Christelle Hequet’s Post

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EMEA Research Manager @ McKinsey & Company | Retail Expert, Consumer Goods

After a mixed 2023, sporting goods companies continue to face macroeconomic headwinds, winner-takes-all competition, and rising levels of physical inactivity around the world. Despite these challenges, however, many executives say they are more optimistic than at any time over the past few years. Our 4th annual Sporting Goods industry report ‘Time to move’, in partnership with the World Federation of the Sporting Goods Industry (WFSGI), is live and takes a deep dive into some of the key themes shaping the industry. Check out our insights here: https://lnkd.in/djPJ6MbF #timetomove #sportinggoods #sportingtrends #sportingindustry #mckinsey #WFSGI

Time to move: Sporting goods 2024

Time to move: Sporting goods 2024

mckinsey.dsmn8.com

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