Christian Banach’s Post

Hey marketing directors, You know, you could easily have healthy budgets for your needs if you just saved the billable man hours it takes your team to go through all RFP proposal participants and instead just shortlist the top 3-5 and have a quick call with them. You put out an RFPor 20K and wasted 100K going through the RFP process lol

Can we talk about the RFP process for a moment? We all pour countless hours, energy, and creativity into our proposals—often under tight deadlines and without compensation. Then, after weeks (sometimes months) of anticipation, we receive a generic "sorry you have not been successful" email, with no feedback. A simple insight like "you were too expensive" or "you didn't have the right experience" would be incredibly helpful. These details are identified in your evaluation process, so why not share them? Next time you're handling an RFP for marketing services, please consider providing some feedback to the agencies that weren't selected. It helps us improve and come back stronger. Thank you! 🙏 #RFP #MarketingAgencies #FeedbackMatters

RFP Alert 🚨 The State of Ohio just dropped an RFP for Marketing and Communication Services. If your agency knows how to build impactful campaigns and handle media buys like a pro, this could be a huge win. The contract runs through 2028, and they're looking for creative and strategic minds to drive campaigns for the Department of Youth Services. Deadline's tight—don’t miss it! Comment "YOUTH," and I'll message you the RFP (if we're not connected, send a connection request so I can DM you.) Tag an agency you think should jump on this opportunity. __ Want more RFP alerts like this? Follow me and sign up for my email newsletter. 🙏 #marketing #businessdevelopment #growth #agencygrowth #rfp

Start the RFP process off right! How you start will impact how the project goes. Here are some smart tips from Steven - worth a read. (Also, we're hiring to our business development team. Interested? Reach out!)

Back to school, back to business. It’s that time of year when #AgencySearch is on everyone’s minds. Follow along as we bust some myths about agency search practices, and why it’s time to retire the RFP. 💬 MYTH 1: I need spec creative so I can see how they work. ❌ FALSE. Creative that is developed in a vacuum without appropriate client direction and interaction has no value and does not illustrate how an agency works. Qualification-Based Selection (QBS) focuses on finding the most qualified provider of creative services at a fair and negotiated price. ➡ Read more about the #ICA’s Principles for a Great Agency Search: https://lnkd.in/eEauj76A #QBS #MarketingProcurement #NewBusiness #RetireTheRFP #PitchWatch

How I help my clients communicate effectively through website: (fun fact: 90% advisors still don't have a clear website) Effective client communication is essential. One common challenge is unclear messaging. When website content lacks clarity, Clients may struggle to understand your services. The solution lies in concise and targeted content. Craft messages that speak directly to their needs. Use clear language and avoid industry jargon. Highlight benefits and unique selling points. Incorporate engaging visuals and testimonials. Ensure contact information is readily accessible. By optimizing your website's communication, You can enhance client understanding and trust. This clarity fosters stronger client relationships. Empowering your business to thrive and grow. "Best of luck for 5th month" ______________________ P:s: Month of May has started and the project booking has also started.

RFP Alert 🚨 San Francisco Public Library is looking for an agency to help it connect with diverse audiences across the city. The gig? A multi-year Marketing & Promotions Campaign contract worth up to $800K in the first three years, with the potential for extensions. SFPL wants a partner to develop, finalize, and implement marketing campaigns. Media buys, creative development, and strategic execution are all in play. Bonus points if you can help SFPL reach historically underserved neighborhoods like the Bayview, Chinatown, and the Mission. Key Dates: 📅 Proposals Due: February 13, 2025 📅 Notice of Intent to Award: February 28, 2025 Think you've got the storytelling chops to make this library the hottest ticket in town? Time to get those proposals polished. Comment "SFPL" for the RFP (***send a connection request if we're not connected***). Tag an agency that should jump on this. — Want more RFP alerts like this? Follow me and sign up for my newsletter. 🙌 #marketing #businessdevelopment #growth #agencygrowth #RFP

💬 "Marketing is not just about selling a product or service; it's about creating value, building relationships, and guiding your business towards sustained success." — From "The Marketing Blueprint: From Planning to Profit" Discover practical strategies and actionable steps to revolutionize your marketing approach. Get your copy here: 🔗 https://amzn.to/3YnpwCD #BusinessGrowth #MarketingBlueprint #MarketingWisdom

Do you have a right to win? The phrasing of this question really changed how I approached challenging GNG discussions. It’s easy to rationalize why there’s a chance you could get shortlisted—even of it’s slim. It’s a lot harder to justify the reasons why you’re the clear top choice. I get it—now more than ever since moving to the billable side. The fee is good, the project is cool, the client is high-profile. We need work, we could figure it out, we’ve been trying to get in front of them. It’s tempting to swing for it. It feels like a low risk decision. It’s just one proposal—and then another, and then another. The wasted resources really start to add up. It’s about opportunity cost. Learning to say NO to a long shot or misaligned RFP empowers you to say YES to your strategic plan and priorities. 💰Want to see dollar signs? Keep your marketing team, time, and eyes on the prize.💰

💬 "Marketing is not just about selling a product or service; it's about creating value, building relationships, and guiding your business towards sustained success." — From "The Marketing Blueprint: From Planning to Profit" Discover practical strategies and actionable steps to revolutionize your marketing approach. Get your copy here: 🔗 https://amzn.to/3YnpwCD #BusinessGrowth #MarketingBlueprint #MarketingWisdom