⬇️ Check it out.
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Global Sales & Marketing Executive | Gaming Integrations & Licensing | Esports, Metaverse, & Creators | Media & Tech Innovator | Driving Brand Success through Full-Scale Gaming Solutions.
1yMasterclass!